MAGAZINE RESEARCHArsenal

Layout The margin gives the magazine an

orderly format. It is an ‘L’ layout, so you can instantly read the heading and see the main image. The audience can easily figure out the genre of the magazine. This is the magazine’s front page:

Masthead The magazine uses the Arsenal logo. It

is seen in every addition of the magazine, Arsenal is one of the most football clubs in the world, so it easily recognizable. The logo and magazine itself is aiming at football fans

Arsenal is a famous football club and for their fans they have made a magazine for them, giving the fans a vivid idea about the club.

Plug/Header It is of Nike and Emirates, both of them

are aiming at sports fans and tourist.

Date and Price This is a common convention in all

magazines. The price is conveying that the company doesn’t want the price to standout as it doesn’t appeal the audience. The magazine for 37 Dhr, aiming at a middle class audience.

Main image Rosicky’s in the main image. His pose is

humorless, showing that he’s serious. Since he is a football players, he’s appealing the football fans. Some people may take him as an idol because he’s a star. The main image is in the next slide:

Barcode This is just a common convention on a

magazine, just to know the price of the magazine.

Contents HEADING: the heading is of ‘contents’

with a tagline of ‘inside this month’, which gives a glimpse about the magazine.

Form Of Address: the words used are informal and formal at the same time. Contents of a sports magazine should be like this.