Mahei 2014 - English
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Transcript of Mahei 2014 - English
• Augmented Reality is one of the most intriguing innovations of our time. It is a technology that combines elements of the real world captured by a camera with multimedia elements such as text, video, images or 3D animations and models.
• Augmented Reality is by fact a very helpful and incredibly usable tool for overlaying artificial information about the surrounding real world in real time. It could be useful in our everyday routine, in education, science, marketing, etc..
What is Augmented Reality?
What is Mahei?
Mahei is the Spanish leader in augmented reality solutions for education and children's entertainment. The products we design and develop are distributed worldwide.
The secret? We have a proprietary and patented augmented reality technology that allows us to maximize the user experience on any mobile device.
We are revolutionizing toy industry with Imaginarium.
i-Wow Atlas World 3.0
Movement
i-Wow civilizations egypt
Last year we had 300 K+ downloads
iSkull AR 130000 downloads
Client: University of Navarre
Lolcards: 200000 downloads
Client: Riot Games
Close people
Collaborative spirit: with clients, their agencies, etc ..
Benefits of AR: Accelerates learning
• According to several scientific studies, augmented reality improves information processing in children.
• It's a very spectacular technology, which spreads quickly in new campaigns, with a huge viral effect
• Augmented reality campaigns achieve very high conversion rates(around 70%) and dwell times (25 minutes), compared with more traditional marketing channels
• In Spain We have some successful cases.
Invizimals (Sony) 1.000.0000 downloads Animals (Panini) 200.0000 downloads Lol Cards(Mahei) 200.0000 downloads
Benefits of AR:Virality
• Customers want to interact and communicate with your brand and products, let them do it!
Benefits of AR:Brand experience
Benefits of AR:Statistics
• We can record number of times user focuses the marker, time spent with the product, etc ..
Mahei TechnologyMahei technology is the best in compatibility, customization, graphic quality and detection.
Try it!
Mahei Technology: Graphic quality
Our innovative lighting technologies and shaders allow render 3D lowpoly models that look like highpoly models.
3d model with 400 verts render with Mahei Technology
3D model with 1000 verts render with Mahei technology
Our limit? Your imagination
With this patented technology, we can do all sorts of combinations with videos, 3D, particle systems and Pictures. Adding to this our object detection technologies, we create unique experiences.
Mahei Technology: Customization
In Spain Android has a market share of 90%. The truth is that other technologies like Unity does not guarantee the user experience at 50% of Android devices, greatly limiting the scope of the campaigns.
Given that 80% of the Spanish population has a smartphone if you do the math: 50% 90% 80% 45,000,000 = 16.2 M people in Spain who can not enjoy the full power of your campaign using other technologies.
Mahei Technology: Compatibility
All Mahei technology works on the OpenGL graphic standard, just above the hardware. This way we do not lose performance with intermediate software layers and can reach the maximum number of terminals. Our only limit is the hardware!
As you can see in the chart, the app Lol cards have 99435 users who do not use majority brands phones or tablets.
Mahei Technology: Compatibility
-Our algorithms work with all types of cameras-We detect all types of objects: spheres, boxes, pages, tins, bottles, etc . .-¡We don’t use AR markers!
Mahei Technology: Product detection
-We can detect products at a great distance
Mahei Technology: Product detection
and all of this reflects in user reviews... ! The only complaints are that They want more!
Why Mahei?
• Spanish leader in Augmented reality for education and children's entertainment.
• Hundreds of thousands of downloads in this sector in the last two years.
• Leader technology in customization, graphic quality, compatibility and detection.