Mainland China Y2B Forum Event Report

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Event Report

National Y2B Forum – July 2013 – Tianjin

1. The Event 2. This Edition 3- Our impact 4- Agenda 5- Panel Talk 6- Workshops 7. Next Edition - Shanghai 8. Contacts

Index 2

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6.1 – Deya Tech 6.2 – 1 Kg.org 6.3 – MSL China 6.4 – Kingdee 6.5 – Philly Han 6.6 – Raleigh China 6.7 – Comparison Results

03 04 05 06 07

23 24

11 12 13 16 17 18 19

Connect + Inspire Mainland China Youth to Business is an initiative powered by AIESEC and aims to connect young leaders and businesses around relevant topics to China and the world, generating actionable ideas and thoughts about the future. The highlight of AIESEC's Mainland China Youth to Business initiative is enabling a platform for dialogue and an exchange of ideas between young people from all over the country (around 600 delegates) and great minds among business leaders and entrepreneurs. This event is the national edition of more than 160 forums realized in 113 countries and territories.

The Event 2

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“The Future of Innovation: Youth minds move the world ahead”

Today 58% of Chinese population is under 24 years old. In one decade, these people will become the next generation of Chinese leaders and managers, so need to be prepared for generating the solutions the country need to sustain economic growth and solve social challenges. Many of these challenges still does not have feasible solutions, so Innovation will be a survival matter. This edition of Youth to Business Forum aims to bring insights about technology trends and challenges faced by China, generating discussions about how technology can solve these problems and the important role youth has for it, becoming innovative professionals, business leaders and entrepreneurs.

This Edition 3

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Our Impact

400

3 6 Workshops

Topics

Par2cipants

50+ Universi2es

split into

4

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Agenda

13:00-13:30

Opening 13:30-14:30 14:30-15:00

Panel Talk

Topic Speeches

15:00-15:30

Networking Tea Break

15:30-16:30

Workshops

16:30-17:30

Case Solving

17:30-18:00

Networking Tea Break

18:00-19:00

Closing

INFORM

INSIGHT

CREATE

6

Panel Talk 6

Iris Li - Host Entrepreneur, ClubVivre

MBA in Entrepreneurship, Babson College (USA)

Bachelor in Electric and Electronic Engineering

Da Li CEO and Co-Founder, Deya Tech

Bachelor in Business, University of Alberta (Canada)

Andrew Yu Founder, 1Kg.org

CEO, Aiju Social Innovation Bachelor in Radio Engineering, SCUT

Jason Jiao Senior Consultant, MSL China

PhD and Master in Business Researched in Digital Media

Prof. Li Yang PhD in Business, Columbia University (USA)

Assistant Marketing Professor, Cheung Kong Graduate BS

Bachelor in Eletronic Sciences, Peking University (China)

XiaoJian Xu Internet Innovation Lab Head, Kingdee

Bachelor in Computer Science, Nanjing University

6 speakers talked about the theme: innovation in different areas. Speakers shared their incredible insights of this concept based on their own experience, such as oversea study, business practices, etc. They discussed deeply about the significance of innovation in youth development, delegates gave positive feedbacks to this powerful and inspirational conversation.

Panel Talk 6

53% 37%

9%

1% Panel Theme

5-‐ Excellent

4-‐ Good

3-‐ Average

2-‐ Regular

44%

39%

16%

1%

Panel Content

5-‐ Excellent

4-‐ Good

3-‐ Average

2-‐ Regular

90% Of delegates evaluated theme as excellent or good.

83% Of delegates evaluated content as excellent or good.

Evaluation based on a scale from 1 (lowest) to 5 (highest).


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Workshops

Deya Tech 6

25%

75%

How do you like the workshop?

5-‐ Excellent

4-‐ Good

Da Li CEO and Co-Founder, Deya Tech Bachelor in Business, University of Alberta (Canada)

“Da’s roll call was impressive, the words ‘ Don’t blame others’ inspired me a lot.”

“Running his own company is cool already, when I can listen to the real experience sharing, I was so motivated to strive for excellence. ”

As an active AIESEC alumni, he not on ly shared h is own experience in AIESEC but also brought one AIESEC dance to the workshop. His real business case provided new thoughts for the delegates. They feel t motivated to face the challenge and find solutions.

1Kg.org 6

Andrew Yu Founder, 1Kg.org

Bachelor in Radio Engineering, SCUT

CEO, Aiju Social Innovation

92%

8%

Would you like to join 1Kg.org programs?

Yes

No

“When I saw the children’s pain2ngs and ar2cles, I was amazed by such impact 1Kg.org brought there. “

“The idea of running a voluntary program with a new business model and the sugges2on on running a project were inpira2onal.”

Andrew and his assistant shared their experience in volunteering and social enterprise which delegates were interested in. They talked 1kg.org, the famous website and the innovative voluntary program. In the case solving session, delegates used paper, scissors and glue to play a game. Learning by doing always make sense.

MSL China 6

Jason Jiao Senior Consultant, MSL China

PhD and Master in Business Researched in Digital Media

95%

5%

Would you like to work on MSL China?

Yes No

“The explana?on of entrepreneurship and innova?on, and the opinions of business model gave me a brand new angle to review what we are doing.”

“I can understand more about customer, social media and how to scout customers’ interest. ”

MSL China 6

43%

48%

9%

Workshop Theme

5-‐ Excellent

4-‐ Good

3-‐ Average 48%

43%

9%

Speaker

5-‐ Excellent

4-‐ Good

3-‐ Average

62% 29%

9%

Workshop Content

5-‐ Excellent

4-‐ Good

3-‐ Average




MSL China 6

26%

69%

5%

Case Solving -‐ Guidance

5-‐ Excellent

4-‐ Good

3-‐ Average 42%

37%

10%

11%

Was is exci2ng?

5-‐ Excellent

4-‐ Good

3-‐ Average

2-‐ Regular Evaluation based on a scale from 1 (lowest) to 5

(highest).


Kingdee 6

XiaoJian Xu Internet Innovation Lab Head, Kingdee

Bachelor in Computer Science, Nanjing University

89%

11%

Would you like to work on Kingdee?

Yes

No

“The idea: ‘Lazy People Website’ is really crea2ve.”

“The speaker is interes2ng and humorous, the content is engaging, I s2ll remember the inspiring ‘Every 2me we change a li^le, it’s ge_ng closer and closer to evolu2on’.”

As a leader in his own company, Xiaojian Xu talked about his own experience in his career. He also gave the delegates lots of advice on the interview skills and tips to get into companies. He interacted with the delegates actively. In the case solving session, he raise a real case of a company in 90s, delegates discussed the problems and came up with great solutions.

Xin Xian Ju Pin 6

73%

27%

Would you use Philly's products?

Yes

No

“ The market and product analysis make it easier to understand ‘Secret of success in new media’ and the trend of new media applica2on.“

“We should have a_tude and focus on customer experience.”

Philly Han Founder of Xin Xian Ju Pin，

Philly Han shared his rich experience in AIESEC and his new enterprise. His creative opinions and thoughts of internet, digital marketing, communication inspired the delegates a lot. In the case solving session, delegates from different groups discussed deeply and came up with many new ideas in digital communication.

Raleigh China 6

20%

53%

20%

7% Case Solving -‐ Was is exci2ng?

5-‐ Excellent

4-‐ Good

3-‐ Average

2-‐ Regular

“The sharing of experience of being a founder is very powerful, and the opinion on culture diversity is valuable.”

Garrison Lu CEO and Co-founder of Raleigh China

MBA in Fudan University

Garrison shared lots of information of Raleigh China, a branch of a famous NGO. From the operation model to member experience, Delegates was so curious about these topics and the organization. He talked about innovation and social responsibility, also gave advices on how to be a global leader.

Comparison Results 6

Employer of Choice

MSL China

#1

95%

5%

Would you like to work on MSL China?

Yes No

Kingdee

#2

89%

11%

Would you like to work on Kingdee?

Yes

No


Brand of Choice

#1

Kingdee

#2

100%

Would you like to use Kingdee products?

Yes

No 73%

27%

Would you use Philly's products?

Yes

No 92%

8%

Would you like to join 1Kg.org programs?

Yes

No

#3

1Kg.org XinXian JuPin


Best Workshop

#1

Kingdee

#2

86%

10% 4% Workshop Content

5-‐ Excellent

4-‐ Good

3-‐ Average 62% 29%

9%

Workshop Content

5-‐ Excellent

4-‐ Good

3-‐ Average

MSL China

54% 23%

23%

0%

Workshop Content

5-‐ Excellent

4-‐ Good

3-‐ Average

1Kg.org

#3


Best Speaker

#1

Kingdee

#2

93%

7% Speaker

5-‐ Excellent

4-‐ Good

48%

43%

9%

Speaker

5-‐ Excellent

4-‐ Good

3-‐ Average

1Kg.org MSL China

62% 23%

15%

Speaker

5-‐ Excellent

4-‐ Good

3-‐ Average

#3

Next Edition 10

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Shanghai – July 2013

Contact 16

VP Business Development 12-13

VP Business Development 12-13

Antony Chen Mobile: +86 187 5833 8663 Email: [email protected]

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Raphael Fraga Mobile: +86 186 0036 4540 Email: [email protected]

Mainland China Y2B Forum Event Report

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