MAILCHIMP

What is it and how can I use it?

MailChimp is an e-mail marketing service provider.

You use it to send and track email newsletters to specific groups of people.

It’s very easy to use and has a simple interface.

• Sell wares and track your revenues.• Create e-mail templates.• Manage and customise forums.• E-mail delivery.• Analytics.

• Mobile editor.

• Social sharing.

With MailChimp, you can:

The main page is called the dashboard.

This is where you can reach every main feature in MailChimp. It is essentially your homepage.

There are two main features in MailChimp:

CAMPAIGNS

LISTS

These are e-mails sent to subscribers in a list.

These are where you store your contacts (subscribers).

Create a “master list” and then use segments and groups to email selected people!

When you create a list, Mailchimp will automatically create a signup form.

It’s great for sending bulk emails to organisation members or other groups!

Click this button!

You can also use “templates”, which allow you to create an e-mail design and then use it for subsequent campaigns.

Another important feature is the “reports” function.

Here you can see how your campaigns have performed, who opened the e-mails and much more!

This would be a great way to create a marketing plan; you can see how certain e-mails are received and thus create statistics

and charts.

All you have to do now is sign up and create your first campaign!

Now just create a list, or even send to yourself, and get sending!

Good luck!