Mailcamp: Simon Burgess, Sift Media (Public Technology)
10
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected] Engaging the public sector…
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Transcript of Mailcamp: Simon Burgess, Sift Media (Public Technology)
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Engaging the public sector…
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Who we are
What we do
How we do it
One of the largest B2B publishers in the UK.
Reaching over half a million professionals in accounting and finance, HR and training, customer management, small business and public sector.
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Who we are
What we do
How we do it
One of the largest B2B publishers in the UK.
Reaching over half a million professionals in accounting and finance, HR and training, customer management, small business and public sector.
Host the most engaged professional communities via our websites, emails, industry awards and events…
…providing advertisers with unique marketing opportunities.
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
A tried and tested engagement model.
Maximise advertising response with our experience, innovation and understanding of our communities.
Who we are
What we do
How we do it
Host the most engaged professional communities via our websites, emails, industry awards and events…
…providing advertisers with unique marketing opportunities.
One of the largest B2B publishers in the UK.
Reaching over half a million professionals in accounting and finance, HR and training, customer management, small business and public sector.
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Our communities
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Editorial content driven by the news agenda…
Government ICT strategy
Cloud computing
Digital inclusion
IT security
Local and national IT efficiencies
Shared Services/ PSNs
Editorial vision
… although key themes remain
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Standard weekly email bulletin – sent twice a week on Tuesdays and Fridays
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Special Gov ICT Strategy announcement email
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
• Increased membership by approx. 1,700 since Feb by locking down content
• 65% of all new members sign up to weekly email bulletins
• Currently delivering email to just over 8,000 members• Open rate average 21%
© 2011 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Questions?
@publictech @siburgess79 @jennyogden
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