8/9/2019 Mahindra Rodeo wins the Gulf Monsoon Scooter Rally in its first year of participation

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Mumbai, June 14, 2010: Mahindra Two Wheelers, a part of the US $7.1 billion MahindraGroup, recently won the Gulf Monsoon Scooter Rally in the very first year of its participation. This is thefirst time that Mahindra participated in an event of such magnitude. National champion, Shamim Khan,participated with a Mahindra Rodeo which is known for its durability and power.Speaking on the occasion, Mr. Anoop Mathur, Sector President and Member of the Group

Executive Board, Mahindra & Mahindra Ltd. said, We are extremely proud to see Shamim win theGulf Monsoon Scooter Rally, an event Mahindra 2 Wheelers has participated in for the very first time.With this victory, the Rodeo has proved itself on the tough dirt track, a clear validation of the fact that itis one of the most powerful scooters in its class.National Champion, Shamim Khan started his career in the year 2000. He is originally from Nashik andhas been dominating local Maharashtra rallies for almost five years now. I am delighted to be given thisopportunity by Mahindra to participate in the Gulf Monsoon Scooter Rally. Scooters for me are not just ameans of transportation but a medium by which I can express my youthful yearning for freedom andidentity. Mahindra 2 Wheelers has provided me with a great platform to display my skills on a rain fed dirttrack, The Mahindra Rodeo, true to its description is indeed a Power Scooter and has complemented myriding skills very well, he said.The Monsoon Scooter Rally is a popular event organised by Sportscraft for the 21ststraight year. The rallyhas gained enormous popularity over the years and attracts participants from Mumbai and neighbouringcities like Pune, Nashik and Kolhapur. This years edition attracted 35 entries.

About the Mahindra GroupMahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadershipposition in utility vehicles, tractors and information technology, with a significant and growing presence infinancial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today isan embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-rangeplayer with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (nowcalled Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global businessand information technology services company, Satyam Computer Services. The company is now knownas Mahindra Satyam.Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its firstSustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.For further enquiries, please contact:Ms. Roma Balwani

Senior Vice President & Head Corporate CommunicationsMahindra & Mahindra Ltd

8/9/2019 Mahindra Rodeo wins the Gulf Monsoon Scooter Rally in its first year of participation

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Phone: (+91-22) 24975176

Fax: (+91-22) 2490 0830

Email: balwani.roma@mahindra.com