Magento Roy Rubin Amsterdam Presentation

Choosing the ‘Right’ eCommerce Platform

Roy RubinFounder and CEO, [email protected]

The Magento Company

2008Launch of Magento 1.0Production Version

2001Founding of Varien as a web consulting firm

2004Varien transitions to specializing in open source eCommerce services

18-19th CenturyIndustrial Revolution. The world’s yet to discover the web or Magento :)

• Enterprise Grade Open Source eCommerce platform • Version 1.0 released on March 31, 2008

• 600,000+ Downloads to Date

• Fastest growing platform on the planet

April 2008First Dutch Magentoshop online

Awards

www.magentocommerce.com

The Magento Community

• 65,000+ Registered Community Members

• Rapid adaptation in Europe led by• Germany• France• The Netherlands

• Authorized Dutch Partners•Vivendo (platinum)•Madia•Jira•Frames4Technology

Community members onlineEurope is really adopting the Magento platform

Magento localization

• Many European languages available (including formal and informal Dutch)

• Payment Providers / Gateways•iDeal•Ogone•Buckaroo•Adyen

• eFullfilment•NicOud•DocData•TNT Parcelware

• ERP: Exact Online

• Local Magento Hosting Providers

jesu

The ‘right’ solution

The ‘right’ solution

• FIRST – no perfect solution. Realize this early on!

• Look for a product you can build on

• Product that fulfills your primary objectives

• A provider you trust

Getting Started – Understand Your Needs

• Internal Business Evaluation

• Competitive Landscape Evaluation

• Talk to Your Customers

• Network with Colleagues

• Learn Industry Trends

Align the Team

• Involve team members in the process

• Talk in language they understand

• You’ll need their support!

Features?

Site Management

Multiple Websites And Stores

Administration Panel

Multi-lingual

One-click Upgrades

Customer Groups

100% Customizable Tax Rate Management

Web Services API

Roles And Users

Permission System

Multiple CurrenciesLocalization

Site Management



Multi-lingual

One-click Upgrades

Customer Groups


Web Services API

Roles And Users

Permission System


Mobile Commerce

Customer Groups

Bundled Products

Multi-tier Pricing

Free Shipping Option

Promotional Pricing

Flexible Coupons

Marketing Promotions

Cross-sells

Up-sells

Recently Compared Items

Recently Viewed Products

Url Rewrites

Search Engine Friendly Url'S

Landing Page Tool

Site Management



Multi-lingual

One-click Upgrades

Customer Groups


Web Services API

Roles And Users

Permission System


Mobile Commerce

Customer Groups

Bundled Products

Multi-tier Pricing


Promotional Pricing

Flexible Coupons


Cross-sells

Up-sells



Url Rewrites


Landing Page Tool

Send To A Friend

Send To A Friend

Paypal

Checks/Money Orders

Google Checkout

Free Shipping

Saved Shopping Carts

Gift Messages

Create Account

Address BookGuest Checkout

One-page Checkout

Checkout

Newsletter Management

Polls

Google Site Map

Site Map

Rss Feeds

Wishlist

Reports

Product Comparisons

Faceted Navigation

Virtual Products

Batch Updates

Batch Import

Product Tags

Product Reviews

Re-orders

Order Status

Purchase Orders

Sales Report

Tax Report

Related Products

Product Zoom

Breadcrumbs

Site Management



Multi-lingual

One-click Upgrades

Customer Groups


Web Services API

Roles And Users

Permission System


Mobile Commerce

Customer Groups

Bundled Products

Multi-tier Pricing


Promotional Pricing

Flexible Coupons


Cross-sells

Up-sells



Url Rewrites


Landing Page Tool

Send To A Friend

Send To A Friend

Paypal

Checks/Money Orders

Google Checkout

Free Shipping

Saved Shopping Carts

Gift Messages

Create Account

Address Book

Guest Checkout

One-page Checkout

Checkout


Polls

Google Site Map

Site Map

Rss Feeds

Wishlist

Reports

Product Comparisons

Faceted Navigation

Virtual Products

Batch Import

Product Tags

Product Reviews

Re-orders

Order Status

Purchase Orders

Sales Report

Tax Report

Related Products

Product Zoom

Breadcrumbs


One-click Upgrades

Tax Rate Management

Permission System

Mobile CommerceFree Shipping Option



Url Rewrites

Gift Messages

Create Account

One-page Checkout

Checkout

Google Site Map

Wishlist

Faceted Navigation

Virtual Products

Order Status

Tax ReportProduct Zoom



Mobile Commerce

Multi-tier Pricing

Flexible Coupons


Send To A Friend

Checks/Money Orders


Site Map

Rss Feeds

Product Comparisons

Purchase Orders

Sales Report

One-click Upgrades

Mobile CommerceFree Shipping Option


Gift Messages

Checkout

Google Site Map

Wishlist

Faceted Navigation

Virtual Products

Order Status

Features

• Priortize – Critical– Nice to Have– Wishlist

• Focus on features that impactthe bottom line (conversions?)

• Be careful of bloat

Documentation

• Document Everything!

• Features

• User Flows

Map The Path

• Project Plan

• Multi Phases?

• Road to ROI

What are the Options?

• In-House

• Open Source

• Bespoke / Custom / Outsourced

• On-Demand (Saas)

• Licensed Solution

• Hybrid

Relationship

• What do you expect?

• Can the vendor offer theservice?

• References

RFP / RFQ

• Details. Details. Details

• Give opportunity to speak up

• Reasonable timeframe

• Due diligence

Conclusion

• Understand your goals

• Articulate the requirements

• Select a platform for the longterm

• Work with a provider thatmatches your culture

• Be Driven. Nothing but success!

[email protected]

Slides available at :

Magentocommerce.com/ams

Visit us at the Vivendo-/Magento

stand nr: 075

Magento Roy Rubin Amsterdam Presentation

Technology

Transcript of Magento Roy Rubin Amsterdam Presentation