Mail Metro Media's › wp-content › ... · to start Christmas shopping (1st Nov & 1st Dec)...
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BONFIRE NIGHT 5.11.18 R o a d t o C h r is t m a s Mail Metro Media's 32% of our audience claim to have bought something over Black Friday weekend B L A C K F R I D A Y 23.11.18 1.11.18 Most popular day to start Christmas shopping (1st Nov & 1st Dec) 3.11.18 Searches for ‘Christmas Markets’ start increasing 14.11.18 Peak in searches for ‘Christmas Menu’ 16.11.18 Adults start planning/research Black Friday a week before 18.11.18 Build up to Black Friday C Y B E R M O N D A Y Retail traffic peaked at 8pm-9pm. Amazon received more visits on Cyber Monday, than Black Friday 26.11.18 28.11.18 Searches for ‘Christmas decorations’ increase with adults spending on average £31.20 on decorations 29.11.18 32% bought gifts for Christmas in November 30.11.18 Peak in searches for ‘advent calendars’ 1.12.18 Over 1 in 4 of our adults say that “1st December” signals the start of Christmas Peak in searches for ‘gifts for him’ g if t s f o r h i m 4.12.18 20 days before Christmas adults start planning Christmas Dinner C H R I S T M A S D I N N E R 5.12.18 Peak in searches for ‘party dress’ P A R TY T I M E 6.12.18 7.12.18 Most popular day to have a work Christmas party is on Thursday/Friday, in the first two weeks of December Searches increases in ‘gifts for her’ g if t s f o r H E R 13.12.18 CHRISTMAS JUMPER DAY 14.11.18 15.12.18 Peak in searches for ‘hangover cure’ as Saturday 15th December is expected to be the biggest party day of the year 71% of adults will bring a bottle of alcohol to their hosts this Christmas G I F T S F O R H O S T S 17.12.18 19.12.18 Peak in searches for ‘recipe’ as Christmas hosting/dinners kicks into action Last minute stock up of FMCG goods with basket sizes peaking on Friday L A S T M IN U T E S H O P P E R S 21.12.18 24.12.18 CHRISTMAS EVE 88% of adults have Christmas Eve off 7.68 million Brits go shopping on Christmas Eve CHRISTMAS DAY 25.12.18 96% of Mail females agree that “Seeing loved ones open my presents makes me happy” 1 in 4 adults claim to have purchased something on Boxing Day B O X I N G D A Y 26.12.18 27.12.18 Peak in searches for ‘leftover turkey/ Christmas dinner’ 30.12.18 Searches around ‘diet and healthy’ start increasing
Transcript of Mail Metro Media's › wp-content › ... · to start Christmas shopping (1st Nov & 1st Dec)...
BONFIRENIGHT
5.11.18
Road to Christmas
Mail Metro Media's
32% of our audience
claim to have bought
something over Black
Friday weekend
BLACK FRIDAY23.11.18
1.11.18Most popular day to start Christmas
shopping (1st Nov & 1st Dec)
3.11.18
Searches for ‘Christmas Markets’
start increasing
14.11.18
Peak in searches for ‘Christmas
Menu’
16.11.18Adults start
planning/research Black Friday a week before
18.11.18Build up to
Black Friday
CYBER MONDAYRetail traffic peaked at 8pm-9pm. Amazon
received more visits on Cyber Monday, than Black Friday
26.11.18
28.11.18Searches for ‘Christmas
decorations’ increase with adults spending on average £31.20 on
decorations 29.11.1832% bought
gifts for Christmas in November
30.11.18Peak in
searches for ‘advent
calendars’
1.12.18Over 1 in 4 of our adults say
that “1st December”
signals the start of Christmas
Peak in searches for ‘gifts for him’
gifts for him4.12.18
20 days before
Christmas adults start
planning Christmas
Dinner
CHRISTMAS DINNER5.12.18
Peak in searches for ‘party
dress’
PARTY TIME6.12.18
7.12.18Most popular day to have a work Christmas
party is on Thursday/Friday, in the first two
weeks of December
Searches increases in ‘gifts for
her’
gifts for HER13.12.18
CHRISTMAS JUMPER DAY
14.11.18
15.12.18Peak in searches for ‘hangover cure’ as
Saturday 15th December is
expected to be the biggest party day
of the year
71% of adults will bring a bottle of alcohol to
their hosts this Christmas
GIFTS FOR HOSTS17.12.18
19.12.18Peak in searches for
‘recipe’ as Christmas
hosting/dinners kicks into action
Last minute stock up of
FMCG goods with basket
sizes peaking on Friday
LAST MINUTE SHOPPERS21.12.18
24.12.18CHRISTMAS
EVE88% of adults have Christmas Eve off
7.68 million Brits go shopping on Christmas Eve
CHRISTMAS DAY
25.12.18
96% of Mail females agree that “Seeing loved ones open my presents
makes me happy”
1 in 4 adults claim to have
purchased something on Boxing Day
BOXING DAY26.12.18
27.12.18Peak in searches
for ‘leftover turkey/
Christmas dinner’
30.12.18Searches around
‘diet and healthy’ start
increasing
