2018

Magazine’s Media Kit

The magazine is a general media partner of the Busworld Russia powered by Autotrans

International coach & bus show

Russia Moscow • iEC crocus Expo • 23–25 ocT 2018

Published since 1999A circulation of 15,000 copies

Periodicity 8 times a year Online version www.ktmagazine.ru

2018 Our audience includes the specialists of automotive transport sphere regardless of their position and rank

as the topics highlighted in the magazine are interesting both for directors and drivers.

According to the survey conducted among the visitors of the ComTrans Exhibition, more than 40% of the respondents preferred the ComTrans magazine to the rest print media with

regard to obtaining the sectoral information.

Busworld Russia powered by Autotrans MIMS Automechanika Moscow Busworld / Turkey IAA / Hannover Trans Russia COMTRANS BAUMA CTT RUSSIA

www.bcvrus.ru

Targeted Audience

ComTrans magazine is a General media partner of the contest "The Best Commercial vehicle of the year "

Coverage more than 260 cities throughout Russia!

Participation in exhibitions

24%MOSCOW AND

MOSCOW REGION

NORTHWESTERN FEDERALDISTRICT

VOLGA FEDERALDISTRICT

SIBERIAN FEDERAL DISTRICT

FAR EASTERN FEDERAL DISTRICT

URAL FEDERAL DISTRICT

33%CENTRAL FEDERAL

DISTRICT

5%SOUTHERN FEDERAL

DISTRICT

Online version www.ktmagazine.ru

2018

Discounts anD bonuses:

1. A 10% Welcome discount for the new clients when publishing the first advertisement module2. A discount for advertising agencies: 1 client = 5%, 2-3 clients = 7%, more than 3 clients from an advertising agency = 10%3. A volume discount (regardless of the number of publications in an issue of the magazine): • A 15% discount - 2 or less publications (1 or 2 advertisements of a client per year) • A 20% discount – 3 or 4 publications (advertisements of a client in 3 or 4 issues of the magazine per year) + BONUS (500 symbols including intervals plus 1-2 photos in the NEWS section) • A 25% discount – 5 or 6 publications (advertisements of a client in 5 or 6 issues of the magazine per year) + BONUS (500 symbols including intervals plus 1-2 photos in the NEWS section) • A 30% discount – more than 6 publications (advertisements of a client in 7 or 8 issues of the magazine per year) + BONUS (500 symbols including intervals plus 1-2 photos in the NEWS section)

DISCOUNTS ARE SUMMARIZED

The ComTrans Magazine Publication Schedule in 2018

Prices for the Placement of Advertisement in the Magazine in 2018 Prices are valid from 1 January, 2018

issueDead line for

the letter of guarantee

Date of submission of advertising

layouts

Print run, date of registration

of documents

№1 (141)February 18 January 31 January 13 February

№2 (142)March 22 February 07 March 20 March

№3 (143)April 29 March 11 April 24 April

№4 (144)May 03 May 16 May 29 May

№5 (145)August 26 July 08 August 21 August

№6 (146)October 13 September 26 September 09 October

№7 (147)November 18 October 31 October 13 November

№8 (148)December 22 November 05 December 18 December

Format of an advertisement

modulePrices (in eur),

eXcLuDinG Vat (18%) size of an advertisement module

4th cover line 4000 216 х 303 mm (210 + 3 +3 х 297 + 3 + 3)

2th cover line 3800 426 х 303 mm (420 +3 +3 х 297 +3 +3)

2/1 (center spread) 4300 216 х 303 mm (210 + 3 +3 х 297 + 3 + 3)

1/1 (line) in the NEWS section 3200 216 х 303 mm (210 + 3 +3 х 297 + 3 + 3)

1/1 (line) 3000 216 х 303 mm (210 + 3 +3 х 297 + 3 + 3)

1/2 (without other ads fillers) 1850 186 х 128 mm

1/2 1570 186 х 128 mm (horizontal), 91 х 264 mm (vertical)

1/4 930 186 х 63 mm (horizontal), 91 х 128 mm (vertical)

1/1 PR-article 3900A client should submit text in the doc format (no more than 3,500 symbols including intervals) and 2 or 3 images in the tiff/jpg format

Requirements for advertisement drafts: Drafts are to be accepted in the TIFF (300 dpi, CMYK)

and JPG (300 dpi, CMYK). All fonts must be converted to curves (Type – Create Outlines).

All the other formats are not accepted.

attention! the editorial board is not engaged in preparing draft advertisements!Online version www.ktmagazine.ru

ADVERTISING PLACEMENT

2/1center spread

426х303 mm

1/1line

216х303 mm

1/2horizontal

186х128 mm

1/2vertical

91х264 mm

1/4horizontal

186х63 mm

1/4vertical

91х128 mm

2018

You can share the whole magazine or a needed page with the colleagues through e-mail, messages in social networks etc. just using a direct link from the electronic version.The subscribers of the ComTrans magazine receive an e-mail with the preview of a new issue of the magazine and the link to the electronic version. The magazine’s electronic version is an excellent tool of SMM promotion. You can place an article from the magazine in social networks.You can place the electronic issue of the magazine on the website using a simple code. It allows you to attract more professional audience. Total circulation of 15 000 copies.

ADVANTAGES OF THE E-VERSION OF THE MAGAZINE: Unlimited circulation; The magazine’s archive is available for

readers on any device; Immediate distribution to a base

of 15,000 subscribers; Interactive advertisement and video content; Possibility to share the magazine’s e-version

or a particular article in social networks.

Coverage more than 260 cities throughout Russia

Starting from June 2017, ComTrans magazine will be available in two formats, namely, a traditional printed version with a circulation of 15,000 copies and a new

interactive online format that combined the experience of the leading edition in the commercial transport

sector with modern technologies.Online version www.ktmagazine.ru

Electronic version ofComTrans magazine

E-version distribution

2018

Place for banner / Size Size 234х60 * Size 728х90 *

Banner on the main page 145 euro 155 euro

Banner on all pages of the site (end-to-end) 310 euro 30 euro

Banner on all pages of the site, except the main one 70 euro 70 euro

Banners on web-site New opportunitiesfor advertisers

Advertising Packages

Contacts of the ComTrans magazine editorial board

types Description of packages Prices (euro)*

«Minimum» package 234*60 banner (placed in a position prior to the other banners) + placing the news in the digest (provided by a company)

350

«Minimun» package (expanded)

234*60 banner (placed in a position prior to the other banners) + placing the news in the digest (provided by a company) + sending the news to the subscribers (text and images are provided by a partner)

380

«Standard» package 728*90 banner + the news to the digest 350

«Standard» package (expanded)

728*90 banner + placing the news in the digest + sending the news to the subscribers

400

«Exclusive for a month»«Maximum» package

Banner demonstrated in the format of «slide carrousel» + placing the news in the digest

690

«Exclusive for a month»«Maximum» package (expanded)

Banner demonstrated in the format of «slide carrousel» + placing the news in the digest + sending the news to the subscribers

830

*All prices are given without VAT.The validity period of an advertisement amounts to 1 month.

interactiVe LinKs

One can place a link to outside resources in a banner. It can be a website, questionnaire or a file to download. All click-throughs via banners are monitored.

ViDeo iMPort

Placing an inviting video in the magazine’s interactive version allows you to draw moreattention to your advertisement.

PoP-uP iMaGes

If there is a model range in a banner, you can attach a big and high-quality image to each model.

searcH enGines inDeXation

Unique text in an advertising article is indexed by search engines, so your company will be more frequently mentioned in the Internet.

Kt Publishing (LLc)The mass media registration certificate 71431, since 26.10.2017107140 3 (building 2), Verkhnyaya Krasnoselskaya, Moscow, the Russian FederationPhone.: +7(499) 750 08 18 (info@ktmagazine.ru)

Editor-in chief alexander soLntseVA.Solntsev@ktmagazine.ru

Placing of advertisements sergey rYbcHaKs.ribchak@itemf.ru

Placing of advertisements roman KuZMinr.kuzmin@itemf.ru

Placing of advertisements on the website alena cHuLKoVaa.chulkova@itemf.ru

Online version www.ktmagazine.ru

Advertisementon the ComTrans

magazine website