Mainstream but Muted: How to Leverage the Basics to Market Your Brand | Seattle Interactive 2017
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Transcript of Mainstream but Muted: How to Leverage the Basics to Market Your Brand | Seattle Interactive 2017
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Mainstream but Muted:
How to Leverage the Basics to Market Your Brand
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Who We Are
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THE CURRENT LANDSCAPE
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Legalized States
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Industry Changes
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This Was Cannabis
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CANNABIS TODAYBeautiful Content Polished Products Established Brands
Cannabis Today
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The Marketing Challenge
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Platforms & Paid Media Policies
Not Permitted Not Permitted Not Permitted Not Permitted
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AUDIENCE & PLATFORMS
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B2C Audiences
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Strain Explorer Dispensary Finder Strain Database News & Entertainment
Consumer Audience
Offerings
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Compelling Content that Reaches Audiences Where They
Are
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B2B Audiences
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B2B Audience Offerings
Brand Visibility
Menu Management
Insights & Analytics
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Expand Your Audience
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To the Audience You Want
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Create a Space for All Audience Types
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Choose the Right Platform, Not all of Them
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INLFLUENCERS
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Influencers Become Paid Media
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Leverage the Power of Micro Influencers
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EXPERIENCES
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Creative Events & Opportunities to Engage Offline
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And Additional Touchpoints
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Leverage Events to Capture Email
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ADVOCACY
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Create Shareable Content in Lieu of Paid
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Leveraging Advocacy to Create Engagement
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