Magazine Research

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Transcript of Magazine Research

Page 1: Magazine Research
Page 2: Magazine Research

Genres of Magazine There are lots of different genres of magazine available

in the media industry. Some of these include the following :

Music

Entertainment

Sport

Home and Garden

Video Games

Money/Finance

Food/Cooking

Fitness

Health and Beauty

Animals

Photography

Drama

Science

Technology

DIY

Motor Vehicles

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Where can I find them? Magazines are often found in small retail shops such as your local store.

They can also be found in larger more commercial supermarkets.

Supermarkets tend to have a wider range of genres of magazine due to the population of customers being bigger then that of a smaller store.

More local stores will have magazines related to the area that the store is located for example a store in Norfolk may have more agricultural magazines to attract the target audience.

Some magazines are more specific as to where they can be find. For example : a gardening magazine may be found at a garden centre.

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Magazine Subscriptions A magazine subscription means that the target audience can go onto

the magazines website and subscribe to the magazine so that each edition is sent to their house when released.

Subscribers tend to get lots more benefits such as exclusive editions and promotion offers/free gifts which makes it an appealing idea.

Another benefit of subscribing to a magazine is that due to being a loyal customer, you will usually get each edition of the magazine at a discounted rate as a thank you from the publisher.

It also means that you can receive your magazine without even having to leave your house!

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Target Audience The target audience of a magazine mainly depends on

the genre of the magazine and also how the magazine is advertised. For example :

A magazine about rugby would have a target audience for people interested in the sports and that wants to find out more about the sport.

A baking magazine would appeal to people that like baking and want to find out more techniques or recipes for baking.

A car magazine would attract a target audience of people that have a general for cars. More specifically a ‘Ford’ Magazine may attract owners of people that own Ford cars.