MAHARASHTRA TIMES - INMA: Sharing Ideas, Inspiring … · Pune World Heritage Day – Tour ......

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MAHARASHTRA TIMES Brainsnacks: Case Study - Market Expansion INMA - 7 th South Asia Conference Print: Thriving in the Age of Digital Delhi : 22-23 August 2013 1 Ranjeet Kate Director: The Times Group

Transcript of MAHARASHTRA TIMES - INMA: Sharing Ideas, Inspiring … · Pune World Heritage Day – Tour ......

MAHARASHTRA TIMESBrainsnacks: Case Study - Market Expansion

INMA - 7th South Asia ConferencePrint: Thriving in the Age of Digital

Delhi : 22-23 August 20131

Ranjeet KateDirector: The Times Group

MT on the Map of Maharashtra

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Premium MT: Tapping the Affluent Audiencesin Top 7 Cities of Maharashtra

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Vibrant MT: Connecting Youth and Professionals in Top 7 Cities of Maharashtra

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MARKETING WITH A DIFFERENCE

TOP 7 CITIES FOCUS OF MT

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Pune: Women’s Bike Rally … Y Shud Boyz hv all d Fun

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Readers contribute 2.8 Cr to charity

MT Helpline

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Pune World Heritage Day – Tour Inaugurated by Marathi actress ‘Mrinal Kulkarni’

It may be noted that No other media house has done this activity so far. It has helped Reader Connect/ brand visibility/ credibility among our readers

Pune: Heritage Walk … Connecting with the Roots

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Pune: Wedding Times Mag … Jazz it up!

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Mumbai: Youth Fests, Cultural Fests …All Celebrated with Equal Zest

Fragrant Issues: Tradition Rendered Modern

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Nashik Rising: Marketing a City

Coffee Table Book

Event in a 5 Star Hotel

Telecast on (ABP Majha) Marathi News Channel

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Kolhapur Rising: Marketing a City

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Mumbai, Nashik Innovation:French Window Jacket

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Nagpur: Capturing Essence of the City

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Readers Lovin’ It

Data Source: IRSCity Readership (‘000)

MT Jalgaon: Rising Already

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