Magenta Advisory partner Otto Söderlund's presentation on big data in Magenta breakfast seminar...
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Transcript of Magenta Advisory partner Otto Söderlund's presentation on big data in Magenta breakfast seminar...
Big data – enabler of fact-based decision making
18 April 2013
Otto Söderlund, Partner
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Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information
processing for enhanced insight and decision making.
-Gartner
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Recipe for Big Data Success
Baking time: 1-5 years
Makes: 5-6% increase in profits
Difficulty: Hard
Preparation: Blend own and bought data into a
solid mixture. Stir in rest of the
ingredients and make sure that
management is committed to use
data. Cook on a low heat stirring
continuously until al dente.
Ingredients: • 100 TB structured data
• 80 TB non-structured data
• 50 TB bought data
• Handful of data analysts
• Committed management
• Pinch of effective decision-making
processes
Source: Tata Consulting Services 2013 5
15 % 15 % 13 %
11 % 11 % 8 % 8 % 7 %
5 % 6 %
0 %
2 %
4 %
6 %
8 %
10 %
12 %
14 %
16 %
Where companies across industries focused their Big Data investments in 2012 (% of total Big Data investments)
Sources: Tata Consulting Service 2013, Economist Intelligence Unit 2012, Harvard Business Review 2012 6
6%
Improvement in profitability for firms that emphasize decision-
making based on data and analytics
54%
Expected return on Big Data investments across functions
26%
Average improvement in performance over the past three
years for processes where Big Data analytics has been applied
UNCLEAR BIG DATA VISION AND APPROACH
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SEEING TRANSFORMATION PURELY AS A TECHNICAL CHALLENGE
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UNDERESTIMATING RESOURCE AND COMPETENCE NEEDS
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UNDERESTIMATING OPERATIONAL IMPLICATIONS
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Source: Magenta Advisory analysis 7
STARTING TOO BIG
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Past: Decision making was based on HiPPO (Highest Paid Person’s Opinion)
Present: Anyone can submit ideas and real-time experimentation engine chooses best content.
Picture: STEVE BLOOM / BARCROFT MEDIA
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We run the company by questions, not by answers. So in
the strategy process we've so far formulated 30 questions
that we have to answer.
- Eric Schmidt, Executive Chairman of Google
Picture: LA CROIX
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The price of light is less than the cost of darkness
- Arthur C. Nielsen