Mailchimp Introduction
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Transcript of Mailchimp Introduction
Introduction to Mailchimp
What is Mailchimp?Quote:
MailChimp helps you design email newsletters, share them on social networks, and track your results. It's like your own personal publishing platform.
What I Say:MailChimp is an email sending and marketing platform,That has an easy to use web interface,AND SPAM Control services help you stay white-listed.
Main Features Social Network Integration Templates A/B Split Testing Google Analytics Inbox Inspector Auto Responders Groups / Segments Automated Blast, Drip, and Nurture Campaigns
Blast Campaign Newsletter Upcoming specials/sales/events
Drip Campaign One email occasionally with a specific purpose
Nurture Campaign Develop a relationship or trust with recipients
Education How to best use your services How to use one of your products
Squeeze Pages
POTENTIAL USES
Who can use Mailchimp?
Starting UpCreate beautiful, professional campaigns for free. It's so easy, you can start sending today.
Growing BusinessLevel up with marketing automation, targeting and segmentation, A/B testing, and team collaboration features.
Pro MarketerMonitor and improve your performance with enterprise-level features like multivariate testing, comparative campaign reporting, and more.
Pricing Options Free Forever
0-2000 Subscribers / 12,000 Month
Unlimited sending plans 500 subscribers / $10 … more Up to 25,000 / $150
Pay as you go ($.0x per email)
High Volume Plans (up to $12k a month, 3.1 million sub)
Opt-in/Opt-out
Double Opt-in List This is what prevents your emails from being
marked as SPAM. Keeps you in compliance with the CAN SPAM Laws
https://www.fcc.gov/encyclopedia/can-spam
Lets send a message: 3 steps Create a template
These can be re-used, copied, modified later
Create a campaign Basically create your message Inserted into template
Send or Schedule Send immediately Schedule a specific time
a/b Testing
Resources
Mailchimp is a very popular tool so there are tons of resources available.
http://www.mailchimp.com/resources Videos PDFs Tutorials
http://www.youtube.com/mailchimp Step-by-step instructions
http://www.slideshare.com/mailchimp
As always, feel free to reach out to us if you have any
questions or would like any assistance with Mailchimp or
any other technology.
540.303.2410