Maggi Brand Marketing
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Transcript of Maggi Brand Marketing
![Page 1: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/1.jpg)
Background&Features
Presented byMusarrat Mahmud PreemaID : 13-01-07-007
![Page 2: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/2.jpg)
Background
Started in Switzerland in 1885.Started commercially in Bangladesh in 1994. Julius Maggi
![Page 3: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/3.jpg)
FeaturesExciting
authentic flavors
Microwaveable
Product Availability
Strong Brand Relationship
High Nutrition Value
![Page 4: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/4.jpg)
Brand Mantra&Bull’s Eye
Presented byB.M Razin Hasnat ID : 13-01-07-031
![Page 5: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/5.jpg)
Brand Mantra
![Page 6: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/6.jpg)
Bulls Eye
![Page 7: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/7.jpg)
SWOT Analysis &Marketing Mix
Presented byTanvir AhmedID : 13-01-07-040
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SWOT analysisStrength Weaknes
s
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SWOT analysisOpportuni
ty Threat
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Marketing Mix
![Page 11: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/11.jpg)
Marketing Strategy&Promotional Activities
Presented byAhanaf Tahmid RahiID : 13-01-07-025
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Marketing Strategy
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Promotional Activities
![Page 14: Maggi Brand Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061604/589975071a28ab49478b7385/html5/thumbnails/14.jpg)
Promotional Activities“Batting problem !English problem !But nutrition ???No problem’’
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CSR&The BIG IDEA
Presented byTouhidur Rahman RaadID : 13-01-07-021
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CSRCorporate Social Responsibility
Founding Schools in under developed areas
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CSRProviding Scholarships
Corporate Social Responsibility
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The BIG IDEA