+249 91 216 3253

www.249startups.com

Space@249startups.com

@249startups

Doha St., Manshiya, khartoum, Sudan

@OrangeCornersSD

@OrangeCornersSD

@OrangeCornersSD

orangecorners.com.sd

249startups Hub, Almanshiya, Khartoum, Sudan

AN INITIATIVE OF THE KINGDOM OF THE NETHERLANDS

PartnerMain PartnerMain Partner

Content: Introduction 249Startups Orange Corners & The Global Reach Orange Corners Sudan Orange Corners Launching Event Entrepreneurship RoadShow Start SudanUp Student Ambassadors Orange Corners Opening Event Incubation Programme Overview Application & Selection Key Activities Incubatees Kassala Business Trip #EmpowerHer Success Stories Sustainable Development Goals

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Introduction249Startups Hub249Startups is a social enterprise that fosters and supports bright and passionate entrepreneurs. Established in April 2018, with the mission of developing a vibrant entrepreneurship ecosystem that supports the growth and development of new startups in Sudan by providing them with an enabling environment and a set of different programs and activities.

Our Culture and ValuesA community created for entrepreneurs who want to take advantage of the flexible, relaxing and comfortable space, conducive to innovation and collabo-ration. We attract different people with unique skills and talents to connect, collaborate and grow.

Our Values

Inspiration

Practice

Cooperation

Creativity

Commitment

KnowledgeSharing

Some of our Initiatives & Programs

The Road to GES Khartoum

2019

Orange Corners Sudan

2019

Haggar Acceleration

Program

2018

Social Innovation Fellowship

2018

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www.elnefeidi.com

Main Partner

Orange Corners SudanOrange Corners Sudan aims to develop and strengthen the entrepreneurship ecosystem in Sudan by providing a six-month incubation program which enables the youth to develop their business concepts and become successful entrepre-neurs. Orange Corners provides the nessecary opportunities, skills and access to markets while also serving as a bridge between these innovative entrepre-neurs and the private sector, offering a great benefit to all partners involved.

Orange Corners & The Global ReachOrange Corners is an initiative of the Kingdom of The Netherlands that provides young entrepreneurs across Africa and the Middle East with the necessary train-ing, networks and facilities to start and grow their startups. We partner with vari-ous stakeholders, including local, Dutch and international companies, universi-ties, governments and other organisations. By using their local expertise, we can optimally support and strengthen the entrepreneurial ecosystem. Orange Cor-ners Sudan is part of a growing international network of entrepreneurial hubs and is already exploring further steps to expand to Kassala. Orange Corners have also been launched in other African and Middle Eastern countries including South Africa, Mozambique, Angola, Morocco, Côte d’Ivoire, Iraq and Ghana.

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Launching EventAfter the StartSudanUp panel discussion, Orange Corners Sudan was officially launched. The discussion was focused on the role of education in the entrepreneurial ecosystem. The event was attended by over 700 people who were interested in entrepreneurship and the possibilities, challenges and solutions for startups in Sudan. With the official launch of Orange Corners Sudan came the possibility to apply for the incubation programme. By supporting entrepreneurship and talented entrepreneurs, Orange Corners hopes to support the local economy and help find solutions to local problems. That is why the Orange Corners Program hopes to turn great ideas into successful start-ups!

“Our mission is to establish an innovative support system for

entrepreneurs in Sudan and truly partner with them in their

business journeys. Orange Corners gives young promising

entrepreneurs the chance to further develop their innovative

and entrepreneurial skills. At the same time, it serves as a bridge

between these innovative entrepreneurs and local and international companies. This

makes Orange Corners a great benefit to all parties involved”

- Dr. Karin Boven Ambassador of the Kingdom of The Netherlands in Sudan.

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Entrepreneurship RoadShowAs part of Global Entrepreneurship Week (GEW) 2018, 3 innovation teams consisted of volunteers, successful entrepreneurs and business experts directed their efforts towards 11 states based on 6 themes: ICT, Education, Environment, Agriculture, Health and Financial inclusion and carried out many entrepreneurial activities with them to bridge the gap of entrepreneurship in the community and to have a better understanding of the entrepreneurial ecosystem in Sudan highlighting the current situation and challenges also exploring various business opportunities.

The RoadShow also managed to connect with rural and urban communities in 12 states throughout Sudan, and has provided them with practical guidance and knowledge on entrepreneurship. In addition, it was also a way to collect data on the local entrepreneurial ecosystem in these specific states.

Start Sudan Up:Start Sudan Up believes that the entrepreneurial ecosystem in Sudan could improve if stakeholders in this ecosystem would interact more with each other on a regular basis. The #startSUDANup discussion aims at identifying and addressing the ingredients that enhance the Sudanese entrepreneurial ecosystem and discuss the role that each stakeholder should take in this ecosystem.By facilitating an interactive discussion, Start Sudan Up can understand the obstacles and challenges and discuss possible solutions and monitor them. In addition, it provokes the audience to express their visions, ask the speakers questions and share their future aspirations. The panel members (Honorable Ministers and influential Sudanese and entrepreneurs) as well as the entrepreneurial spirit of the audience inspired and ignited the discussion. Young entrepreneurs were able to attend the session in person or join the discussion online via social media. Through this inter-active discussion, stakeholders interact with each other and dis-cuss ways to improve the nation-al entrepreneurial ecosystem.

Objectives:Support local youth and potential entrepreneurs by providing access to knowl-edge; empowering them with know-how techniques and business skills.Raise entrepreneurship knowledge in different statesBuild a solid network of activists and local entrepreneurs around SudanExplore the entrepreneurial ecosystem of SudanLink local successful entrepreneurs with policy makers and leading business-menIdentify challenges facing each state and find tangible or concept solutions for them in the following sectors: ICT, Education, Environment, Agriculture, Health and Financial inclusionSupport women with potentials all over Sudan

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Idea

#STARTSUDANUPThe role of education in the entrepeneurship ecosystem of Sudan

#STARTSUDANUP#STARTSUDANUPThe role of education in the entrepeneurship ecosystem of SudanThe role of education in the entrepeneurship ecosystem of Sudan

www.haggargroup.ae

Main Partner

Student Ambassadors “Dare to Dream”Dare2Dream are talks where entrepreneurs who graduated or are graduating from Sudanese universities – and in the future, also from the Orange Corners talk about their entrepreneurial journey or invite someone to do so. Additionally, films/documentaries were shown (e.g. an inspiring TEDx talk). The idea is to accommodate discussions about startup journeys and expose a young audience in Sudan to entrepreneurship. Dare 2 Dream’ was organized by Student Ambassadors. The Student Ambassadors targeted a broad range of students from knowledge institutes, by using influencers within the local, regional and national community to promote the ‘Dare 2 Dream’ and other Orange Corners related activities.Ambassadors include students from major Sudanese universities, such as Ahfad University for Women and Sudan University, Bahri University, Khartoum University and Omdurman Islamic University. Their activities continue all year long, and they also help organize activities and workshops featuring expert speakers, with many groups.

Incubation Program Opening EventThe Orange Corners official opening took place at the 249Startups hub in Al Manshia on Thursday 24th of January 2019, and it kicked off on Saturday 2nd of February 2019 where 20 entrepreneurs officially started their six-month incubation. Attendees of the event include the 20 entrepreneurs & their parents, as well as Startups Founders. It was also attended by the Director of the African Department of the Ministry of Foreign Affairs from the Netherlands, Mr. Alle Dohout, Deputy Head of Mission at the Embassy of the Kingdom of Netherlands, Mr. Sjored Smit in addition to the CEO of Haggar Group, Mr. Anthony Haggar, CEO of Elnefeidi Group, Dr. Ahmed Elnefeidi and CEO of Yagoub Group, Mr.Hisham Salih Yagoub.

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Application & Selection In December 2018, applications to join Orange Corners Sudan were opened. Interested applicants filled an online form about their company, the idea, and the problem. Once the application period closed, 249Startups internal management team reviewed every application carefully, and then the pool of applicants was thinned out based only on provided business information by independent exter-nal evaluators.

After screening and reviewing the applications, began the interview process to select the best applicants, and to go deeper into learning about the founders; who they are, why are they are starting their businesses, how well they know their market and what problems they want to solve. Prior to the final selection to join the program, a bootcamp was held at 249Startups hub. The bootcamp was a day training program which included: sessions, mentoring and networking activities. In addition to that, the bootcamp was used to assess the participating startups to select the top 20 eligible to participate in the OC Sudan incubation program. The judging committee evaluation determined which startups would enter the incubation program. The judging committee consisted of high-profile individuals representing partners, the Embassy of the Kingdom of the Netherlands and 249Startups.

152 Female applications 33% of totalapplications

309 Male applications 67% of totalapplications

461 Application

KEY ACTIVITIES

WORKSHOPS

COACHING

Practical workshops were held; where the incubatees gained a variety of skills and answers to the di�erent questions on how to run their business.

NETWORKING EVENTS MASTERCLASSES

Multiple networking events have taken place through each incubation class. They allowed the incubatees to socialize, build their own network within the entrepreneur-ial community, as well as connecting them with experts, professionals and recognized entities.

Essential subjects for startups were covered. Experts shared their best practices and experienc-es to transfer the knowledge and understanding that entrepreneurs need.

MENTORSHIP

Successful entrepre-neurs and business experts provided business advice, encouragement, and support for the incubatees to help them remain focused on what is important for their success.

A one-on-one support for the incubated startups, to assist them in the development of their business.

BUSINESS ADVISORY & FOCUS GROUPS

Professionals and business experts will be available, providing the incubatees with consultancy tailored for their businesses in the next phase of the incubation program.

HOSTING

Incubatees had access to the workspace, internet, meeting room, and o�ce supplies. As well as services like printing in addition to food and transportation support.

Incubation Program Overview

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www.yagoubgroup.com

Partner

Incubatees

Ard Elkhair works to provide milk and various dairy products to consumers. One of the main problems facing the market right now is that almost 80% of the Sudanese population buys unclean milk, and major companies are com-peting for merely 20% of the market, due to the fact that the dairy products are presented in a way that the Suda-nese consumers. For these reasons, Ard Alkhair aims to provide healthy and clean milk for the market, presented in a way that is perfect for the consumer’s liking.

Abbas Mamoun Startup: Ard Elkhair

Category: Agriculture, Consumer GoodsCell: 0999124462Email: creativeteam.ms@gmail.com Social Media: Facebook @ardal5eerLocation: Alnuzha, Sahafa Zalat, Gaser St., Khartoum

Ask me is an e-learning platform that links users with professional mentors around the world, to provide them with high quality education. It also provides mock tests to assess the user’s readiness in real exam environment. They started with professional certificates such as IELTS and their view is to cover a variety of subjects.Ask Me’s mission is to make high quality education available for everyone in every corner in the world.

Dalia YousifStartup: Ask Me

Category: Education.Cell: +249999861015Email: askme.teams@gmail.comWebsite: www.askme.sdLocation: 249Startups Hub, Manshiya, Khartoum, Sudan

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Ashri is a platform for renting and buying dresses. It helps women find the perfect dress, as well as providing them with a source of income by selling and renting their own used dresses.

Mosaab Mohamed OsmanStartup: Ashri

Category: FashionCell: +249900900304Email: mosaab@ashrifashion.comWebsite: www.ashrifashion.comLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

Crocodile studio is a marketing games start-up. It provides games embedded with marketing messages. It also pro-vides an interactive rewarding system that enables consumers of fast-moving consumer goods (FMCG) to purchase these products at a discount rate gained from points collected in the game.

Hussam HassanStartup : Crocodile Studio

Category: Digital Marketing for Consumer GoodsCell: +249913390802Email: hussam@crocodilestudio.net Website: www. Crocodilestudio.net Location: 249startups Hub, Manshiya, Khartoum, Sudan

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Dawak is an on demand, online medical platform that allows people to find, order and schedule their medical prescriptions and non-pharmaceuticals. Their mission is to provide superior quality services to complement health and the well-being of patients, in order to build a healthy and a better society.

Mohammed Nagi AhmedStartup: DAWAAK

Category: Health-techCell: +249900034069Email: m.nagi@DawaakSD.com Website: www.DawaakSD.com Social Media: Twitter @DawaaksdLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

Fadfada is a service that offers psychological and psychotherapeutic counseling. Their mission is to raise psychological and mental health awareness using different social media platforms, field campaigns and seminars Fadfada aims to combat the stigma surrounding mental health by providing a variety of convenient, confidential technical solutions.

Nashwa MohammedStartup: Fadfada

Category: Health-tech Cell: +249 11 806 0801Email:info@fadfadasudan.com/nashwa@fadfadasudan.comSocial Media: Twitter/ Facebook: @FadfadasudanLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

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For Her is a platform for women to make their lives just a little bit easier! For Her app contains various sections; such as the shopping section, where users can sell and buy products, the services section for setting up appointments with beauty salons, makeup artists, and the consultations section. In addition to being a shopping platform, For Her provides reliable, high quality products and fast delivery all over the country.

Hadeel OsmanStartup: For Her

Category: Cosmetics.Cell: +249901231358Email: hadeelmirghani@forhersd.comSocial Media: For Her CosmeticsHotline: 1343Location: 249startups Hub, Manshiya, Khartoum, Sudan.

Golden Bow is a project that provides an eco-friendly source of cellulose fibers by recycling banana stems instead of cutting down trees, the main way it is currently being produced. The output products are paper pulp, cloth (medium density fiberboard), HDF (high density fiberboard) and other fiber products.This project can contribute to solving pollution problems; deforestation, climate change, global warming and can generate great profits from a raw material that is abundantly available in Sudan.

Emadaldeen Abuobida Startup: Golden Bow

Category: Agro-waste recycling Cell: +249924351195Email: imd54@live.comLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

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Green Guider Company (GGC) works in the agribusiness field. It provides integrated consultancy services (advisory, technology transfer, feasibility studies, market research and business plans) and marketing using scientific knowledge. ICT and sharing economy concepts allows GGC to provide effective and highly efficient services.Their mission is to provide integrated agribusiness services to help their clients gain the highest productivity level possible, giving an added-value and access to market in order to maximize profitability. Building on their strong reputation, GGC will continue to grow their business and their people to ensure long‐term success.Zaid Muhaied Abuzaid

Startup: Green Guider

Category: Agriculture, ServicesCell:+249123378470Email: zaid.abuzaid@greenguider.com.sdwebsite: www.greenguider.com.sd/ Social Media: @greenguiderLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

Kush Land is a Sudan-based digital travel agency platform; it offers visitors and tourists an easy way to discover Sudan, book hotels and other tourist services. Its mission is to provide professional and trusted travel and tours services that assist individuals, corporate and non-profit organizations, in organizing all of their travels and tours. Kush Land aims to position their business to become the leading brand in the travels and tours line of business in the whole of Sudan, and to be amongst the top 10 travels and tours agency in the Sudan within the first 5 years of operations.

AbuBaker ElmahadiStartup: Kush Land

Category: TourismCell: +249916580706Email: abubaker@kush-land.comWebsite: www.kush-land.com Social Media: @kushlandsdnLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

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As the first mystery shopping company, Mysty aims at providing a premium service that allows their clients to truly identify delight-driving factors for their consumers. Mysty also gives customers insights on their market and market share that helps them better plan their marketing and development plans and activities.Their mission is to help their clients improve business performance through service excellence, gap analysis, and other related service-improvement around Sudan, by providing comprehensive enterprise-class software solutions, service excellence methodologies, and research concepts.

Israa A’amirStartup: Mysty

Category: Services.Cell: +249112776618Email: israali5683@gmail.comLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

Monjid is an auto-services platform that offers quick repairs in 24 hours, and reaches customers at their location.Monjid will also offer other services, such as roadside assistance in case of flat tires, battery charge, oil change, as well as towing services. By reaching the customer at their location, Monjid will provide high quality services and access to these services anywhere, anytime.

Hashim Ahmed MohammedStartup: Monjid

Category: Auto ServicesCell: +249118868025Email: hashim@monjid-sd.comWebsite: www.monjid-sd.comSocial Media: @MonjidcarLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

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Wasel is a high quality alternative to public transport; they provide a mobile app that allows passengers to share affordably priced bus rides from a specific pickup stop to their desired drop-off locations.Their mission is to provide affordable, quick and reliable bus transport to passengers through their online platform.

Mohammed Eltahir AbuStartup: Wasel

Category: Transportation, On-demand Services.Cell: +249117887318Email: mohamadimam1995@gmail.com Social Media: WaselLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

Shifa is a service that creates a link between the health community and people by providing online booking for hospitals and clinics. Their mission is to get profit while helping patients make their appointments, and provide them with access to healthcare.

Neima Abdulrahman Startup: Shifa

Category: Health-techCell: +249922772442Email: neimaosman92@gmail.comSocial media: Shifa Location: 249startups Hub, Manshiya, Khartoum, Sudan.

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Vendorzz is a Sudanese startup that aims to promote Sudanese crops and products for export. They work in the international market to secure demand for the crops and products they produce. Vendorzz Crops is dedicated to improve the exports of the country, and increase the GDP of Sudan. Mission: Vendorzz mission is to provide customers with the best offers in quality and price for Sudanese crops products. It exists to attract and maintain customers for their crops and products. The Vendorzz team is positive that their services will exceed the expectations of their customers.

Asim AminStartup: Vendorzz Crops

Category: AgricultureCell: +249 912795958Email: info@vendorzz.comWebsite: www.vendorzz.comLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

Smart Vet is a startup company that provides veterinary and management services for the livestock sector by introducing smart tools using technology to maximize productivity and profitability.Smart Vet intends to develop the animal resources sector and veterinary medicine distribution through introducing smart tools and methods of management to improve livestock healthcare, and therefore, livestock development as well.

Dr. Ahmed Gamaleldin Startup: Smart Vet

Category: VeterinaryCell: +249918533338 +249901237073Email: ahmed@smartvet1.com Website: www.smartvet1.com Location: 249startups Hub, Manshiya, Khartoum, Sudan.

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YX is an ICT start-up that provides V-sat internet solutions to on-shore and off-shore clients.

Ahmed Osman Fagiry Startup: YX

Category: TelecommunicationCell: +249112984769Email: ahmedfagiry@yxsat.comWebsite: www.yxsat.comLocation: 249startups Hub, Manshiya, Khartoum, Sudan.

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Kassala Business Trip From the 11th to the 13th of July, as part of spreading entrepreneurship awareness in Sudan, and empowering Sudanese entrepreneurs with the basic skills needed to develop entrepreneurial activities in Sudanese states. The Kassala Changemakers Program was implemented aiming to train entrepreneurs and local actors in Kassala and support them with the basic knowledge, tools, and leadership skills to successfully build entrepreneurial communities in Kassala.

On the other hand, the incubatees shared their experience and practiced what they had learned in the previous 5 months, observed the market in Kassala, suggested ideas for solutions in different sectors, tried to make a client or partner in Kassala developed their sales skills, and earned some profit.

The Kassala trip was successful as it achieved the objectives by the Orange Corners coaches and coordinators and because of the detailed schedules that were designed to suit the capabilities and needs of the Kassala participants and its flexibility for the Orange Corners participants to implement the knowledge they gained in different markets . It was successful because the Orange Corners coaches, participants and coordinators have managed to create a long-lasting relationship between random individuals who will engage with each other in a life challenging experience. It was also successful because now these participants can confidently approach the global start-ups scenes.

One of the main objectives for the Orange Corners coaches and directors was to activate the actors in the Kassala entrepreneurial society and to provide them with tools that can help them initiate the start-ups environment in Kassala and hence consider it an activated city. This has been drastically approached as the Kassala participants divided their group into three categories.- Educational - Networking - Awareness

These groups were initiated by the Kassala participants as they requested more involvement and tools to become part of the Khartoum startups environment. These groups divided a set of tasks to increase the level of awareness in Kassala about startup concepts and methodologies.

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EmpowerHer:EmpowerHer is one of Orange Corners Sudan programs hosted by 249Startups. It aims to develop and empower female entrepreneurs, so that they deal with the challenges they might face in their journey. Since many Sudanese female startups face issues such as social acceptance, discrimination, and harassment. The empowering method works by hosting an inspiring female entrepreneur or a public figure, where they talk about their startups stories and the challenges they faced in their community. The EmpowerHer program’s vision is to become a monthly session, to become a supportive community that aims to follow up with women who participate and celebrate their growth. EmpowerHer’s vision is creating a supportive environment to unlock women potentials, in a society that limits their roles and career paths. With the mission of developing a program that embraces female entrepreneurs and helps them break boundaries. Building the image of a strong, positive female entrepreneur and present them as examples for the community. The goal is to increase the percentage of female participants in the next OC incubation program up to 50%, equip them with all the knowledge, tools and technical skills to help them grow into successful entrepreneurs and empowering their businesses by providing media exposure & the right connections

Success StoriesHudHudHudHud is a social enterprise which offers high quality bags and creates job opportunities for women in need. In 2018 Safia was accepted into the social innovation fellowship which was provided by 249Startups and ParaDaym. The three-month program helped her learn how to run her startup through training, mentorship and networking activities. Now she has managed to raise fund through 249Startup’s network to establish her workshop and has now been able to train and hire 18 women.

Safia Abdel RahmanHudHud

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Afrikanus Afrikanus is a social enterprise inspired by the great nature of the African continent, specializing in art and fashion, and serves the fifth SDG, which is Gender Equality. Afrikanus started operating in 2014 by designing and sewing hair accessories then, they expanded to join international fashion shows. Their clothes are now available around the world. Afrikanus focuses on women who want to develop their abilities and become inspiring entrepreneurs despite the various obstacles that faces them, such as depression, discrimination and abuse . Rumaisa hires women in the Afrikanus workshop, and trains them by providing them with the necessary tools they need to become successful entrepreneurs, who are capable of overcoming obstacles in their lives.

Temona DIY Clay Israa is the founder of Temona DIY Clay & Art. She uses clay to make mugs, key chains, accessories, picture frames and more. She also hosts workshops at Sondos Art & Design Center, Fine Time Club, and some schools.

Rumaisaa ElkareemAfrikanus

Israa Abdelhaleem Temona DIY Clay

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Sustainable Development Goals:

The incubation program will also incorporate the sustainable development goals (SDGS) themes linking them to the Orange Corners Programme, and the Embassy priorities through presenting dedicated sessions regarding the SDGS and con-ducting and developing speci�c activities and sessions.

+249 91 216 3253

www.249startups.com

Space@249startups.com

@249startups

Doha St., Manshiya, khartoum, Sudan

@OrangeCornersSD

@OrangeCornersSD

@OrangeCornersSD

orangecorners.com.sd

249startups Hub, Almanshiya, Khartoum, Sudan

AN INITIATIVE OF THE KINGDOM OF THE NETHERLANDS