Magazine industry research
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You are going to have a battle on paper! • On your table, take it in turns to write down the name of an existing magazine on the paper in the centre of the table. • Keep swapping until each person runs out of ideas. The final person standing wins!
Transcript of Magazine industry research
You are going to have a battle on paper!
• On your table, take it in turns to write down the name of an existing magazine on the paper in the centre of the table.
• Keep swapping until each person runs out of ideas. The final person standing wins!
What is the connection between:
Time Inc Uk are the institution responsible
for publishing
You are going to complete some shared research into the magazine
industry
You are going to use blogger to create a blog post documenting your research.
• Make sure your title includes the name of the publication that you are exploring,
• Make sure you include your name at the end of the pot.• SAVE regularly.
Magazine titles
• W
• Vogue
• NME
• Health and Fitness
• Mac User
• Stylist
• Games TM
CompanyElleEsquireVanity FairGQ StyleLoveTotal Film
Research questions
• What is the name and genre of the publication?• History of the publication?• Who is the target audience? (use the publishers website for information)• How often is it published and in which formats?• Cost?• Circulation and readership? Do you notice any patterns?
Increase/decrease over time? Can you make any informed decisions as to why this is?
• If it is a free magazine, how are they competing in an increasingly digital world?
• Which institution is responsible for their publication?• What kind of magazines do they publish?• Are they responsible for media texts across other formats? If so, what?
What does this tell you about the magazine industry?
