Red-shouldered Hawk Productivity, Landscape Analysis, and ...
Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014
-
Upload
dr-mel-thomson -
Category
Social Media
-
view
172 -
download
0
description
Transcript of Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014
![Page 1: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/1.jpg)
CRICOS Provider Code: 00113B
CROWD FUNDING RESEARCH: MAGGOTS HIP ‘N’ SHOULDERED.
Dr Melanie Thomson – Deakin Medical [email protected]
@Dr_Mel_Thomson (Twitter)www.facebook.com/drmel.thomson
![Page 2: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/2.jpg)
CRICOS Provider Code: 00113B
Evolution of an Online Academic: NetPrax Project Feb 2013
![Page 3: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/3.jpg)
CRICOS Provider Code: 00113B
Deakin Faculty of Health: NetPrax project
Joyce Seitzinger@catspyjamasnz on Twitter
Colin Warren@colwar on Twitter
![Page 4: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/4.jpg)
CRICOS Provider Code: 00113B
NetPrax project: ARRRRGGGHH!!!
![Page 5: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/5.jpg)
CRICOS Provider Code: 00113B
NetPrax project: Learn to Filter
![Page 6: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/6.jpg)
CRICOS Provider Code: 00113B
There’s an App for that!
![Page 7: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/7.jpg)
CRICOS Provider Code: 00113B
NetPrax for Teaching: Digital Literacy
• Facebook Page• Twitter Hash tag
(#UnitCode)
![Page 8: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/8.jpg)
CRICOS Provider Code: 00113B
Evolution of a Crowd Funding University: ‘Research my World’ Deakin-Poziblepartnership April 2013
![Page 9: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/9.jpg)
CRICOS Provider Code: 00113B
Crowd Funding for Research
Prof Deb Verhoeven
Chair in Media and CommunicationFaculty of Arts & EducationSchool of Communication & Creative Arts
[email protected]@bestqualitycrab on Twitter
![Page 10: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/10.jpg)
CRICOS Provider Code: 00113B
• Deakin-Pozible.com partnership
• Pozible founder Rick Chen, me & Dr Michelle Harvey
Crowd Funding for Research
![Page 11: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/11.jpg)
CRICOS Provider Code: 00113B
Evolution of a Crowd Funding Academic: ‘Mighty Maggots’ Campaign April 2013
![Page 12: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/12.jpg)
CRICOS Provider Code: 00113B
Maggots…can we make them glamorous?
![Page 13: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/13.jpg)
CRICOS Provider Code: 00113B
Mighty Maggots Campaign video 1
Melanie Thomson and Michelle Harvey
https://www.youtube.com/watch?v=sRGnbWlJdLM
![Page 14: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/14.jpg)
CRICOS Provider Code: 00113B
Pozible-ly, an exercise in marketing
Second Maggot Video: Maggot Art
https://www.youtube.com/watch?v=H1WJZiflxi8
![Page 15: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/15.jpg)
CRICOS Provider Code: 00113B
Getting $10K for Maggots? It’s !
• 45 days to convince people to give us $$
• No existing ‘audience’• Target Market not as
tech savvy• Ran ‘physical’
outreach campaign as well as online
• Apps used: Twitter, Facebook, LinkedIn and Storify
• Diverse Donors
![Page 16: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/16.jpg)
CRICOS Provider Code: 00113B
Pozible-ly, rewarding for donors?
Rewards turned out to be an important part of the process
Best rewards are priceless and worthless!
![Page 17: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/17.jpg)
CRICOS Provider Code: 00113B
Mighty Maggots on Social media
• Facebook Page – Friday Arvo Maggot Racing
• Twitter ‘parody’ accounts
![Page 18: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/18.jpg)
CRICOS Provider Code: 00113B
Twitter Parody Accounts: Panto Villians!
• Used Storify to ‘record’ Twitter arguments b/w the protagonists
![Page 19: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/19.jpg)
CRICOS Provider Code: 00113B
A real life Crowd : Community Engagement
Cons: Can get hostility from punters
![Page 20: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/20.jpg)
CRICOS Provider Code: 00113B
A real life Crowd : Community Engagement
![Page 21: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/21.jpg)
CRICOS Provider Code: 00113B
![Page 22: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/22.jpg)
CRICOS Provider Code: 00113B
‘Mighty Maggots’ Campaign
![Page 23: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/23.jpg)
CRICOS Provider Code: 00113B
Crowd Funding for Community Engagement
• ‘Research my World’ Pozible Campaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
![Page 24: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/24.jpg)
CRICOS Provider Code: 00113B
Crowd Funding Tips for University Admin
• Requires support from the highest level (VC/DVCR)• Requires support of financial officers in Research Office
and at local Departmental level• Consideration for admin burden of tax receipts ->
Philanthropy office?
• Practicalities: • WHICH PLATFORM? External or Internal?• Official You Tube account• Pay Pal account needed• Multi Media/Comms support?• ‘Coalition of the willing’ team of Social Media Mentors
![Page 25: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/25.jpg)
CRICOS Provider Code: 00113B
Evolution of a Crowd Funding Track record: ‘Hips 4 Hipsters’ April 2014
![Page 26: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/26.jpg)
CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’ - Bought Pro Help
Logo: Cat Donaldson, Faster Pussycat Productions @catherineLdAnimation: James Hutson, Bridge8 @jameshutson
Professional Animation by James Hutson of Bridge8
https://www.youtube.com/watch?v=o-OD2gB0Ewg
![Page 27: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/27.jpg)
CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’-Secondary Video (free!)
Mel Thomson – ‘Face of Campaign’ video
https://www.youtube.com/watch?v=ebg8i3AJyoI
![Page 28: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/28.jpg)
CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’ Twitter only strategy
• One week on @realscientist rotation account to amplify signal
• Important relationship with science ‘supertweeter’ @upulie -> @colvinius
• Interviewed by @carolduncan on ABC radio• ‘Herd Mentality’ Podcast @adamreakes
• Most donors came from these interactions
![Page 29: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/29.jpg)
CRICOS Provider Code: 00113B
![Page 30: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/30.jpg)
CRICOS Provider Code: 00113B
Crowd Funding: Not for the faint of heart!
Cost • Pricey on Time!! (10-20 hrs on top of Academic job!)• $$ return per hour….less than minimum wage• Seen as ‘zany’ = non credible by science establishment??*Benefit• Raised profile in local and national communities• ‘Ripple Effect’ still in action…several further donations• Obtain network of random ‘cheerleaders’
for your science
![Page 31: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/31.jpg)
CRICOS Provider Code: 00113B
‘Ripple Effect’ of community engagement
• Approx $5,000 extra donations (so far!)
• Plus $37,000 Grants
![Page 32: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/32.jpg)
CRICOS Provider Code: 00113B
Crowd Funding for you? The Overworked academic?
• First steps: If you are not on social media professionally…Mak account today!
• Big Three are Twitter, Facebook and LinkedIn• Use ‘down time’ while travelling to post stories of interest• Crowd funding is good for raising profile and gaining seed
funds and kudos, but labour intensive & sometimes stressful• Do you have an research idea you can ‘sell’? • Are you comfortable with the ‘hard sell’?• Make sure you do ‘Real Life’ engagement too!
![Page 33: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/33.jpg)
CRICOS Provider Code: 00113B
Social Media for Research Community
![Page 34: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/34.jpg)
CRICOS Provider Code: 00113B
Social Media for Research Community
• @realscientists• #onsci• #emcr or #emcrforum• #microtwjc• #phdchat• #womeninSTEM
![Page 35: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/35.jpg)
CRICOS Provider Code: 00113B
http://www.slideshare.net/debver/crowdfunding-university-research
http://www.slideshare.net/debver/report-evauatinresearch-myworld
http://www.slideshare.net/debver/checklists-crowdfunding-research
http://www.pozible.com/research
My Blog: www.drmelthomson.wordpress.com
1st Campaign www.pozible.com/mightymaggots
2nd Campaign www.pozible.com/hips4hipsters
‘Research my World’ Crowd Funding Links
![Page 36: Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014](https://reader033.fdocuments.us/reader033/viewer/2022051818/549a4689ac7959222e8b5b39/html5/thumbnails/36.jpg)
CRICOS Provider Code: 00113B
ACKNOWLEDGEMENTS
SPONSORS: 129 + 180 individuals @pozible.com +
Jane den HollanderLee AstheimerDeb VerhoevenMichelle HarveyJoyce SeitzingerColin WarrenStuart PalmerRebecca PlantRyan RaybouldWarwick Hadfield
PozibleRick ChenMatt Benetti
Gillian TurnerCatherine DonaldsonJames HutsonKim FoaleMichelle Banks