8/9/2019 Mahindra 2 Wheelers Records Sales of 70,000 Units in F10

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Mahindra 2 Wheelers records sales of 70,000 units in F10

Exceeds Plans

Mumbai, April 8, 2010: Mahindra 2 Wheelers, the two wheeler arm of the Mahindra Group, todayannounced that it has recorded sales of 70,000 units in F10 and has exceeded its target of achieving arate to reach the 1,00,000 mark pa.Monthly sales in March 2010 stood at 12,753 units, taking all three Power Scooter brands into account

the Mahindra Duro, the Mahindra Rodeo and the Mahindra Flyte. The company has witnessed a steadygrowth of sales in the past year. The average monthly sales for Quarter 4, F10 (Jan Mar 2010) havebeen in excess of 10,000 units.Speaking on the occasion, Mr. Anoop Mathur, President Mahindra 2 Wheelers & Member ofthe Group Executive Board, Mahindra & Mahindra Ltd.said, The fact that we have achieved thistarget within seven months of entering the market is a matter of great pride for us. We have comfortablyexceeded our target to achieve a rate for a volume of 1,00,000 units well ahead of time. The promise hasbeen delivered. There has been an overwhelming response to our Power Scooter portfolio both fromcities as well as small towns with customers appreciating the contemporary style and attractive features

of all three brands. We now have a national network of 350 dealers which is testimony to our strongcustomer base.Mahindra 2 Wheelers also boasts of a state-of-the-art manufacturing facility at Pithampur, near Indore.

he plants products and processes are ISO 9001 certified from DNV. The company also has an R&D unit

located at Chinchwad, Pune which is fully equipped with necessary design and development facilities. TheItaly-based design house, Engines Engineering which was acquired by Mahindra in 2008, also adds to the

companys design proficiency.Within the overall two-wheeler strategy, scooters form M&M's entry point into the Indian market and will

be an important part of the company's overall two-wheeler product portfolio. There are several macroenvironmental trends which make the scooter market especially attractive to Mahindra. These include ayounger, more affluent customer base with a significant number of empowered women and increasedscooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand,given the company's significant presence and brand equity in these markets.Development competencies provided by Taiwans Sanyang Industry Company Limited (SYM), coupled

with M&Ms R&D strengths will help the company assume a significant position in the rapidl y growingIndian and global two-wheeler market.he company will focus on building a global R&D network and draw upon the best available global

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competency pool, while retaining the flexibility to cater to specific consumer requirements in all

segments. As the newest entrant in the industry, Mahindra 2 Wheelers has the advantage of changingthe dynamics of the game through innovation and consumer insight led marketing strategy.Mahindra 2 wheelers range of innovative Power Scootershe perfect choice for the young urban male, the MahindraRodeo is a high performance, feature-

packed scooter with a distinctly macho demeanour. A robust 125 cc engine offers 8.0 bhp of power,

making it one of the most powerful vehicles in its class. Excellent pick up and smooth accelerationensures agility even in dense traffic and low maintenance costs. The MahindraRodeooffers the ultimatein comfort, convenience and safety.With its stylish good looks and powerful 125 cc engine, the MahindraDuronot only caters to the

transportation needs of the entire family but is also the best value for money product in its category as itprovides the customer with the highest value per unit of engine cc.In 2009, Mahindra kick-started its two-wheeler foray with the introduction of the MahindraFlyteas its

first product offering across India. With its innovative features backed with power-packed performanceand contemporary styling, the Flyte is an ideal product offering for its target audience - the modern dayIndian woman.

About the Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadershipposition in utility vehicles, tractors and information technology, with a significant and growing presence infinancial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today isan embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has made an entryin the two-wheeler segment, which will see the company emerge as a full-range player with a presence inalmost every segment of the automobile industry. The Mahindra Group expanded its IT portfolio whenech Mahindra acquired the leading global business and information technology services company,

Satyam Computer Services. The company is now known as Mahindra Satyam. Mahindra's FarmEquipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwideto be bestowed this honour. It also holds the distinction of being the only tractorcompany worldwide towin the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indiancompanies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its firstSustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008-09.

For any media related enquiries, please contact:

Ms. Roma BalwaniSr. VP & Head - Corporate CommunicationsMahindra & Mahindra Ltd.Fax: (+91-22) 2490 0830

Email: balwani.roma@mahindra.com