Magento vs CS-CartGeorge PhanFounder & CEO at gurutheme.com

Content

● Market research● Business Model● 3rd party Integrations● Features● Mobile● Scalability

market research

Google Trends● Magento is much

hotter than Cs Cart

● Magento even hotter than e commerce keyword

2014 Market Research

29%

2014 Market Research

Top 100K ecommerce sites - Alexa

http://tomrobertshaw.net/2014/04/april-2014-ecommerce-survey/

eCommerce Platform Feb 2013 April 2014

Magento 9063 12252

CS-Cart 620 539

Extensions & Add onsMagento community 1.9

4340http://www.magentocommerce.com/magento-connect/catalogsearch/result/?id=&s=4&pl=1:403&eb=0&hp=0&q=&t=0&p=434

Cs-Cart

342http://marketplace.cs-cart.com/add-ons.html

Themes & Templates

Magento

on themeforest.netMore than 150 theme providers

Cs-cart

on themeforest.netLower than 20 providers

Partners

Magento Official partners● 92 technology partners● 12 dedicated hosting partners● 170 solution partner● 67 associate partners

CS Cart~150 development team

Official Forum

Business Model

Magento● Open Source Magento

Community Versions to developer a big magento community

● Magento is the only one in the market has a completed e- commerce ecosystem

○ magento go○ magento community○ magento enterprise

CS Cart● package solution software,

not easy for community get profit from it, so the community is very small

Business Model● Magento is the only one ecommerce platform that has

certificates for the developers● Magento has annually conference (Magento Imagine) to

keep it hot● Magento is owned by Ebay, a giant ecommerce, holder

of PayPal (the most popular online payment gateway)

My personal opinion - “Magento chose the smartest business model to keep it growing & beat other e-commerce softwares“

3rd party Integration

● ERP Softwares● Marketing● Other platforms

ERP Software Integration

● Magento can find some providers for these services, real time connection○ SAP

■ http://www.sboeconnect.com/magento/■ http://www.corevist.com/feature-tour-2/magento-

sap-integration/○ Open ERP○ Microsoft Dynamic

ERP Software Integration● Open ERP & Magento

○ https://store.webkul.com/Magento-OpenERP-Bridge.html○ http://insync.co.in/appseconnect/○ https://www.openlabs.co.in/article/open-erp-magento-

integration-new○ https://launchpad.net/openerp-connector-magento

● Open ERP & CS Cart○ http://snippetbucket.com/services/cscart-openerp-integration-

snippetbucket-openerp-integration-expert/

ERP Software Integration● MS Dynamic NAV & Magento

○ http://www.tinx-it.com/○ http://www.fachtopia.com/ecommerce-integrations/microsoft-

dynamics-nav-magento-integration/● MS Dynamic NAV & CS Cart

○ does not have available solution○ must find a freelancer team to implement but it seems

unsuccessfully■ https://www.freelancer.com/projects/PHP-

eCommerce/Microsoft-Dynamics-Cart-Webservice.html

Marketing Solutions

Magento● Loyalty & Reward

○ a powerful sweet tooth rewards, $2M investment

○ many reward points extensions

● Various SEO modules

CS-Cart● Loyalty & Reward

○ A simple Reward Points module

● Lack of SEO supported extensions

Email Marketing

Magento● A lot of email marketing tools

○ listrak○ dotmailer○ bronto platform○ support shopping cart

abandonment & available remarketing solutions

CS Cart● Lack of email marketing tools

○ no listrak integration○ no dotmailer integration○ no shopping cart

abandonment ○ simple mailchimp integration

while mailchimp is not good for personalization marketing

Customer Segmentation & Personalization

Magento● http://www.magentocommerce.

com/magento-connect/visitor-segmentation-customer-segments.html

● http://ecommerce.aheadworks.com/magento-extensions/market-segmentation-suite.html

● Blueknow Recommendation

Cs Cart● no available solution

Search & Navigation

Magento● 3rd party search server

○ Sphinx○ Sorl○ Elastic

● Built In Layered Navigation

CS Cart● 3rd party search server

○ no available solution provider

● Dynamic filtering addons

Other platformsIt’s easy for to find real-time integration solution for magento to connect Ebay, Amazon, Shipstation, Social Networks, CRM, Accounting Softwares

Because of quite close community, it is always hard to find support on CS Cart

Mobile

● SimiCart - Native Mobile Solution for Magento

● There is no native solution for CS-Cart● Responsive template is easy to implement

for both platforms

Scalability

● Performance○ A lot of proved high traffic sites running on magento already ○ Many dedicated hosting company designed their solution for high

traffic magento sites○ Many caching and optimizing solutions implemented for magento

■ varnish ■ redis■ memcache

● Adaptability

Adaptability● Big & dynamic community● Many available customization● Completed e-commerce ecosystem● Backed by Ebay - an e-commerce giant● Unlimited extendibility of magento framework

○ I’d like to use “framework” because their philosophy in designing magento as an “completed ecommerce framework” not a piece of “ecommerce software”

Magento becomes the best one in “change management” - they bring uncontrollable competitive advantages for e-commerce site owner who decides to rely on it.