Mainstream media and missing children 2014
-
Upload
pollydad -
Category
Government & Nonprofit
-
view
586 -
download
0
description
Transcript of Mainstream media and missing children 2014
Mainstream Media & Missing Children
Maximize Media Exposure
• My approach to media was forged on the day after Polly was kidnapped at 10:30 pm on Oct 1, 1993
• We stayed up all night interacting with law enforcement and Polly’s mom
• At 6:00 a.m. KCBS News Radio station announced that Polly had been kidnapped
• By 9:00 am We had arrived at Polly’s home in Petaluma
• I declined my first interview request• The reporter said she could get more
publicity with 10 seconds on the evening news that I could nailing flyers on telephone poles for 100 years
• I did the interview• That moment represented a revelation:
an epiphany.
Mainstream Media• Mainstream media consists of
broadcast/cable television• Foreign language television• AM & FM Radio Stations• Print newspapers &
magazines• Print magazines• More than 95% of American
households have access to Broadcast Television
• Our target is the local affiliates and independent stations within your media market.
Broadcast Television
• 4-networks (ABC, CBS, NBC, FOX) usually have local affiliates
• All media markets have independent television stations not affiliated with big 4-Networks
• Median age for viewership is 51• Best for local event coverage• Cultivate your contacts• Reporters & producers have
covered missing cases throughout their careers and want to be part of the solution.
Cable News Networks
• Must have content to provide 24/7 coverage
• Missing children/crimes against children are a constant staple
• Appraised as high in newsworthiness because crimes against children are rare, morally abhorred, and constitute high deviance
• News stories with child victims typically have human interest elements and are likely to elicit viewers’ emotions.
Foreign Language Networks
• Latino’s account for 16% of the U.S. population
• Univision reaches an audience comparable to ABC, CBS, & NBC
• In 2011, Univision announced the launch of a 24-hour Spanish-language news station
• Learn Spanish or find a Spanish language spokesperson.
Sources of Television News
True Crime Television
• Becoming ubiquitous across television platforms
• Pseudo-documentary recreations of true crime
• Always interview individuals who are involved in or work cases
• If you are called upon to participate in one of these programs stay on message.
Radio
• Primary Amber Alert delivery mechanism in original plan
• Captive audience on the road• People in cars listening to
radio receive pertinent information delivered in a timely manner are able to aid in the recovery of a missing child.
Newspaper
• Comprehensive & in depth coverage
• Investigative reporting• Revive historical cases• Revitalization as online
subscriptions close the circulation gap.
Newspaper
When Children Are Kidnapped
• 76% of abducted/murdered children were found within a 12 mile radius of their last known location
• 46% of abducted/murdered were found within a mile and a half
• 50% of alive/murdered cases the child was located within 10 miles
• 75% of alive/murdered cases the child was located within 32 miles