Issue 40 June 2010 £4.75

More money inlive music thanrecordingsBy Christina Eccles

THE outdoor event industry is lead-ing a new trend which has seen rev-enue generated from live music over-take the amount of money madefrom recordings, figures haverevealed.

New research released by PRS forMusic showed live music revenuewas up by four per cent in 2009 –beating recorded for the second yearrunning.

Last year, consumers spent £1.45bnon live music – up from 1.39bn in2008 – with festivals counting for 19per cent of that and stadium gigs 11per cent.

And according to PRS for Musiceconomist Chris Carey, festivalorganisers should be proud of therole their events play.

He said: “Festivals are the fastestgrowing segment so they have con-tributed considerably. Arguably, festi-vals are the most valuable part of thelive music industry.

“They have been successful fromthe fact they haven’t overcharged andhave managed their growth sensibly.

“Pricing is important and credit isdue to the industry as ticket priceshave not gone up massively – pro-moters have been savvy.”

Chris also revealed what organisers

should be doing to capitalise on thesuccess of their events in 2009 and tomake sure the trend continues thisyear.

He added: “I think there is a goodopportunity for organisers. There area lot of good new bands comingthrough and it’s important for festi-vals not to just focus on big names.

“They should be keeping an eye onwhat’s out there as they can reallymake a difference to small acts.”

He added that although the marketis growing, events shouldn’t be tooworried about their competition asthey are being split by genre andlocation – meaning that if organisersare savvy, there can be room foreveryone.

“Some events have a premium offerwith corporate hospitality and valueadded services – that customer seg-mentation will always help grow themarket.

“Supply has been growing gentlyand gradually. Festivals have keptgrowing but organisers have man-aged the scale without flooding themarket, which is a delicate balance.”

However, he said although thetrend is expected to continue, havinga World Cup this summer plus thefact there aren’t as many big stadiumgigs taking place this year mayimpact on 2010 figures.

New reporton crowdsafetyA NEW report identifyingareas of good practice incrowd safety has been pub-lished by the Health andSafety Executive.

The HSE commissionedBuckinghamshire NewUniversity to undertake theresearch into the manage-ment of crowd safety atunusual and outdoor streetevents.

Four events from aroundthe country formed the basisof the study – includingEdinburgh’s Hogmanay andthe Notting Hill Carnival.

The aim was to gather infor-mation at the events to iden-tify areas of good practice,which was collected by in-depth interviews, question-naires and photographic evi-dence.

Researchers looked at areasincluding communications,first aid and transport and thefindings were then drawntogether to produce a goodpractice checklist for crowdsafety. The research will nowbe considered in a wider pro-ject to revise the existingEvents Safety Guide.A festival in the Midlands has partnered with a

European event as part of the Association ofIndependent Festivals’ twinning project.Summer Sundae in Leicester joined forces withBergenfest in Norway after organiser Rob Challice(pictured) felt the two events were a good match.He explained: “There are a lot of independent fes-tivals and when you run one, you are always look-ing at what your contemporaries do. It can be verylonely running your own project and assistanceand advice can prove invaluable.”

The Main Event is the official magazine of the National Outdoor Events

Association

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EDITORIALGroup EditorAndrew HarrodTel: 01226 734639editorial@themaineventmagazine.co.uk

Reporters:

Christina Eccles (ce@whpl.net)

Emma Spencer (emmas@whpl.net)

Louise Cordell (lcordell@whpl.net)

Dominic Musgrave (dm@whpl.net)

ADVERTISINGGroup Sales Manager:Paul AllottTel: 01226 734484Fax: 01226 734478Mob: 07500 905717Email: pa@whpl.net

Sales Executive:Mandy MellorTel: 01226 734702Email: mm@whpl.net

Sales and Marketing Director:Tony Barry Email: tb@whpl.net

CIRCULATIONKelly TarffTel: 01226 734695email: circulation@wharncliffepublishing.co.uk

PRODUCTIONStudio Manager:Stewart Holt (sth@whpl.net)Tel: 01226 734414Group Deputy Editor:Judith Halkerston (jhalkerston@whpl.net)Tel: 01226 734458Graphic designer:Kyle Wilkinson (kw@whpl.net)Tel: 01226 734711

CONTACTS

www.themaineventmagazine.co.uk

Stacey hits theright note with

race goersPage 29

Life’s a beach for X Factor’s

DianaPage 5

Local authority spotlight Pages 8-9

Stars get behindLove Music

Hate RacismPage 6

Festival unveils the secretsof keeping a loyal sponsorBy Christina Eccles

A FESTIVAL in Wiltshire which hasmanaged to secure sponsorshipwith the same brand for 25 yearshas shared the secrets of its suc-cess.

Friends Provident has been a longterm supporter of the SalisburyInternational Arts Festival. As partof the deal, the company is men-tioned in the festival’s marketingwhile the festival benefits fromvaluable funding and support.

But the sponsorship is not totallyfocused on financial gain – withFriends Provident also promotingthe value of attending the festivaland how cultural experiences canenhance the lives of visitors.

Festival director Maria Bota said:

“We are very proud to be takingFriends Provident’s sponsorshipinto its 25th year. Their long termsupport as principal sponsor hasenabled the festival to flourish andgrow into the vibrant and interna-tionally renowned event it is today.

“It is an extraordinary partner-ship and we know each other verywell. We know we offer genuinebusiness benefit and both partieshave a lot of confidence around thefestival

“The festival can also reach areally wide audience. We have areally good range of activities andevents which are attractive to aprincipal sponsor.”

Maria also revealed why the part-nership has flourished over theyears and works so well.

She added: “Sharing brand valuesis key. As is finding ways of workingin harmony with each other. Wetake a lot of time to review whathas worked and what could bedone differently.

“We are continuing to build rela-tionships with our sponsors andlooking at where we can add valuefor each other.”

The festival has also won anaward for the benefits it brings totourism in the area – which is val-ued at about £2m – and how ithelps to raise Wiltshire’s profile as avisitor destination.

It takes place from May 21 to June5 and includes performances insome of the area’s most spectacularvenues including SalisburyCathedral and Stonehenge.

Last year’s festival Maria Bota

Company celebrates contractGL events has been awarded thelargest contract in the compa-ny’s history – working on theCommonwealth Games in Delhi.

The company has won themain overlay supply contract forthe Games, which will see it sup-plying products including over50,000sqm from its newAbsolute range of structures – ofwhich 40,000sqm has been man-

ufactured especially for theevent.

Scott Hayward – operationsdirector for the UK division ofGL events Owen Brown – hasbeen seconded to Delhi as partof the GL events group manage-ment team for the contract.� Find out more on the chal-lenges which Scott and his teamwill face in Delhi next issue.

Agency appointmentsTICKETING agency Quaytickets has two newmembers of staff.

James Akers joins from Ticketline as businessdevelopment manager and Amy Stonehewer inthe role of business development executive.

Head of ticketing services Keith Kelly said: “Weare very pleased to welcome both James andAmy to the Quaytickets team. James has a wealthof experience from his time at Ticketline whichwill be invaluable as we continue to achieve thecompany’s projected growth.”

Look out for the first of our Festival Round-ups in the next issue of Main Event and there will also a special feature on Crowd Management Safety ... If you want topromote your company’s services then contact our sales team on 01226 734484

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Estate movesinto festivalmarketBy Christina Eccles

A COUNTRY garden estate in WestSussex is moving into the festival mar-ket by staging three nights of enter-tainment in a spectacular open air set-ting.

Wakehurst Place, which is owned byKew Gardens, is following in the foot-steps of Kew’s popular Summer Swingconcerts by staging events against thebackdrop of its 16th century Elizabeth-an mansion and ornamental gardens.

Organisers have secured acts includ-ing Katherine Jenkins with theNational Symphony Orchestra, TheMagic of Motown and the BootlegBeatles and hope that the concerts willbecome an annual event.

Kew’s head of venue hire and com-mercial events Nickola Savage said:“After the success of Summer Swing atKew, we thought it would be a greatopportunity to showcase WakehurstPlace.

“It is something different for the areaand a unique setting and atmosphere.”

Nickola also explained how organis-ers manage to overcome the difficul-

ties of staging an event on such a pro-tected site, which is also open to thepublic during the day.

She added: “There is lots to consider– from the site layout, to the route ofguests coming in, to toilets.Sustainability is also important so wehave a recycling policy. We have mostof the deliveries before or after the gar-dens close to the public.”

To stage the concerts, the venue isworking with Musical Concerts Ltd – acompany which has built up vast expe-rience in this area after working onconcerts at similar venues such as RHSWisley.

4,000 people per night can enjoy theevent, including those wishing to takeadvantage of hospitality packages.

According to Nickola, these are sell-ing well because instead of the tradi-tional hospitality marquees, WakehurstPlace is able to offer something differ-ent.

She added: “Instead of having mar-quees, we take advantage of having themansion which allows us to offer thepackages at a lower price.”Katherine Jenkins

Suffolk looksto be festivalcapitalA NEW campaign has been launchedto position Suffolk as the festival capi-tal of the UK.

The Festivals Suffolk brand has beencreated to highlight the number andquality of events taking place in thecounty and to encourage moretourists to tie a visit to an event intotheir holiday or short break.

Festivals promoted will includeLatitude, the Newmarket Festival andHarvest at Jimmy’s and festival fanswill be able to find out more througha dedicated campaign website.

Choose Suffolk’s tourism managerAlex Paul said: “There are a great vari-ety and quality of festivals in Suffolkand festivals are increasingly drivingtraffic to destinations and are a greatway to connect with new audiences.The idea has been very well receivedin the local area and events have beenkeen to get in board.”

Alex added that the campaign willbe beneficial both to the local tourismindustry and to the events themselveswho will be sharing database contactsto help to market each other’s events.He added: “Suffolk is a strong brandin itself but if you run high qualityevents you need to work withtourism. You can’t just rely on thesame audiences coming back again.Tourists are a very serious source ofnew visits.”

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A festival taking place in England’s most land-locked county has surprised ticketholders by giving this year’s event a beach theme, complete with 50 tonnes ofsand. Christina Eccles found out more ...

THE Summer Sundae Weekendertakes place at De Montfort Hall inLeicester and each year takes on anew theme.

This year, organisers have chosento bring all the fun of the seaside tothe event – even though the site issituated miles from the coast.

The festival is also celebrating its10th birthday this year and accord-ing to organiser Rob Challice, oneof its biggest selling points is thatacts are able to perform both out-doors and inside of De MontfortHall.

He explained: “The proximity ofthe two is such we are able to havetwo large stages very close to eachother. In the day, we only ever haveone act on one stage but in theevening we start overlapping.

“The indoor hall is great. We canhave acts playing a festival but withproper production. It is one of myfavourite spaces to programme inand one of the best civic venues inthe country.”

As part of the 10th birthday cele-brations, some of the best lovedacts from previous years have beeninvited back to perform alongsidenewcomers such as Tinchy Stryderand X Factor star Diana Vickers.

And Rob added he is feeling con-

fident that this year’s event willthrive, even in a difficult market-place, because it has so much tooffer.

He added: “We thought last yearthat a lot of people were buyinglate so this is always a difficult peri-od. There is so much competitionover what people can spend theirmoney on.

“But we had one of our best yearslast year so didn’t need to changemuch for this year. I am optimisticand think the established festivalswill be ok. One of the main attrac-tions boutique events have got arethe festivals themselves.”

The festival is unusual in that it isa partnership approach between acommercial company – CODA –and a local authority.

“There isn’t a festival like it in theMidlands. We have always keptvery good production values andgood contacts. Going back 10 years,a lot of people had perceptions ofwhat a council run festival wouldbe but we were not conforming tothat perception.

“10 years ago, there weren’t festi-vals like Bestival. Now SummerSundae can consider itself one ofthe boutique festivals.”

Organisers bring beachto land-locked Leicester

Diana Vickers

Pair add a touch of luxury to campingBy Louise Cordell

A NEW boutique camping venture isbeing set up to help Glastonbury cel-ebrate its 40th birthday.

Pennard Orchard will launch at thisyear’s festival, providing furnishedtipis and exclusive facilities in a pri-vate meadow close to the Stone Circleand the Park Stage.

Barty Dearden, company MD, said:“I have been visiting and working atfestivals all my life and so have beenin a good position to see what trendsare popular, both with organisers andguests.

“I had seen similar temporarycamping site schemes, but lower costversions, and thought that there wasa gap in the market for somethingmore luxurious.

“I talked to a lot of organisers andfestival goers to get their thoughts on

the idea before setting up, and theywere all very enthusiastic.”

The Pennard Orchard site will befilled with around 50 traditional poletipis, which are furnished with bed-ding, cushions rugs and lockablestorage boxes.

Guests are also given exclusiveaccess to facilities including hotpower showers, toilets and hair dry-ers, home cooked, organic cateringand a lounge bar featuring beanbagsand hammocks.

Barty added: “Our aim is to improvethe festival experience for people.

“We have our own access gate to themain grounds, so our guests neverhave to queue to get in and out, andwe also offer a shuttle service for peo-ple who can’t face the nine minutewalk!

“We also offer private parking withits own entrance, so people’s cars are

always accessible and they can makea quick getaway when the partyends.”

Reservations so far have shown thatthe campsite will be fully booked forGlastonbury and Barty is now plan-ning to expand the scheme to otherfestivals.

He is already in talks with organis-ers to find new future partners andbuild on their success.

He added: “It is a competitive mar-ket because there is only so muchland available around festivals - butthere are more events each year so itis just a matter of finding the rightones to work with.

“I think festival managers like tooffer another string to their bow, aslong as they are well managed,because it means less pressure ontheir facilities and the opportunity toattract a new audience.”

Barty, left, andhis business

partner Adam

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2 6 LOVE MUSIC HATE RACISM

By Christina Eccles

A LAST minute change of headlin-er and the unpredictable Britishweather did nothing to dampenthe spirit of festivalgoers atBarnsley’s biggest ever outdoorevent...

Crowds of about 5,000 gatheredin a town centre car park – chosenfor its size and good local transportlinks – for the Love Music HateRacism carnival, which was stagedto promote multiculturalism anddiversity within the community.

Established acts includingChipmunk, Roll Deep andReverend and the Makers sharedthe stage with several local bands.

But although the final act wasadvertised as UB40, the band’sdrummer was taken ill just twodays before the event – forcingthem to pull out and leavingorganisers with the last minuteheadache of finding a suitablereplacement.

Fortunately, they managed tosecure an alternative act, with

Neville Staple from The Specialsclosing the show with his band.

Sharon Stacey from BarnsleyLove Music Hate Racism helped toorganise the concert and The MainEvent spoke to her on site at theevent.

She said: “Barnsley LMHR hasbeen running regular gigs at a localvenue, Lucorum, and have had alot of success over the years.

“We thought it would be nice tohave some sort of music festival inthe town but backed with theknowledge of a national campaign,so we came up with a plan to stagea gig to celebrate multiculturalismand diversity.

“We have the main bands as theattraction but the event is alsoabout being culturally aware. A lotof people have been very positiveabout this message, which hasnever really been at the forefrontbefore.

“We had a last minute change ofheadliner but we have tried to getThe Specials before so were reallyhappy that Neville came down at

the last minute.“We found out on Thursday that

UB40’s drummer had been takento hospital so with that news, wehad to find an alternative. It is real-ly unfortunate but it was a greatshow anyway.”

The main festival was also sup-ported by a number of fringeevents taking place in 20 venuesacross the town and Sharon addedthat the team are proud of bring-ing something different to Barnsleywhich hasn’t been seen before.

She added: “We have filled a gapin the market for an event inBarnsley and any venue or festivalthat wants to work with us infuture is more than welcome to.

“People in Barnsley have neverhad the opportunity of such a hugeevent right on their doorstepwhich also has a really importantmessage to share.

“It is very exciting. We are makinghistory here. Finally Barnsley is onthe map for having somethingreally positive.”

� Ticket mart � Med Event� Event Solutions� Nine HundredCommunications � Media Displays� Florida Marquees� Oakwood Services � The Hire StationBarnsley � William G Search� The Sign and BannerFactory� Generator power � Tega Hire� Doyle Security THE Main Event also caught up with

Sharon after the event to find out herthoughts on the day.

She added that although the weatherwas disappointing, overall she waspleased with how the festival went andhopes that it can act as a springboardfor other events in the area.

She added: “We were pleased with the

turnout and even though the weatherwasn’t on our side, I was really happythat the audiences managed to stickaround. We couldn’t have asked foranything better.”

Future plans include staging moregigs in venues around the town centreand a presence at local festival BOMfestin July.

Town centre event goeson despite rain and illness

Chipmunk

Contractors

Springboard hope for event

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“BIG Weekend grew out of the RadioOne roadshow and is now the biggestfree ticketed event in Europe.

“We started off going to cities butwe realised it would have a far greaterimpact if we took it to the secondarymarket – places which don’t have anevent of this nature, where we knowthe buzz and excitement is going tobe incredible.

“Our aim is to deliver the most pro-fessional, exciting event we can dobut we also want to celebrate theregion that we go to.

“The first part is finding a counciland a site which we can work with.The key is to go where the council aresupportive and welcoming.

“We also want people to see thebenefit of the event coming. We wantto celebrate the local region andeconomy and that relationship is key.

“Our priorities are that the site hasto work, the council has to be greatand then we start looking at the infra-structure.

“We can see real benefits to thelocal economy of us putting thesesystems [such as traffic management]in place. But there are a lot of chal-lenges about rural events, which you

don’t get in big cities.“One of the big problems for us is

hotel rooms, as we normally haveabout 1500 people working on theevent. Here travel is also going to bevery different. We normally see themajority of people arriving by publictransport but we know there will be alot more people driving this year.

“The key moment is when we haveto tell people that they haven’t got aticket. Ticket demand is huge and noteveryone is going to be able to cometo the event.

“For us as the BBC, this is a hugepriority. Negative PR around theevent could be very damaging to usand the council so it is a sensitivearea. This year we also have to thinkabout the Welsh language. We areputting processes in place for Welshlanguage signage and editorial con-tent on big screens at the event. Wewant to engage with Wales in theright way.

“The site itself is beautiful and oneof our aims for the estate is to estab-lish it as a viable events site for futureuse.”� For a full round up of Big Weekendsee the July issue of The Main Event.

The Jersey Boys performance from last year’s event

THE world’s largest free theatre festi-val is returning to London later thismonth starring some of the WestEnd’s most famous faces.

West End Live will take place overtwo days in Leicester Square – withan outdoor stage showcasing some ofthe capital’s best loved shows.

Performances will include SheridanSmith as Elle Woods in LegallyBlonde, Kerry Ellis as Nancy inCameron Mackintosh’s Oliver! and

Patina Miller as Delores in Sister Act.Last year, nearly a quarter of a mil-

lion people attended the event, whichscooped The People’s Choice MusicEvent of the Year at the 2009 VisitLondon Awards.

� Look out for the next issue of TheMain Event where we will be catchingup with West End Live’s organisers todiscover the rewards and challengesof pulling the event together.

This year’s Radio One Big Weekend took place on its most ruralsite to date – The Vaynol Estate in North Wales. Prior to the gig,The Main Event caught up with Radio One’s executive producer,live events Neil Wyatt who revealed the challenges and rewardsof hosting the event in such a rural location ...

Rural locationadds to buzzand excitement

Stars turn out for West End event

07 27/5/10 10:45 Page 1

2 8 LOCAL AUTHORITY SPOTLIGHT

WHEN head of events EmmaDagnes joined Lambeth Councilfive years ago, her strategy forevents recommended a greaterfocus on the needs of the com-munity.

And she admits she believesstrongly in the benefits whichevents can bring, not only froma cultural point of view but alsowith the training and employ-ment opportunities they canprovide.

The council facilitates about200 events per year and has acore programme of its own –including the popular Lambethcountry show, a bonfire nightfirework display in three localparks and a Christmas parade –and with each one comes thechance for local people toengage with the events.

She explained: “One of theareas we are looking at is devel-oping workshops and trainingopportunities through ourevents.

“I believe that the more cultur-

al experiences people can have,the better life is in general.”

According to Emma, the com-munity is becoming more andmore willing to get involvedwith staging their own eventsand the council is on hand tosupport those who wish to stagesomething in the borough.

A dedicated page on the coun-cil’s website has been set up toassist anyone who needs adviceabout organising an event andEmma added that this has beenwell received by local people.

She added: “I thought with a

downturn in the economy, wewould see less applications. Wehave seen less commercialevents applying but we are upon the number of communityorganisations wanting to organ-ise events. We have a detailedpage on our website where any-one wanting to organise anevent can get advice – so peoplefeel they are looked after by us.Lambeth Council is very keenfor a diverse cultural offer forthe borough. This allows us tobuild an event service aroundthat strategy.”

Sustainability, training and advising local organisers on how to stage their events are just some of the areas whichLambeth Council is focusing on this year. Christina Eccles found out more.

Community is more and morewilling to stage their own events

The team has also been celebrating after winning a topindustry award.The Lambeth Country Show scooped the productionpartnership award at the National Outdoor EventAssociation’s tribute awards in recognition of the suc-cess of the partnership between the council and CapitaSymonds.� Pictured are the events team with their award (fromleft) Roy Robinson, Lee Fiorentino, Emma Dagnes,David Holley, Somia Elmartaoui and Angelie Yeboah.

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LOCAL AUTHORITY SPOTLIGHT 9

THE Lambeth Country Show hasbeen running for the last 36 yearsand is the most varied event organ-ised by the council.

The site – Brockwell Park – is divid-ed up into several zones including afunfair, farm area, flower zone and amusic stage, which has a dedicatedreggae day on the Sunday.

The event is free to attend andattracts an estimated 100,000 peopleover two days.

Emma added: “The show started offas a horticultural event and hasorganically developed over the years.

“It has been run in house for thelast three years and the idea behindthat was to engage more closely withthe community to find out what theywant to happen at the event. We didevaluations to see what they wantedmore of and what they want tochange. It is an incredible event andwe have people who have been com-ing every year for the last 36 years.

“It is the jewel in the crown of ourevents season – we reach almost halfof the borough with one event.

“We are really trying to engage peo-ple through events and activities

which they wouldn’t normally getinvolved in. At the show, in one dayvisitors could learn activities fromhow to knit, to shearing a sheep andwatching jousting.”

Future plans for the show includeexpanding the content of the event toincorporate an activity zone focusingon health and well being and makingit more sustainable.

Emma added: “Moving forward, weare working hard for sustainability atevents and our ultimate goal is toachieve the British standard for sus-tainability.”

‘The jewel in the crown’ 120,000 seefirework displaysONE of the council’s most popu-lar events is its Bonfire Nightfirework display – which takesplace simultaneously over threesites.

About 120,000 people flock todisplays at Clapham Common,Brockwell Park and StreathamCommon where the fireworks aretimed to go off at each site atexactly 7.30pm.

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2 10

THE face of security and crowd man-agement at events has changed withthe launch of a new product.

Yorkshire-based company MRL hasbecome the first in the UK to begranted the licence to operate aneye-in-the-sky flying unit – the MRLEye.

The unmanned aerial vehicle (UAV)has full CCTV capabilities and can beused to survey inaccessible or dan-gerous locations, overhead powerlines or pipeline inspections and traf-fic management.

The eye provides constant airborneimaging or data transmission whilehovering and flying in the air.

On the ground, MRL use a high-tech surveillance vehicle in whichimages from the flying eye can be

seen in real time on a large screenand recorded to computer, beforebeing transmitted to anywhere in theworld.

MRL Eye project manager John Kingsaid: “The UAV is an amazing piece ofkit. It is so versatile and responsive itcan be used in so many locationswhich are normally inaccessible andcan give an unusual bird’s-eye view toput a location into perspective in itssetting.

“Helicopter filming is the only otheralternative, but helicopters are noisy,bulky and not always environmental-ly sustainable.

“Also, they cannot be used insidelarge structures and helicopter hire isexpensive, which is becoming moreof a factor for clients.”

Eye-in-the-sky first forYorkshire company

Experts unite tocreate festivalBy Christina Eccles

A GROUP of industry experts havejoined forces to create a festival afterworking on others and realising thatthey could do better.

The weekend of concerts – organ-ised by UK Events – will take place atClumber Park in Nottinghamshireover two nights in August. The firstwill be a flashback to the 80s nightwith artists such as Rick Astley andToyah and the second a pop party inthe park featuring N Dubz, PeterAndre and The Saturdays.

Stage manager Andy White told TheMain Event that the organisers of theevent all have vast experience work-ing on various projects in the indus-try, which they thought they couldput to good use by staging their ownevent.

He said: “We have all worked in theindustry and there are a lot of peopleout there trying to do it on a budget.It is time to move into event produc-tion. We have seen what has gone offand know we can do it better and bykeeping costs reasonable and retain-ing that level of professionalism.”

Andy added that this year the teamare concentrating on the Notting-hamshire area as that is where theyknow best. But in future they hope totake events to the rest of the country.

He added: “In the first year we don’tintend to overstretch ourselves. Wewant to get a good reputation andthen next year hope to do six eventsin locations such as stately homesand National Trust parks. The yearafter that we hope to be doing about16 events.”

SELECT Management and Securityhas become the first crowd manage-ment and event security company inNorthern Ireland to achieve approvedcontractor standard from the SecurityIndustry Authority.

Select has also become the firstNorthern Irish company to achieveApproved Contractor status for CloseProtection. In total, Select hasreceived approval for the SecurityGuarding, Public Space Surveillance

(CCTV), Door Supervision and CloseProtection sectors.

Managing director AndrewMcQuillan said: “Our entire seniormanagement team and staff havebeen working very hard to achievethis standard and set a benchmarkfor our peers. We see clients repeat-edly coming back to us year on yearand believe this new accreditationwill help us expand our client basewithin our industry.”

Hard work pays off for Irish firm

10 28/5/10 14:20 Page 1

INTERNATIONAL EVENTS 11

Croatia offers cheap alternative

THE recent volcanic ash cloud creat-ed a challenge for The Amazing TentCompany on a recent project in theMiddle East.

The company was in the final planning stages of providing structures for this year’s WOMADAbu Dhabi festival when it wasaffected by various operationalobstacles such as crew shortages,delivery delays and generally dealingwith the unknown.

Director Steve Haddrell explained:“Working in the Middle East requiresthe ability to think fast and outsidethe box – different working hours, anextreme climate and an unfamiliarplace. So at a time like this, it’sproved invaluable that we offer ahighly-skilled and tailor-made serv-ice, continually committed to build-ing our local connections.”

Through a unique strategic alliance,The Amazing Tent Company and

Dubai based Harlequin Arena suc-cessfully installed over 1800m2 ofcovered space for the festival, now inits second year.

The TriSpan structure was installedin just two days on Abu Dhabi’sCorniche, a sensitive site requiringspecial ballast.

Director Dan Hyde added: “Weweren’t able to use the beach sand asballast, instead we installed 50 cus-tom-built metal stillages, each filled

with 1000kg of curb stones to anchorthe structure – it’s a really simple yetpractical idea, just how we like it.”

The TriSpan worked perfectly forthe size of the site as a central focalpoint for Taste the World, an areawhere performing artists have theopportunity to cook their nationaldishes – all part of WOMAD’s commitment to increasing under-standing of other cultures throughmusic.

Volcanic ash challenge required quick-thinking

A NEW festival in Croatia is aiming tooffer a cheaper alternative this sum-mer to the ‘saturated’ UK market,according to its organiser.

Stop Making Sense is the brainchildof Chris Greenwood who is launchinghis own event after building up expe-rience working as a director on theBig Chill.

After looking abroad for the rightmarket to create his festival in, hedecided on Croatia and will be stag-ing his first event there in September.

He said: “When the sale of the BigChill festival went through, I decidedto do my own event. Having had myshare of the English summer weatherand the big festival set up, I reallywanted to do something on a smallerscale and with better weather. Thereare enough festivals to go round inthe UK and we wanted to do some-thing different.”

Chris added he is conscious thatthe festival doesn’t just become a‘Brits abroad’ type of event andwants to encourage people from allover Europe to attend. To help withthis, the event is being promoted inParis and Berlin.

And after doing a Big Chill event inIndia, Chris also said he discoveredthat it was important to make surelocal people weren’t priced out ofattending a festival on their owndoorstep – so Croatians are beingoffered cheaper tickets.

He added: “We are looking at theevent as a holiday with three days ofmusic but a lot of people choose togo for more than the three days. TheCroatian coast is amazing and alsoreally good value because it is out-side the Euro zone. For a similarprice to attending a UK festival, youcan get a week’s holiday.

“The locals are very into the idea ofus coming. People coming to the fes-tival are encouraged to rent villas or

stay in local hotels and to spendmoney in the village. We really wantto involve the local community.”

Picture: Turnmaster Tim

11 27/5/10 10:48 Page 1

2 12 INSURANCE ADVERTISER’S ANNOUNCEMENT

Following the inaugural success of last year’s Big Lunch we haveevaluated the market requirement for a bespoke policy specificallyfor street parties.Based on historic data going back as far as the last jubilee and tak-ing into consideration the forthcoming celebrations and ongoingannual occasions, we believe there is a strong growing market for

such a product.Currently an online product only, this policy offers public liabilitycover at fantastically discounted rates and as with all our policies isunderwritten by AXA Insurance UK plc.For full details go to http://www.events-insurance.co.uk/pages/street-party/

Streetsahead

Premium versus claimsIT only takes one person to slip ortrip at an event to run up a claim for£16-£20,000.

Forget the size of the event, and thenumber of visitors is immaterial, ittakes just one person to slip on a wetstep, find that hole in the car parkwhere you took the post out, or tripon a guide rope.

The result, a soft tissue injury orworse still, a fracture can take up to18 months to resolve.

Accidents do happen, that’s life,naturally not everyone claims, butthose that do, if they have a validcase have a right to compensation.This culture did not originate in theUK but it has crept in all the same,accidents are not always caused bynegligence, nobody may be at fault.

Compensation – it is not insurancecompanies who award huge sums incompensation, we merely pay theclaimant and the exorbitant costsstacked over the course of time, the

events industry would benefitimmeasurably if somebody could re-establish some principles and applycommon sense in reducing suchpayments.

The fear of litigation is damagingand limiting to such an important allencompassing industry. Families nolonger feel able to make their gar-dens available for charity events incase someone slips into the pond,and there was the cancellation of theinfamous cheese rolling event

because it attracted too many visi-tors. Every day we seem toencounter another absurdity.

Risk is an inevitable part of life,this is why the insurance industryhas responded by developing a rangeof bespoke niche market productsspecifically for the event market andrated them according to the risk.Organisers bemoan the premiumbut in relative terms you pay a merefraction of what a claim may end upcosting us.

FORGOTTEN anything? You’vebooked the venue, organised yoursuppliers and sold the tickets, jobdone. Or is it? Who’s sorted out theinsurance?

We fully understand the enormityof organising any event, howeverbig or small. A lot of organisersdon’t have the luxury of operatingwithin the 9-5.30 bracket – theyorganise their event in the eveningsor at weekends and therefore it isvital for us to be as accessible andaccommodating whenever andwherever possible.

Always first for customer service,we have developed our systems toallow accessibility 24/7, supportedby an extended out of office hoursanswering service and a team ofexperienced underwriters in theoffice five and a half days a week.This way we try as much as we cannot to “ring time” on organisers.

Having finished a busy Saturdaymorning last summer I was con-tacted by our out of office answer-ing service with a client in distresswho desperately needed a policyfor that afternoon. The call was

patched through to me and I dulytook the clients details, a creditcard payment and drove the 40minutes back to the office to issuethe policy and email it across.

I’m not entirely sure the premiumcovered my fuel bill but the eventwent ahead as planned.

I am sure we are not unique inour level of support that insurersgive to the event industry.

We have to remember after allthat without events, we would haveno business.

Last orders ...

12 27/5/10 10:49 Page 1

13 Event insurance 27/5/10 10:49 Page 1

2 14 EVENT BRANDING

With experience of producing event branding at thehighest level, Piggotts is ideally placed to offer advice toorganisers. Head of sales and marketing Gary Smithrevealed more ...

“OUR experienced branding teamcreate successful products by con-sulting with clients and listening totheir requirements, ensuring that themessage they want to promote isgiven the best possible platform. TipsI would give organisers choosingbranding for their events are:

� Hire a branding company with aproven track record who work on avariety of projects. Look into thetypes of branding the company hasproduced in the past, as this will giveyou a flavour of what the companycan do for you.

� Discuss any bespoke ideas with thebranding company. If there is a prod-uct they have not manufacturedbefore, it doesn’t mean they can’tobtain it.

� Branding solutions should reflectthe brand itself, so on trend productsshould utilise contemporary brand-ing solutions like digital signage orpop up banners.

� Branded products can take subtleforms – rather than having one solu-tion consider using a combination,placed throughout a venue or event.For example, at live music events pascrims can deliver optimum messageoutput with branded barriers, ban-ners and flags used alongside for fur-ther promotion.

“The Piggotts branding division hasrecently won several contractsincluding ‘Taste of Spain’ and the‘Marylebone Summer Fayre’ wherewe will supply and install banners topromote each event.

“We are also working alongsideHarrods and will construct a bespokeinstallation for the store consisting ofa flag from each competing countryin the 2010 World Cup.

“The flag display will be on show towelcome shoppers to the World Cuparea within this famous Londonstore.”

Promoting messageson the bestpossible platform

Branding shouldsurprise andengage audiencesORGANISERS should surprise and engageaudiences with the branding they chooseat events, according to an expert.

Lee Marriott, pictured left, accountdirector at Logistik, revealed the mosteffective way to create impactful brandingat events and what organisers should beconsidering.

He said: “Always remember, impact iskey. If it is not going to make an impactthen don’t do it. But, don’t over do iteither, because there is nothing worsethan an over-branded event.

“Organisers need to think carefullyabout where to place the branding. Beinteresting with the positioning of thebranding and try to find ways of surpris-ing consumers.

“These days everyone is so used tobrands and their ways of communicatingthat if event organisers can surprise in theway they brand events, immeasurableimpact can be achieved.

“The best thing to do when choosingbranding for an event is to play to thestrengths of the client’s brand. It is aneasy thing to say but don’t complicate the

brand’s message, keep it short and sweet.

“At Logistik we want sustainability tobecome second nature to our clients, sowe regularly recommend and educatethem about the more environmentallyfriendly types of materials available,which can also be more cost effective too.

“We encourage all of our clients to use aproduct called PE for their event brand-ing, because it is just as good as PVC, ishalf the cost and is 100 per cent recycla-ble.”

‘The best thing to do whenchoosing branding for an event isto play to the strengths of theclient’s brand. It is an easy thingto say but don’t complicate thebrand’s message, keep it shortand sweet’

14 27/5/10 10:51 Page 1

EVENT BRANDING 15

ACCORDING to director JonathanBooth, there are many considerationswhen implementing messages onsuch a grand scale at events.

He explained: “Firstly, it is impor-tant to have a meeting with all thestakeholders involved in the eventsuch as the organiser, marketingmanager and facilities managementas everyone will be involved at somepoint in the process from designthrough to implementation. Thishelps uncover unforeseen issuesearly on and helps encourage stake-holder compromise.

“When it comes to design, it isimportant to remember that the art-work is required to fit over a large,expansive area and consider whichsides are audience facing so will havethe most exposure. Sunbaba’s in-house design team are on hand toassist with all design elements andcoordinate the process with everyonein the events team, taking the pres-sure off one single organiser.

“The material used is also a primeconsideration as the wrap could beaffected by high wind speeds and theweather. We recommend a PVC meshsuch as Ultramesh as this is a porous,lightweight, flexible and fire resistant.It can be welded into one panel andfully digitally printed for intricatedesign options.

“The installation can be a complexprocess which requires the expertiseof a specialist rigging team. We applydragons tails which are specialisedfastenings used to pull the materialtowards the structure, welded flapsare used to hide bungee cord

fastenings.”Jonathan also said event organisers

are under increasing pressure fromsponsors when it comes to event sitebranding as everyone wants theirmessages to be highly visible so theyare getting obvious value for money.

He added: “People tend to thinkthat this will be a costly option whenin reality it offers excellent value formoney. The foot fall in front of a largebuilding wrap can greatly exceed thenumber of people one might reach inthe regional press.”

Branding specialist Sunbaba believes bigger is better when it comes to messages and has seen increasing demandfor its products at events. The Main Event found out more ....

Bigger is better for branding

15 27/5/10 10:51 Page 1

16 & 17 Secprint 27/5/10 10:52 Page 2

16 & 17 Secprint 27/5/10 10:53 Page 3

2 18 SCREEN HIRE

XL Video supplied a range of products for theDeadmau5 world tour, which kicked off in the US head-lining Coachella and is currently in Europe.The tour has been using Pixled F11, Mitrix, VersaTUBEsand Catalyst control – supplied by XL – to wow audi-ences with multi-layered video design and elaboratevisuals, designed by Martin Phillips and John McGuireof Bionic Head.The tour originated from XL Video UK, project managedby Des Fallon and Chris Ferrante with support from PhilMercer and his XL Video LA team.Des said: "This show creates a new benchmark fordance act visuals – we're very proud to be involved.”

PSCo specialises in investing in new, highvalue screens and technologies and makingthem available at UK events through partnerAV companies.

Its rental team works with organisers toadvise them about which technology is bestsuited to the needs of their event, taking intoaccount factors such as application, venuelighting and space.

And Mike revealed to The Main Event whatis proving popular at present.

He explained: “Everyone’s talking aboutinteractivity and how to make statement pre-sentations at events. Some organisers areinvesting in engaging multimedia presenta-tions but even simple PowerPoint can bemade interactive to captivate an audience onexhibition stands by using a touchscreenoverlay. This can be applied to any size ofplasma screen from a 42” plasma rightthrough to the 103” Panasonic Plasma.

“With exhibition and event space more valu-able than ever and a focus on getting value formoney, AV products need to help organisersmaximise space. One of our top rental prod-ucts is the Infinite Plasma videowall, used inplace of rear projection. Using these slim plas-ma walls, means you can produce a largescale, high resolution display at a fraction ofthe space requirements.

“Another top tip is using videowall technolo-

gies in a creative way. Set designers areinstalling them in strips and unusual modularcombinations in event sets and exhibitionstands to capture the audience.

“This enables you to still have high resolu-tion graphics but in an engaging or clever way.

“Our screenlifter is probably the biggestsecret weapon of our clients. When you thinkof installing a huge, heavy screen measuring103” or 108”, then it seems prohibitive. Wedeveloped a unique lifting system whichmeans the screen is already on its stand in theflight case and it is positioned in place, andlifted out at the touch of a button. That meansyou can use big screens even when access andtimescales may restrict it.”

A double-sided screen was created four metres in the air toenable fans to get a better viewat a film premiere in LeicesterSquare.Summit Steel was asked by production company Premier PRto float the screen outside thecinema on the north east cornerof Leicester Square for the premiere of The Back Up Planstarring Jennifer Lopez.The screen allowed the crowds

of fans waiting outside,gathered on both sides of theroad, to clearly see all the redcarpet action as celebritiesarrived for the screening.The project also involved a hectic build schedule – theSummit team of three startedwork at 6am and the screens hadto be in position and ready to gofor 1pm. The show startedabout 7pm with everythingbeing cleared away by midnight.

Big screens can play a vital role in any event. But how do organiserschoose what’s right for them? In a special feature, PSCo’s globalrental director Mike Nield shares his top tips for 2010 ...

What’s proving mostpopular in the world of big screens

18 27/5/10 11:32 Page 1

SCREEN HIRE ADVERTISER’S ANNOUNCEMENT 19

ORGANISERS could safely controltheir crowds and encourage audienceinteraction by including big screensat their events.

Big TV will be bringing its screens tomajor outdoor events this summerincluding Glastonbury and FormulaOne at Silverstone.

And according to project coordina-tor Amy Jenkins, although the first

thing that springs to mind whenusing a screen at an event is that itallows the audience a better view ofwhat’s going on on stage, screens canalso have many other uses for organ-isers.

She explained: “Using big screensreally maximises an event and fororganisers of a mass participationevent, they are really crucial as they

can also be used as an informationsource.

“They also heighten the event andadd to the element of excitement,especially when they have an interac-tive element.

“Also you find that the crowds don’tpush forward because they canwatch what’s going on on thescreens.”

The company specialises in mobileLED screens, which can be used atany event from a sporting event to amajor music festival, and is also ableto supply a total package includingservices such as staging, lighting,sound, filming and outside broadcastto give organisers flexibility at theirevents.

‘Big screens really maximise an event’

19 27/5/10 10:54 Page 1

2 20

HEALTH and safety regulationsrelating to plant and equipment– such as mobile access towers,forklifts and scissor lifts –require that such items shouldbe assembled and used only bypeople who have received ade-quate information, instructionand training, and are thereforecompetent in their use.

The important word here is“competent”, its definition, andultimately who or what meas-ures it.

Training companies for theirpart have implemented trainingcourses in various plant toinstruct and test levels of com-petency, but they are not gov-erned – even by the Health andSafety Directive which simplystates that it is the employer’sresponsibility to make sure itsemployees are competent inusing and assembling this typeof equipment. So, does thismean that it is the trainingcompanies that set trainingstandards and competency lev-els?

This might have been the casehistorically, but today we havegoverning bodies like theNational Plant OperatorsRegistration Scheme (NPORS),which is an HSE accredited

body providing training forrider-operated lift trucks, and inturn accredits instructors andtraining providers.

Other governing bodiesinclude The PrefabricatedAccess Suppliers Association(PASMA), which accredits train-ers to run a standard trainingcourse in the use, erection andinspection of mobile accesstowers.

Certain industries, like theconstruction industry, specifythat if you use plant on site youmust have a licence that isaccredited by one of their gov-erning bodies. This makessense to me because it elimi-nates any doubt or grey areas.

Put quite simply, an organisa-tion that governs and monitorstraining, sets standards of com-petency, and looks after theinterests of a particular industrycan only be a force for good.

Unfortunately, this process isnot happening consistently inthe live events industry. Somevenues require proof of compe-tency, while others do not. Thisis worrying and potentially haz-ardous.

I am not implying that wehave plant operators on sitewho do not have licences.

However, they may possiblyhave acquired a version that isnot monitored or endorsed byany governing body. These are“in house” certificates of com-petency that training compa-nies can provide at a reducedrate. Again, I am not suggestingthat these training programmesare inadequate, but it doesmean that it is the trainingcompanies that are settingthese standards.

So should we change this? Ibelieve our industry tradeorganisations, of which thereare many, should work togetherand establish, monitor and gov-ern health and safety trainingstandards that would benefitthe entire industry.

Alternatively, as a sector wecould adopt a monitored train-ing scheme from one of theexisting governing bodies inanother industry (say the con-struction trade) and set this asour standard.

Either way, as our sector con-tinues to strive for recognitionfrom government, I believe thatsuch initiatives would not onlyprovide a meaningful progres-sion in health and safety on site,but also give our sector morecredibility.

Health and Safety Regulations relating to plant andequipment – such as mobile access towers, forkliftsand scissor lifts – require that such items should beassembled and used only by people who are there-fore competent in their use.

In the second of his articles on health and safety, Heath Freeman managing director of Pinnacle Crew looksat the qualifications required for working with plant and equipment, and asks whether the live eventsindustry should continue working with other organisations or have its own validation system for training.

Should sector adopt monitored training scheme?

TRAINING, knowledge and experi-ence are the key factors for occupa-tional competency in the eventsworld; each one is as important asthe other.

So many times clients take on personnel or companies that havesome knowledge and some trainingbut no experience – or if they haveexperience they may have it in thewrong industry area; running a cor-porate conference is not the same asrunning an outdoor festival.

Events industry training is gettingbetter but is still a long way behindother industry sectors, mainlybecause the training of events per-sonnel is a relatively virgin trade.

In some cases training and educa-tion is delivered by personnel whohave never worked in the industry,such as academics with little or noexperience other than what they haveread in a book.

There are numerous ex military,police, civil servants and emergencyservices trainers that are extremelycompetent in delivering specialisttraining for their fields, like medical,manual handling or fire training, buton numerous occasions they venture

into general event managementtraining. Running a concert howeverdoes not need the same skills setsthat retaking the Falklands Islandsdid.

The competent trainers are mainlythe competent operators, likeRichard Limb, Tim Roberts, Dick Tee,Mike Williams and Mike Richmond toname a few, but these guys are busyrunning events. However there are afew trainers like Keith Stills, RonWoodham, Conor Moss and EddyGrant who do work within academicconfines but manage to provide con-siderable amounts of credible eventtraining.

The training for technical produc-tion in the UK, however is some ofthe best globally. Rigging, sound,staging, light and power is exception-al, and certainly event safety is mov-ing forward in leaps and bounds.Specialist courses at Derby and Leedsseem to be bridging the gaps wherethe standard NEBOSH qualificationsare not always suitable for the eventsworld. It must be said that NEBOSHand BSC are extremely importantqualifications, however specificevents safety qualifications must beseriously developed as the events

world has nuances all of its own,especially where crowds are con-cerned.

The most important thing thoughwithout a shadow of a doubt is expe-rience and that experience should bein the sector of the industry that thecompanies are operating in.

There are so many companies andpersonnel in the events world whohave done a course, helped otherparties on a couple of events andthen started their own company to

run events; disasters waiting to hap-pen!

The key to successful and safeevents is personnel that have beentrained, have knowledge and haveexperience, all of which should beconfirmed.

If they’ve been in the industry a fewyears, have NEBOSH qualificationsand have watched others run eventsthey may not necessarily be compe-tent to run your event; that may befor a judge to decide in hindsight.

The UK event industry is without a doubt one of the world’s best, thanks to a number of extremely professionalindividuals and companies at the top of the tree. These people and firms have the benefit of years of experience, acompetency in their field and the training to back it all up, according to Andy Cotton...

Training, knowledge and experience

20 27/5/10 10:54 Page 1

LAST-MINUTE LIFESAVERS 21

FOLLOWING an intermittent andrecurring grid fault affectingEdinburgh’s Tiger Lily hotel on a busySaturday, facilities manager InnesBolt called Tower for help.

Tower had provided temporarypower to Montpelier’s, the hotels par-ent company, on a number of previ-ous occasions. On-call managerJames Mitchelmore quickly assessedthe situation after a rapid site visit.

Within three hours, a pair of syn-chronised super-hushed 135kva gen-erators had been delivered and anextensive network of mains cableinstalled into the hotel’s plant room,ready for a programmed shut downof the mains to allow change over togeneration.

Four hours from the time of the firstcall, the hotel was running as normalwith 230+ amps per phase being reli-ably supplied by the generators fromTower’s own stock.

The choice of machine was dictatedby access restrictions – it wasn’t pos-sible to install larger machines, soload-sharing was the only option.Being a residential area meant noiselevels and encroaching on the high-way were a consideration too. DavidHall, Tiger Lily’s general manager,was delighted with the outcome thatsaw him able to resume normal serv-ice to guests at one of the busiesttimes of the week.

Work of this type is becoming moreregular for Tower who have recentlyprovided temporary power installa-tions for a number of non-eventsclients. These include; a factory inLinwood near Glasgow, a 2000a 3-phase supply to a temporary bakeryin Paisley and backing-up the mainsand supplying emergency lightingand heating for Edinburgh CityCouncil at Meadowbank stadium forthe recent General Election.

Tower rushes to the rescueof Edinburgh hotel

THE Big Chill Festival has provideda last-minute lifeline for disap-pointed festivalgoers following thecancellation of the Glade Festival.

Anyone who bought their Gladeticket through Ticketline has beengiven the option to swap their tick-et for one for The Big Chill by pay-ing an additional transaction fee of£7 per ticket.

Organiser Melvin Benn said: “It’s avery hard decision to cancel anevent and I understand the exter-nal pressures on the organisers.

“Glade has built a great reputa-tion as a leading electronic musicfestival since its inception atGlastonbury. We are more thanhappy to invite Glade ticket holdersto swap to become honoraryChillers this year. There is synergywithin the bill and certainly theparty spirit of the festival.Hopefully The Glade will returnnext year. It’s a great festival on agreat site with very good peoplebehind it.”

Glade – one of the UK’s most pop-ular independent festivals – wascancelled as a result of rising costsand increasing restrictions from thepolice and local authorities.

A statement from organisers said

although the event has fought hardagainst restrictions and tried tocompromise with authorities, thishas resulted in increased costs andticket prices.

A move to a new venue last year –Matterley Bowl – was met with sup-port from the local council, but thisyear, requirements for policing,security and stewarding were alsoincreased – leaving them with nochoice but to pull the plug on theevent.

The statement said: “Faced withwhat is already an expensive eventto put on and with these unexpect-ed forced increases in security andpolice costs as well as a level ofadvanced ticket sales that is belowour expectations we have no choicebut to do the responsible thing andcancel the event.

“We have explored every way wecan to keep the event going and,unfortunately, have been unable tofind a solution. We have beenunable to secure sufficient financialbacking and scaling back the event,to a level where we can be confi-dent we could pay all our bills,would mean losing smaller venuesand the quirkiness that make upthe heart and soul of the festival.”

Big Chill makes offerto Glade ticketholders

21 27/5/10 10:55 Page 1

2 22 LAST-MINUTE LIFESAVERS

THE organiser of a festival inLiverpool has revealed how theevent cleans up after itself.

Africa Oye is the UK’s largest freeAfrican music festival and takesplace at Sefton Park later thismonth.

About 15-20,000 people per daycome to the weekend long event –leaving organisers with the poten-tial headache of clearing up afterthem once the event is over.

However, organiser Joe Blackmanfrom Green Ant Events explained

what is done at the festival to makethe job easier.

He said that the key to successcomes from effective communica-tions between organisers, tradersand visitors and that at Africa Oye,specific roles are given to people tohelp with this.

He said the company has a dedi-cated trading manager who speaksto traders about their responsibilityto clear up after the event and stew-ards who are briefed to remind fes-tivalgoers of the part which they

can also play.Joe also said that disposing of lit-

ter and keeping the site tidy shouldbe part of everyone on site’s socialresponsibility but sometimes finan-cial restrictions can cause prob-lems.

He explained: “It is somethingwhich people make a bigger dealabout than it actually is.Implementing clearing and envi-ronmental policies should be stan-dard practice.

“But the problem is financial

implications where it can comedown to affordability versus imple-menting every single measure andthat’s where the difficulties lie.

“Festivalgoers should take responsibility for themselves butevent organisers also have aresponsibility to communicate themessage.”

Measures put in place at AfricaOye include encouraging all stallholders to use sustainable materi-als, onsite recycling and using solarpower.

Africa Oye clean up made easy ...

22 27/5/10 10:56 Page 1

LAST-MINUTE LIFESAVERS 23

RUN to the Hills is a 2,000 person,VW car club event in Derbyshire withfun, music and activities for all thefamily.

The Stage Bus has been the mainstage since 2008, when two weeksbefore the event they were let downby their tech supplier.

The Stage Bus comes with a profes-sional PA and lighting rig installedand in house crew, meaning a fastand efficient service as well as an eyecatching stage, that adds real value toan event – particularly one attendedby vehicle enthusiasts.

You can come and see the Stage Busat Run to the Hills this year on August28/29.

“The Stage Bus is an inspired ideaand made an amazing focal point forthe whole event.”

Adey – Run To The Hills

CANCER Research UK BirminghamRelay for life, was an event with a dif-ference.

With continuous entertainment for24 hours, whatever the problems thatarose, the Stage Bus crew wereinvaluable in making the event runsmoothly across entire site.

Spokesman Katherine Howlett said:“Having just hired the Stage Bus andits delightful crew for a local event, Iwould honestly recommend them toanyone.

“As well as providing a very practicaland efficient light, sound and stagingservice for a mammoth 26 hours,they were also wonderfully nice peo-ple to work with.

“The crew were incredibly helpfuland provided extra assistance inmany matters not related to the stageat all, which was very much appreci-ated.”

The Stage Busis no strangerto supplyinglast-minutesolutions toorganisers.Here, thecompanyshares acouple of itsrecentexperienceswith The MainEvent ...

The route to solutions ...

A LEGENDARY music promotersaved the day after stepping into helpa festival in difficulty.

Paul King – who has worked withacts including Tears For Fears andLevel 42 – was brought on board bythe organisers of Weekend at Willow, a new festival taking place inKent.

The festival was originally due to tohappen in May but, after strugglingto get its licence application ready intime, consulted Paul for advice.

He explained: “They brought me inabout four weeks ago when it becameclear they weren’t going to get alicence. All the bands were bookedbut my job was to build confidencewith the artists.”

Paul took the decision to move theevent to the end of September – rightat the end of the festival season andaway from competing events.

He added: “They desperatelywanted to hang on to the May datebut I wanted to minimise the risk – ittook 24 hours to persuade thelandowner.

“We have moved to the end ofSeptember where we will be the onlyfestival left. This also enables us tomarket all through the season.

“My background [as a manager andpromoter] is absolutely crucial as Ican come in as a consultant with anindependent point of view and peo-ple trust my judgment because I havebeen doing this at a high level for somany years.”

Paul also brought on board estab-lished suppliers such as CapitaSymonds, which he said gives the fes-tival a higher level of expertise andcredibility.

The event includes entertainmentspread over two nights – the firstshowcasing the best of the 1980s and1990s and the second featuring popacts such as N-Dubz.

And Paul added the aim is to startsmall and build the festival up gradu-ally.

“We have sold about 1,000 ticketsand are looking to sell about 7,000.This year our break even is very lowbut we see the festival as an eventwhich can gradually build over thenext few years to attract 20,000 plus.”

The site for the festival – WillowFarm – is also a horse rescue centreso it is hoped the festival will raisemoney for the centre and createawareness of the work being donethere.

Paul steppedin to save day

23 27/5/10 10:57 Page 1

2 24 TEMPORARY SITE FACILITIES

WHILE headlines are dominated bythe glamour of the line-up at festi-vals, behind the scenes there is ahubbub of activity by a myriad ofexperts and suppliers to make surethat the show runs smoothly.

One element of this is the technol-ogy – the means to ensure organis-ers, stewards and punters can com-municate and receive informationon site.

They need phones, broadbandconnectivity, CCTV, payment termi-nals, connected ticketing systemsand interactive content – and thesethings need to work.

Top tips for organisers include:� From boutique festivals to anational event, the chances areyou’ll need phone lines as part ofyour licence. Be aware that it cantake up to four weeks for your tele-coms provider to install a lineassuming they offer a temporaryservice. An alternative optionwould be satellite connectivity,which can be deployed at a coupleof days notice.� When you’re planning the num-ber of phone lines you need, it’s nota disaster if you don’t get it spot on;or if you leave it until the lastminute to do. You can always optfor Voice over IP (VoIP) lines whichcan be easily deployed to meet

demand with no extra cost whilstdelivering the same quality. Manyalso offer free national calls.� Your communications technolo-gies are all reliant on the power sup-ply – if your power source fails, youhave a problem. So when you’replanning your power requirementsfor organiser areas, opt for an unin-terruptible supply, or arrange aback-up generator to ensure opera-tions continue in emergencies.� An increasing number of venueshave existing Wi-Fi networks inplace for organisers and punters.Don’t make the assumption thisnetwork will be enough to provideeveryone with the right connectivityand support. Check the capacity ofthe network and what would hap-pen if you need technical support.� It sounds obvious, but before youinstall Wi-fi, check that the laptopsyour staff have are set up to use thelatest standards (802.11n is the mostmodern), which means they will beable to enjoy faster speeds and getbetter signal strength. Don’t beafraid of using wire if you need to.Better that, than no internet access.Check with your technologyprovider that they’re bringing thecorrect kit for your needs.� In our experience, the onsiteteam at a festival get bombarded

with questions during the eventwhich come up time and time again– opening times, parking details etc.If you have a telephone exchangeon site, why not set up an automat-ed attendant system to reduce thevolume of calls to your key staff.� Ensure you have a method ofsecure one to one communicationwhich doesn’t rely on mobile phonenetworks (which may become toobusy). Radio networks are great formost communications on site, butwhat if you need to transfer privateor sensitive information, like thedescription of a missing child, forexample? It makes sense to have asecure line dedicated to staff in caseof instances like this.� Does your licence require keepingwithin noise levels at agreed loca-tions? If so, it is now possible tomonitor multiple remote units froma central location – and have anaudit trail of readings should theybe required.� CCTV can now be used for farmore than surveillance – it can ful-fill a much grander role in your onsite security without the require-ment of cabling between each cam-era. For starters, number platerecognition technology can helpyou to keep track of cars comingonsite.

Providing the right facilities to allow festivalgoers and those working on site to communicate is a key part of theplanning process of any outdoor event. Etherlive’s event director Tom McInerney reveals some tricks of the trade.

Tom McInerney

Technology’s key role at events

24 27/5/10 10:58 Page 1

TEMPORARY SITE FACILITIES 25

� The practical issues of certain typesof events start with advance logisticalplanning with the client. This isabsolutely vital to ensure work is car-ried out to budget.

� Consideration for other contractorsis also imperative and where a venuehas restrictive access it is especiallyimportant that mutual schedules areagreed.

� An agreed timetable of actions canreduce unnecessary waiting on-site;prevent unforeseen labour and othercosts – essential in the current eco-nomic climate.

� Teamwork among contractors ishelpful to ensure a successful coop-erative installation: communicateand agree your requirements witheach party before the build com-mences.

� Clients’ expectations have reachedunprecedented levels despite current budget cuts so to retain business and maintain a good working relationship, it is importantto deliver what has been promisedboth in terms of service and equipment.

� Preparation on-site for the loose isessential for ensuring they performwell at the event, therefore, on-sitecommunication with a key contact isvital to ensure that delivery runssmoothly.

� Remember there are various thingsthat the crew may need in order tocomplete the installation, forinstance depending on the type ofproduct, they may need access tofresh water, power and occasionallymains drainage.

Igloos has provided temporary facilities on eventsranging from Royal Ascot to the British Grand Prix. Here,the company’s shares its top tips for getting temporarytoilets right at your event ...

Tips for gettingtemporary toiletsright at events

25 27/5/10 11:34 Page 1

2 26 ADVERTISER’S ANNOUNCEMENT

FIESTA Furniture has recently moved to brand new premisesand has trebled in size – with the opportunity to expand fur-ther.

Features of the new premises, pictured above, include largeoffices and a purpose built showroom across two levels as wellas new spray facilities, a woodwork and upholstery division.

In addition to expanding the company, another main reason for the move was to cope with an increase in demand – such as 1,000 trestle tables for this year’s GeneralElection.

The company also recently supplied 1,000 of the same chairto a customer – making it one of the only suppliers that canoffer a next day service for this amount of chairs.

Fiesta onthe move ...

26&27 27/5/10 11:04 Page 2

ADVERTISER’S ANNOUNCEMENT 27

BIG plans are already inplace for the future, withFiesta soon to be launchinga new ordering servicewhich enables customer toorder seven days a week, 24hours a day.

A fleet of delivery vehiclesranging from a 7.5ft vans toarctics means that deliverycosts are kept to a mini-mum, as is the impact onthe environment.

Fiesta is also workingtowards BS9001 accredita-tion.

WITH the launch of a new uniqueservice, Fiesta is now able to offer customers mixed container lots – which avoids the customerhaving to buy a container load of each item to get the best price.

As well as sales, Fiesta also has alarge hire department and can supply up to 4,000 chairs at any onetime.

For existing customers, smaller hireis available so they don’t have to pur-chase extra furniture for one job.

Unique newservice ...

FIESTA has over 500 associates inAsia, Europe and America and thecompany is always on the look out fornew and innovative products that willsatisfy customer needs and currenttrends.

Current clients include marqueecompanies, major restaurant andhotel chains and Fiesta has alreadysupplied a large number of its newCrystal Chair to a several high profileLondon venues.

Always on thelookout fornew products

Big plans fornew service

26&27 27/5/10 11:04 Page 3

2 28 NOEA

OH no, what a disaster folks. Sorry I havebeen away but I have battled back throughthe winter weather and return to help outwith any problems, issues or dilemmas. Nowwe can look forward to a blazing summer atlast ...? If any of you poor souls, however, hadto stage events during the winter, please sendme your blizzard (or just white stuff) pictures.Email letters and pics to auntienoea@google-mail.com.

Dear Auntie NoeaI run an event that attracts more and moreattendees every year. This results in the localauthority demanding I provide more andmore toilets which, quite frankly, is beginningto bust our budget as it’s a free event. Haveyou got any bright ideas?

Gerald of Eastbourne

Hello GeraldStop crossing your fingers or your legs – firstly,look at the gender split of your audience as

much as you can. Let's face it, if you're running a steam rally

you're going to get far more guys than youwould if you were hosting flower festival. So,more urinals are your answer here – up thenumber of the urinal blocks to replace cubi-cles. And, don't despair if it is a flower festival– there are now at least two companies offer-ing the tackle for you to operate female uri-nals … yes, you heard right.

Quite simply, you provide the urinal blocksand the supplier will come along and sell yourdesperate housewives with either cardboard(throw away) or plastic funnels.

Sounds grim but it works at festivals.Punters too posh to pee this way? Then up thestakes and provide screens along the blocksfor privacy – they'll be giggling at the veryleast.

So sit yourself down, get out your calculatorand flush away those pounds by consolidatingyour toilets units.

Auntie Noea

Event Evaluation – eventIMPACTS web siteMEMBERS may be interested tolook at how they evaluate their out-door events, not only by atten-dance, but also sustainability andeconomic impact and take a look atthe web sitewww.eventimpacts.com.

eventIMPACTS has been devel-oped by a consortium of UK-basedorganisations that have an interestin staging or supporting major

public events – particularly thoseof a cultural or sporting nature.They include among others – UK Sport, VisitBritain, LondonDevelopment Agency and North West Development Agency.

In addition, there were researchpartners who undertook researchon various events and outlined aframework for the toolkit.

Increasingly, sponsors and event organisers need to have thefigures and facts behind theirevents as confirmation of its success.

This important tool kit will guideyou in evaluating your perform-ance and could prove useful insecuring funding and support.

There are sections on evaluating

the media impact and tools so thatyou can put a monetary value onthe media coverage. In addition,there are case studies on variousevents such as the Edinburgh FilmFestival.

In order to access the informationyou have to register your emailaddress but then you can view allthe documents and downloadinformation.

21 – 22 September Event UK NEC20 – 21 October Showman’sShow, NewburyMid November ScottishConference (venue tbc)26 November RegionalConference and AGM (venue tbc)

Contact details: Susan TannerPO Box 4495, Wells. BA5 9AS.(T) 01749 674 531(E) secreretary@noea.org.uk

Diary Dates

Welsh conference heldat impressive location

Pictured right: The VaynolEstate and,left: Richard Limb

THE NOEA Wales Conference washeld in association with GwyneddCouncil and the Welsh AssemblyGovernment at The Vaynol Estate, Felinheli in Gwynedd in April.

The estate also hosted the RadioOne Big Weekend show last monthand is an impressive location with abeautiful lake and park like setting.

The owner is working in conjunc-tion with Gwynedd Council to bringevents to north Wales and offers anexceptional location for outdoorevents.

Hugh Edwin Jones, the creative

enterprises officer for CyngorGwynedd Council, was the brainsbehind the conference and pulledtogether a diverse range of speakers.

Monday afternoon opened with adiscussion about the role of the mainstatutory agencies involvement withevents, with representatives from thePolice, Fire and Ambulance services.

Richard Limb, NOEA president anddirector of Capita Symonds, pro-duced a health and safety presenta-tion, which was very informative.

Vice president Jan Booth fromSunbaba also attended as her holidaywas postponed due to volcanic ash!

On Tuesday, the Head of the WelshAssembly Major Events Unit, ArthurEmyr attended – speaking about howevents are important to the Welsheconomy.

He is very keen to see NOEA moreinvolved with a strategy for events inWales, which is very encouraging.

NOEA will be looking at making theWales conference an annual event,moving location from North to Southevery other year. Conwy Council isone of the councils who have offeredto host the conference for 2011 andthe NOEA Council will look at all theoptions later in the year.

Dear Auntie Noea ...

28 27/5/10 11:05 Page 1

29

Homecoming 2014SCOTLAND will build onthe success of last year’sYear of Homecoming bystaging a second celebra-tion in 2014.

Homecoming 2014 willtake place in the year thatScotland hosts theCommonwealth Gamesand the Ryder Cup andmarks the 700th anniver-

sary of the Battle ofBannockburn.

Figures showed that2009’s Homecoming gener-ated £53.7m in additionaltourism revenue forScotland – exceeding the£44m target by 22 per cent– and attracted 95,000additional visitors to thecountry.

Record sales sees festivalhead towards a sell-outA BOUTIQUE festival inHertfordshire is bucking the trendby being on course to sell out –despite stiff competition and achallenging economic climate.

Standon Calling has seen recordnumbers of tickets sold at this timeand organiser Alex Trenchardanticipates that all 5,000 will besnapped up before the event takesplace in August.

He told The Main Event that hefeels this is because of the festival’suniqueness and commitment tosupporting new and upcoming tal-ent.

He explained: “People are excitedabout our line up as we have astrong focus on emerging acts.

Ticket sales are much stronger thanat this time in previous years.

“The festival always feels reallywarm and people can get aroundthe site easily. Festivalgoers are

increasingly looking for intimateevents but the big difference is weare putting on that type of eventbut also with a strong line up.

“We are a music festival so that’swhat our main focus is but peoplecome to the event for other reasonstoo. And because we have a latelicence, we can give them more ofwhat they want.”

The festival has a late licenceuntil 6am but Alex added this wassomething which they had to workat achieving.

He added: “We had to work at itand develop confidence with thelocal licensing authority. It is allabout developing that partner-ship.”

Alex also revealed his thoughtsfor the festival market this year.

“We are well up on last year. Lesspeople seem to be travellingabroad and people are concernedabout the credit crunch and newgovernment. But this is great forthe UK and for festivals.

“We have been growing slowly fora number of years and word is nowgetting out. It has been tough get-ting here but now it is paying divi-dends.” Alex Trenchard

A SENSITIVE site created a series of chal-lenges for Mobile Promotions at a recentevent in Liverpool.

The company had the job of fitting aMercedes-Benz car into the AnglicanLiverpool Cathedral as part of an event sup-porting Everton Football Club’s end of seasonPlayers’ Awards.

As the club’s official car supplier, the team atMobile Promotions had the job of providingMercedes-Benz’s product awareness brandingas well as managing the logistics for cars bothinside and outside the cathedral.

Managing director Robin Carlisle explained:“Due to the event taking place in such a spec-tacular, beautiful building and yet also avibrant living church, it was essential that thecorrect and respectful approach was taken toensure that no part of the architecture wasdamaged.

“We calculated the ramp angles, car’s bodyskirting, and step positions, fully padding thesteps and inserted flooring underlay’s toensure that there was no chance to damageany part of the building or the marble flooringonce inside.”

The team also had to contend with a verytight time schedule – with the installation tak-ing place just hours before the event andneeding to be removed immediately after at12.30am.

Cathedral challenge

Over 13,000 fans extend-ed an evening of racingat Newbury by stayingfor a concert starringthree of the most popu-lar contestants from lastyear’s X Factor.The racecourse kickedoff its summer season ofParty in the Paddockconcerts with perform-ances from Stacey Solomon, OllyMurs and Danyl Johnson– the first of three livegigs taking place at thevenue over the summer.Next up to perform thereare Simply Red in Julyand Westlife in August.

Thousands at Great EscapeA RECORD breaking 16,000people descended onBrighton for the fifth GreatEscape Festival.

The festival included over300 acts playing at over 30venues in and aroundBrighton as well as paneldiscussions and talks fromsome of the biggest names

in the music industry.As well as scheduled

venue appearances, bandsmade impromptu appear-ances throughout the dayin Brighton – with The KingBlues taking things to anew level by playing showsin the sewer system underBrighton Pier.

Shoreditch Park venue for new festivalA NEW festival is to belaunched in London thissummer at Shoreditch Park.

The Apple Cart Festivalhas been launched by TomBaker and Marcus Weedon

– two of the partnersbehind London's Field Dayand the Underage Festival.

It will combine music,comedy, art, cinema, magicand spoken word.

29 27/5/10 11:06 Page 1

2 30 365 - SUPPLIER DIRECTORY

Audio VisualArcstream AVUnit 22 Nonsuch Industrial EstateKiln LaneEpsomSurreyKT17 1DHT: 01372 742 682M: 07813 825 215F: 01372 737 279E: neil.m@arcstreamav.comwww.arcstreamav.com

BarsEagle Event Bars27 Bridge StreetCarmarthenCarmarthenshireSA31 3JST: 01267 235031M: 07790 614401E: dyfrig@eaglehospitality.co.ukwww.eaglehospitality.co.uk

Backline & PA HireSensible Music Group90-96 Brewery RoadLondonN7 9NT T: 020 7700 9900 F: 020 7700 4802E: studio@sensible-music.co.ukwww.sensible-music.co.uk

CommunicationsWall to Wall CommunicationsUnilink House21 Lewis RoadSutton, SurreySM1 4BRT:020 8770 1007F:020 8770 9700E:hire@walltowallcomms.co.ukwww.walltowallcomms.co.uk

CrowdManagementA.P. Security (North) Ltd.33 Metro CentreDwight RoadWatfordHertsWD189SBT: 0870 412 2232E: johnphillips@apsecurity.co.uk www.apsecurity.co.uk

Event Security Solutions LimitedB1-B6 The Alison Business Centre40 Alison CrescentSheffieldS2 1AST: 0114 283 5948E: info@eventsecuritysolutions.co.ukwww.eventsecuritysolutions.co.uk

G4S EventsSutton Park House15 Carshalton RoadSuttonSurreySM1 4LDT: 0800 085 9899E: sales@uk.g4s.comwww.g4s.com/uk-events

Specialized Security4 Fairways Business Park Deer ParkLivingston EH54 8AF T: 01506 442255E: tom@specializedsecurity.co.ukwww.specializedsecurity.co.uk

EmergencyHeating & CoolingCarrier Rental SystemsWigan Road Leyland PrestonPR25 5XWT: 0800 026 4717E: info@CarrierRentalSystems.co.uk

Event BrandingPiggotts Branding43 London RoadStanford RiversOngarEssexCM5 9PJT: 01277 363262E: kelly.seymour@piggotts.co.ukwww.piggotts.co.uk

Event PowerBRM ProductionsUnit 12Canalside Industrial ParkKinoulton RoadCropwell BishopNottsNG12 3BET: 0115 989 9955M: 07860 285305F: 0115 989 9977E: power@brm-productions.co.uk

Health & SafetyEvent Safety12 Vale AvenueBuryBL9 9LWM: 07812 159 339T: 0161 763 7020E: kevin@event-safety.orgwww.event-safety.org

InsuranceServicesARC InternationalSt. Clare House30-33 MinoriesLondonEC3N 1PET: +44 (0) 207 977 7630F: +44 (0) 207 977 7631E: twaller@arc-int.co.uk

Event Insurance Services LimitedEvent House20A Headlands Business ParkRingwoodBH24 3PBT: 01425 470360E: info@events-insurance.co.ukwww.events-insurance.co.uk

Robertson Taylor33 Harbour Exchange SquareLondon E14 9GGT: 020 7510 1234E: enquiries@rtib.co.ukwww.Robertonson-taylor.com

MarqueesPiggotts Marquees43 London RoadStanford RiversOngarEssexCM5 9PJT: 01277 363262E: richard.treml@piggotts.co.ukwww.piggotts.co.uk

Marquee Stakesand AccessoriesAnsell Hand Tools72 Catley RoadDarnallSheffieldS9 5JFT: 0114 244 8098E: ansellhandtools@aol.comwww.ansellhandtools.co.uk

MedicalManagementSP Services (UK) LtdUnit D4, Hortonpark EstateHortonwood 7 Telford Shropshire TF1 7GXT: 01952 288 999F: 01952 606 112E: sales@spservices.co.ukwww.spservices.co.uk

Venture Event Medical ManagementCopperfield House47 Leeds RoadGawthorpeOssett West Yorkshire WF5 9QWT: 07988 388461E: enquiries@ventureemm.co.ukwww.ventureemm.co.uk

PortableKitchensPKL Group (UK) Ltd,Stella WayBishops CleeveCheltenhamGloucestershireGL52 7DQT: 01242 663000E: postbox@pkl.co.ukwww.pkl.co.uk

PromotionalStaffACG : Artimis Creative GroupHickory HousePrimsland CloseMonkspathSolihullB90 4YHT: 0121 703 3168M: 07977 252308E: info@artimis.co.ukwww.artimis.co.uk

Revolving StagesMovetech UK A division of BritishTurntable Co LtdEmblem StreetBoltonBL3 5BWT: 01204 537682E: rental@movetechuk.comwww.movetechuk.com/rental

Screen HireXL Video2 Eastman WayHemel HempsteadHertsHP27DUT: 01442 849400E: info@xlvideo.tvwww.xlvideo.com

StagingCentre Stage EventsUnit 108a Leyland Trading EstateIrthlingborough RoadWellingboroughT: 01234 783234E: info@centrestageevents.comwww.centrestageevents.com

Daytona Stage HireP.O. Box 43HuddersfieldHD8 9YUT: 01484 605555M: 07889 132580F: 01484 602806E: daytonastagehire@mac.comwww.daytonastagehire.com

Steeldeck Rentals LtdUnit 58T.Marchant Estate42-72 Verney RoadLondonSE16 3DHT: 020 7833 2031E: richard@steeldeck.co.ukwww.steeldeck.co.uk

The Outdoor Staging Company Ltd1 Langley DriveCastle Bromwich B35 7ADT: +44(0)7866 470 293E: info@outdoorstage.co.ukwww.outdoorstage.co.uk

The Stage Bus19 Prestwood RoadWeoley CastleBirminghamB29 5EBT: 0121 603 8367M: 07738 900 762 E info@thestagebus.comwww.thestagebus.com

TicketingPerformance Ticket Printers LtdThe SmithyBrownlow HeathCongletonCW12 4TJT: 01260 276164E: austin@ticketprinters.co.ukwww. ticketprinters.co.uk

Trade AssociationsNOEASusan TannerPO Box 4495WELLS.BA5 9AST: 01749 674 531E: secretary@NOEA.org.ukwww.noea.org.uk

VenuesFabric LondonLevel 2 Greenhill House Cowcross Street London EC1M 6BT: 020 7549 4844E: celine@fabriclondon.comwww.fabricevents.com

Water suppliesWater Direct LtdB-26 Earls Colne Business ParkEarls ColneColchesterEssexCO6 2NST: 0845 345 1725F: 01787 223354E: enquiries@water-direct.co.ukwww.water-direct.co.uk

30 28/5/10 14:16 Page 1

PORTABLE ROADWAY

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Email: info@eventmedicinecompany.co.ukwww.eventmedicinecompany.co.uk

VEHICLE HIRE

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31 Classi 27/5/10 11:08 Page 1

32 Derby 27/5/10 11:10 Page 1