Mahindra Cars ppt
13
Transcript of Mahindra Cars ppt
MAHINDRA & MAHINDRA VS HUNDAIMOTORS
INTRODUCTION
MAHINDRA & MAHINDRA GROUP
• FOUNDED-1945
• MD- ANAND MAHINDRA
• REVENUE- ₹ 11297.2 CRORE
• EMPLOYEES-34,612
• FOUNDED-1967
• CEO- CHUNG MONG KOO
• REVENUE-US$ 86 BILLION
• EMPLOYEES-63,099
HUNDAI MOTORS
INTRODUCTIONMAHINDRA & MAHINDRA GROUP
• PARENT COMPANY-MAHINDRA
• CATEGORY-SEDANS, HATCHBACKS, SUV’S
• SECTOR-AUTOMOBILES
• TAGLINE-RISE
• USP- MAHINDRA SUV’S HAVE A STRONGHOLD IN
THE INDIAN COMMERCIAL TAXI MARKET WHICH
HAVE GOOD PERFORMANCE ON TOUGH TERRAINS
HUNDAI MOTORS
• PARENT COMPANY-HYUNDAI MOTOR COMPANY
• CATEGORY - SEDANS, HATCHBACKS, SUV’S
• SECTOR- AUTOMOBILES
• TAGLINE - NEW THINKING NEW POSSIBILITIES
• USP - HYUNDAI OPERATES THE WORLD'S
LARGEST INTEGRATED AUTOMOBILE
MANUFACTURING FACILITY IN S KOREA, WHICH
IS CAPABLE OF PRODUCING 1.6 MILLION UNITS
ANNUALLY
PRODUCT PORTFOLIOMAHINDRA & MAHINDRA GROUP
1. MAHINDRA BOLERO
2 MAHINDRA RENAULT LOGAN
3. MAHINDRA SCORPIO
4. MAHINDRA VERITO
5. MAHINDRA XYLO
6.MAHINDRA XUV500
HUNDAI MOTORS
1. HYUNDAI ACCENT
2. HYUNDAI GETZ
3. HYUNDAI I10
4. HYUNDAI I20
5. HYUNDAI SANTA FE
6. HYUNDAI SANTRO XING
7. HYUNDAI SONATA EMBERA
8. HYUNDAI TUCSON
9. HYUNDAI VERNA
STP MAHINDRA & MAHINDRA GROUP
SEGMENT
COMPLETE AUTOMOBILE SEGMENT
INCLUDING SEDANS & SUV’S
TARGET GROUP
YOUNG EXECUTIVES FROM THE
UPPER-MIDDLE INCOME BRACKET
POSITIONING
A BRAND WHICH PROMOTES NEW
THINKING, ACCEPTS NO LIMITS AND
DRIVES POSITIVE CHANGE
HUNDAI MOTORS
SEGMENT COMPLETE AUTOMOBILE SEGMENT
INCLUDING HATCHBACKS, SEDANS &
SUV’S
TARGET GROUP YOUNG EXECUTIVES FROM
THE UPPER-MIDDLE INCOME
BRACKET
POSITIONING HYUNDAI GIVES LUXURY CARS AT
AFFORDABLE PRICES WHICH IS A
GLOBALLY RECOGNIZED AND
ACCEPTED BRAND
SWOT ANALYSIS-STRENGTHS
MAHINDRA & MAHINDRA GROUP
1. MAHINDRA HAS BEEN ONE OF THE STRONGEST BRANDS IN THE
INDIAN AUTOMOBILE MARKET
2. MAHINDRA GROUP GIVE EMPLOYMENT TO OVER 110,000
EMPLOYEES
3. EXCELLENT BRANDING AND ADVERTISING, AND LOW AFTER
SALES SERVICE COST
4. STURDY SUV’S GOOD FOR INDIAN ROADS AND OFF-ROAD
TERRAIN
HUNDAI MOTORS
1. THE COMPANY EMPLOYS ABOUT 75,000 PERSONS AROUND
THE WORLD.
2. HYUNDAI VEHICLES ARE SOLD IN 193 COUNTRIES THROUGH
SOME 6,000 DEALERSHIPS AND SHOWROOMS WORLDWIDE
3. HYUNDAI SELLS OVER 1.5 MILLION VEHICLES PER YEAR
4. HYUNDAI MOTOR COMPANY HAS OVER 75,000 EMPLOYEES
GLOBALLY
SWOT ANALYSIS-WEAKNESS
MAHINDRA & MAHINDRA GROUP
1. MAHINDRA’S PARTNERSHIP WITH RENAULT DID
NOT LIVE UP TO INTERNATIONAL QUALITY
STANDARDS THROUGH THEIR BRAND LOGAN
HUNDAI MOTORS
1.HYUNDAI LACKS CARS FOR THE ULTRA-PREMIUM
SEGMENT
SWOT ANALYSIS-OPPORTUNITIES
MAHINDRA & MAHINDRA GROUP
1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT
CARS FOR THE FUTURE
2.TAPPING EMERGING MARKETS ACROSS THE WORLD
AND BUILDING A GLOBAL BRAND
3.FAST GROWING AUTOMOBILE MARKET
4.GROWING IN THE MARKET THROUGH ELECTRIC CAR
REVA (CONTROLLING STAKE) AND ENTRY INTO TWO-
WHEELER SEGMENTS
HUNDAI MOTORS
1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT
CARS FOR THE FUTURE
2.TAPPING EMERGING MARKETS ACROSS THE
WORLD AND BUILDING A GLOBAL BRAND
3.FAST GROWING AUTOMOBILE MARKET
SWOT ANALYSIS-THREATS
MAHINDRA & MAHINDRA GROUP
1. GOVERNMENT POLICIES FOR THE AUTOMOBILE
SECTOR ACROSS THE WORLD
2. EVER INCREASING FUEL PRICES
3. INTENSE COMPETITION FROM GLOBAL
AUTOMOBILE BRANDS
4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE
BUSES, METRO TRAINS ETC
HUNDAI MOTORS
1. GOVERNMENT POLICIES FOR THE AUTOMOBILE
SECTOR ACROSS THE WORLD
2. EVER INCREASING FUEL PRICES
3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE
BRANDS
4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE
BUSES, METRO TRAINS ETC
COMPETITORSMAHINDRA & MAHINDRA GROUP
1.HONDA
2.TOYOTA
3.NISSAN
4.HYUNDAI
5.FIAT
6.MITSUBISHI
HUNDAI MOTORS
1.HONDA
2.TOYOTA
3.NISSAN
4.CHEVROLET
5.FIAT
6.MITSUBISHI
7.MARUTI UDYOG
8.TATA MOTORS
9. SKODA
10. TOYOTA
11. VOLKSWAGEN
12. FORD
7.MARUTI UDYOG
8.TATA MOTORS
9. SKODA
10. TOYOTA
11. VOLKSWAGEN
12. FORD
PRESENT SCENARIO(2013)
MAHINDRA & MAHINDRA GROUP
• MAHINDRA'S AUTO SECTOR REGISTERS 24%
GROWTH DURING Q1 OF FY 2012-13 .
• M&M'S DOMESTIC SALES GREW BY 4.5 PER CENT
TO 42,408 UNITS LAST MONTH AS AGAINST
40,574 UNITS A YEAR EARLIER
HUNDAI MOTORS
• HYUNDAI CUMULATIVE SALES UP BY 8.7%
• HYUNDAI MOTOR CLOCKS RISE IN DOMESTIC
MARKET SHARE BY 2.3 PER CENT TO 23 PER CENT
