SportsBy: Spencer Reed

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ESPN Magazine

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∗ Median age: 29 (66% between 18 and 34)∗ Men: 94% | Single: 47%∗ College educated: 87%∗ Average Circulation:2,000,000∗ Employed Full Time: 74%∗ Average (Mean) HHI: $72,100∗ Attended sporting events within the last 12

months: 81%

Audience Profile

∗ Two Way: Stuart Scott answers questions from readers, giving his own opinions.

∗ The Biz: Peter King writes about the business side of sports and its effect on the

sporting world.

∗ The Post: Looking back at the previous edition of the magazine with some of the

readers' comments and updates on past stories.

∗ Zoom: One large "image of the week," occupying two pages.

∗ The Jump: A mix of different regular features, offering an alternative and usually

humorous take on the current sporting scene.

∗ Outtakes: A transcript of an interview from The Dan Patrick Show with a sport star

mostly talking about non sports issues. Interviews now done by Kenny Mayne.

∗ The Life of Reilly: Former Sports Illustrated columnist Rick Reilly gives his opinions on

the sports world, and reports upon various "special interest" stories in sports.

∗ Next athlete: Yearly award given out to young rising star athletes.

What’s Inside

∗ Espn uses the esp font∗ It varies in color∗ Central Image normally layered over masthead

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Sports Illustrated

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Barcode

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∗Average Age: 37.7∗Average Male age:37.1∗Average Household income: $61,072 ∗Percent Male: 77%∗Target Audience: Mostly Men ages 13 and up

Audience Profile

∗ Who’s hot, who’s not∗ Inside the (varying sport league)∗ Faces in the crowd∗ The point after

What’s Inside

∗ Uses a custom font for their masthead∗ Most similar font is Impact∗ The color varies∗ Central Image normally layered over masthead

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Golf Magazine

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∗ Average Income: $89,000

∗ Average Age: 47

∗ Percent Male: 96%

∗ Average Circulation: 1,400,000

∗ Frequency 12x a year

∗ Target Audience: Males and active lifestyles

Audience Profile

∗ Top 100 courses∗ Top 100 In U.S∗ Top 100 in the world∗ Top 100 teachers∗ Clubtest

What’s Inside

∗ Uses a font called Antenna∗ Color varies∗ Central Image normally layered over masthead

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