7/22/2019 Mahindra AFS -Automotive - Future of Mobility

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MAHINDRA AUTOMOTIVE & FARM SECTORS:AUTOMOTIVE BUSINESS - THE FUTURE OF MOBILITY CASELET

BUSINESS BACKGROUND

Mahindra Automotive & Farm Equipment Sectors (AFS) comprise businesses ranging fromAutomotive (including Cars, UVs, Trucks and Buses), Agri-business (including Seeds andApplitrac equipments), Construction Equipment, Powerol (Engines & Gensets) to Tractors. Thiscaselet pertains to the Automotive Business of Mahindra AFS, and is one of the two optionalcaselets that may be chosen for this business.

Founded in 1945 with commencement of discussions to manufacture of Willys Jeep, theAutomotive business has grown to be among the oldest and the largest business of MahindraGroup, contributing to 54% of the Groups revenue. Mahindras Automotive Business spansAlpha range of 3-Wheelers, Gio, Bolero Maxxi Truck and Maxximo range of Small CommercialVehicles, Verito, Vibe, e2O, Actyon and Chairman range of Cars; Thar, Bolero, Scorpio, Xylo,

Quanto, XUV 500, Korando, Kyron, Rodius and Rexton range of Utility Vehicles, and MahindraTrucks & Buses (including Ssangyongs products that may not have been launched in India yet).The Automotive business R&D efforts are concentrated at Mahindra Research Valley inChennai, with Manufacturing facilities across 9 plants worldwide. In 2011, Mahindra acquiredSsangyong Motors of Korea and Reva Electric Car Company, surging ahead towards their BigHairy, Audacious Goal of being among the Top 10 Globally renowned Automotive companies.Mahindra vehicles now ply both the paved and unpaved roads of Australia, Europe, LatinAmerica, Malaysia, South Korea, and South Africa.

THE FUTURE OF MOBILITY

The concept of mobility is in the middle of significant change, driven by environmental concerns,oil economics, changing consumer needs, advance in new technologies and better integrationof disciplines in developing mobility solutions. The recent increases in fuel costs has renewedIndias interest in newer, superior mobility solutions. The Future of Mobility is a complex andevolving topic of interest worldwide.

Mahindra has gone public with their vision to play a dominant role in the future of mobility. In2011, Mahindra Group acquired Reva Electric Car Company, and Mahindra Reva ElectricVehicles was formed. In 2013, Mahindra Reva launched the e2O, an electric automatic car thatruns on clean energy. e2O is a truly smart car which can be charged on solar power, controlledthrough a Smart phone and has an intelligent energy management system with 10 onboardcomputers. The Launch of e2O is but a first step towards the future of mobility. What should be

Mahindra Automotives approach to the future of mobility? How will people move in thefuture, and what is changing the way people move? What should Mahindra do to createthe complete ecosystem for going from Point A to Point B? Which parts of thisecosystem should Mahindra play directly, which parts should they play through partners,and which parts should they do not play at all? What are the models of mobility invarious parts of the world? Which of those are successful and which are not? Which ofthose models are relevant for India? What are the roadblocks today? How can Mahindraredefine the future of mobility?

Based on research and analytical work, coupled with envisioning the future, evolve acomprehensive strategy for Mahindra to be a dominant force in the future of mobility.

Mahindra War Room 2013 Automotive - Future of Mobility Caselet

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