Magazine Marketing

3
Price - £5.25 at only some given retailers due to the copies being very restricted and Mojo being quite a high profile magazine. Frequency of Publication – Mojo magazine is released once every month, giving the audience 12 issues of the magazine every year for them to enjoy. Issue Size – On average Mojo holds around 72 pages per issue, however, it can have down to 65 pages and sometimes in the high 70’s. Regular Content – Mojo is more than likely going to be filled with older bands, such as The Beatles in this article, it’s more of an older based magazine filled with older articles and uncovered ‘gossip’ about old bands and personal information either after they have retired or unfortunately died. - Usually dig up old, classic songs from bands amongst the genre that Mojo is set on. E.g. oasis, Beatles, stone roses. - Provide a RAW picture as the main image, looking like it has been pinched from a music video produced from the Band that has been produced. Feature Articles -

Transcript of Magazine Marketing

Page 1: Magazine Marketing

Price - £5.25 at only some given retailers due to the copies being very restricted and Mojo being quite a high profile magazine.

Frequency of Publication – Mojo magazine is released once every month, giving the audience 12 issues of the magazine every year for them to enjoy.

Issue Size – On average Mojo holds around 72 pages per issue, however, it can have down to 65 pages and sometimes in the high 70’s.

Regular Content – Mojo is more than likely going to be filled with older bands, such as The Beatles in this article, it’s more of an older based magazine filled with older articles and uncovered ‘gossip’ about old bands and personal information either after they have retired or unfortunately died.

- Usually dig up old, classic songs from bands amongst the genre that Mojo is set on. E.g. oasis, Beatles, stone roses.

- Provide a RAW picture as the main image, looking like it has been pinched from a music video produced from the Band that has been produced.

Feature Articles -

Page 2: Magazine Marketing

Price - £2.20 at most given retailers around the UK, e.g. ASDA, TESCO ETC.

Frequency of Publication – They release 13 issues of a new magazine every single year, and have been doing for the past 40 years. Once every month and one month of the year they release 2 issues.

Issue size – Each issue ranges from around 55 pages to 65 depending on how large the articles are and how many big bands are included in the magazine that month. E.g. on the example to the left, there is a 20 page special just about Nirvana.

Regular Content – Q magazine usually offers ‘gossip’ amongst the music scene. For example, updates on what the larger bands are doing within the scene, tour dates and also personal information amongst the bands.

- Also, there is usually a ‘throwback’ section that more than likely relives and older generation of music and creates an article on the past success from bands such as: The Beatles.

Feature Articles – Every issue of Q magazine provides the audience with a fresh main image of a new headlining artist/band such as Kurt Cobane in this example.

- A different presentation of the front cover that adds a new look to the magazine and makes it look newer and newer every single week, adds a sense of individuality to every issue and adds something new and exciting for the audience.

- New cover lines every week providing new side articles within the magazine with equal meaning as the main article. Lots of new different bands every week for a whole audience within the genre of Q magazine.

Page 3: Magazine Marketing

Price – All usual retailers sell the magazine at £2.20 per copy no more no less.

Frequency of Publication – A weekly publication with all new stories in every issue of the magazine.

Issue Size – Each issue contains 63 pages of articles, posters and very few adverts.

Regular content – Regularly news about big bands going on tour, informing people about tour dates and where.

- Posters of different bands that are included in some of the articles within the magazine.

- Interviews with upcoming rock bands, giving them promotion through and good selling magazine

- The biggest band/artist as the main image included in the main cover line every week.

Feature Articles – A different main article every single issue. E.g. One week would be ’30 Seconds to mars’ another week could be ‘Black Veil Brides’

- Different cover lines around the main image to add a more unique look every single issue that is released

- New colour schemes every issue, or a different one as a pose to the same one every issue due to is wanting to look different and fresh every issue that Is released.

- New interviews every week, for a new