MAGAZINE DIGITAL CHARLOTTESVILLE- AREA E-MAILS MEDIA...

PUBLISHED BY THE UVA ALUMNI ASSOCIATION

THE UVA MAGAZINE | UVAMagazine.org 2018

MEDIAKIT Reach the well-educated, affluent UVA community in

2018

MAGAZINE

DIGITAL

CHARLOTTESVILLE-AREA E-MAILS

DIRECT REACH TO 215,000+ ALUMNI, FACULTY & PARENTSAWARD-WINNING CONTENT

OFFERING THE ONLY ADVERTISING OPPORTUNITIES THAT DIRECTLY REACH THE ENTIRE UVA COMMUNITY.

We cover all the schools. We reach all alumni, faculty,

parents & students.

FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]

*�CASE�is�The�Council�for�Advancement�and�Support�of�Education,�with�more�than�3,600�participating�institutions.

Honored by CASE* with more than 25 prestigious regional, national and international awards.Accolades

VIRGINIA MAGAZINE

8 awardsincluding: 2013 CASE III Special Merit Award for

the overall magazine

VIRGINIA MAGAZINE E-NEWSLETTER

12 awardsincluding: 2014 Circle of Excellence Gold Award

VIRGINIA MAGAZINE WEBSITE

9 awardsincluding: 2017 CASE III Award of Excellence for

digital content

Published by the University of Virginia Alumni Association since 1901,

Virginia Magazine has one of the highest per-issue circulations among university magazines in the country.

�Each issue of the quarterly Virginia Magazine includes intriguing feature

articles, covering all aspects of the University and is proudly displayed on

coffee tables around the world.

215,000+ Total copiescirculated with each edition, reaching every state in the U.S. and around the world

190,000 Alumni households(Many households include multiple alumni, totaling a direct reach of more than 220,000 alumni.)

3,600 Faculty members

20,000 Non-alumni parentsof current students

CA 5%NY 5% MD 5% NC 4%VA & DC 48%

More than 100,000 recipients of UVA Magazine live in Virginia or D.C.

60% live within 200 miles of UVA


53%

48% of readers report that at least one other person reads their copy of Virginia Magazine for an estimated

TOTAL READERSHIP OF MORE THAN 325,000 PER ISSUE.

Mid-Atlantic (incl. VA) 61% Southeast . . . . . . . . .14%West. . . . . . . . . . . . . .12%Midwest. . . . . . . . . . . 5%Northeast . . . . . . . . 4%International . . . . . . . 3%

We know our readers.

Don't see what you neeD here? ask if there is specific Demographic

information you'D like anD we will Do our best to proviDe it.

MAGAZINE. The Best Way To Reach UVA.

47%

18% 20-30 23% 23% 31-40 26%22% 41-50 22%21% 51-60 19%12% 61-70 8%4% 71+ 2%

Alumni

20-30 31-40 41-50 51-60 61-70 70+

Alumni Age

10%

24%

22%

20%

21%3% Alumni Age by Gender

20-30 31-40 41-50 51-60 61-70 71+

Reaching well-educated,

affluent decision-makers


Sources: University records; Virginia Magazine reader surveys;. Figures rounded to the nearest thousand.


90%of readers agree

or strongly agree that Virginia

Magazine strengthens

their personal connection to the University.

63%of readers keep their copy of Virginia

Magazine for more

than a month.

98%of readers rate the magazine ‘excellent,’ or

‘good.’

58%of readers

spend at least 30 minutes

reading their copy of Virginia

Magazine.

133,000are donors of UVA

116,000hold an advanced degree

24,000hold two or more degrees

from UVA

66,000exhibit a strong affinity for

the University by being members of the Alumni

Association.

73,000have a mailing address in the top 5% of affluent zip

codes in the U.S.

64,000have known real estate holdings of more than

$500,000

28,000have known real estate holdings of more than

$1,000,000

Print Production Schedule Reserve Space* Ad Deadline In-Home Date**SPRING 1/5/18 2/8/18 3/16/18

SUMMER 3/23/18 4/27/18 6/9/18

FALL 6/24/18 7/27/18 9/7/18

WINTER 9/21/18 10/26/18 12/7/18

**�Date�represents�the�final�day�reservations�will�be�accepted.�We�strongly�recommend�making�reservations�6-12�months�in�advance.

**�In-Home�Date�is�best�estimation.�The�date�may�vary�based�on�press�issues,�U.S.�Postal�Service,�etc.�Advertisers�will�be�notified�if�it�is�anticipated�the�date�will�vary�by�more�than�a�week.�


1X 2X 4XSPECIAL POSITIONS (-5%) (-15%)Page 1, Last Page $6,670 $6,335 $5,670

Cover 2 $8,830 $8,390 $7,500

Cover 3 $8,090 $7,690 $6,875

Cover 4 $9,700 $9,215 $8,245

1X 2X 4X (-5%) (-15%)2-pg. Spread $9,380 $8,910 $7,950

Full Page $5,515 $5,240 $4,690

⅟2 Page (Horiz.) $4,255 $4,040 $3,615

⅓ Page (Horiz., Vert.) $3,100 $2,945 $2,635

⅙ Page (Vert.) $2,230 $2,120 $1,895

2018 Non-Profit Print Rates

1X 2X 4X (-5%) (-15%)2-pg. Spread $10,300 $9,785 $8,755

Full Page $6,065 $5,760 $5,150

⅟2 Page (Horiz.) $4,675 $4,440 $3,975

⅓ Page (Horiz., Vert.) $3,410 $3,240 $2,900

⅙ Page (Vert.) $2,460 $2,335 $2,090

2018 Print Rates

Digital Edition E-mailEach quarter, all e-mailable recipients of Virginia Magazine receive the digital version of the magazine, which also serves as an alert that the new issue is on it's way! A separate e-mail geared toward 20,000+ students is also sent, which provides a unique opportunity to market to this demographic.

Reserve Camera-ready Space* Artwork Due LiveSPRING 1/19/18 2/16/18 3/16/18

SUMMER 4/13/18 5/11/18 6/8/18FALL 7/13/18 8/10/18 9/7/18

WINTER 10/12/18 11/9/18 12/8/18

*�Space�is�limited.�Therefore,�requests�made�on�or�before�this�date�are�not�guaranteed�space.�We�strongly�recommend�making�reservations�6-12�months�in�advance.

All Recipients Version (includes 225,000+ alumni, parents, faculty) $1,000/issue

OR

Student Version (includes 20,000 students) $300/issue

600 x 125 pixel ad AVAILABLE MARCH, JUNE, SEPTEMBER

AND DECEMBER ISSUES.


10% off for first-time advertisers

• �15%�agency�discount�on�display�ads�for�recognized�ad�agencies (not�applicable�to�digital�or�special�section�ads).

•��2x�&�4x�frequency�discounts�applied�to�purchases�made�within�one�year’s�time.��

•��Ads�are�billed�after�the�issue�comes�out�and�are�due�net�30�days.�

•��Special�position�print�pages�are�not�eligible�for�a�non-profit�discount�

Digital Package��The Virginia Magazine E-Newsletter has been recognized

in recent years by The Council and Support of Education for being one of the best higher education e-Newsletters in the world. It contains fresh, human-interest content about alumni and the University.

��Eight issues of the E-Newsletter are delivered throughout the year (in the months the print magazine does not mail—January, February, April, May, July, August, October, November)

��As part of the digital package, your ad on the E-Newsletter will be supported by an accompanying ad which will remain on uvamagazine.org for the month following the distribution of the E-Newsletter

Reserve Camera-ready Space Artwork Due E-News. Delivery Online ad LiveJANUARY 12/15/17 1/5/18 3rd week in Jan. 3rd week in Jan.-3rd week in Feb.

FEBRUARY 1/5/18 2/8/18 3rd week in Feb. 3rd week in Feb.-3rd week in Mar.

APRIL 3/9/18 4/6/18 3rd week in Apr. 3rd week in Apr.-3rd week in May

MAY 4/6/18 5/4/18 3rd week in May 3rd week in May-3rd week in June

JULY 6/8/18 7/6/18 3rd week in July 3rd week in July-3rd week in Aug.

AUGUST 7/6/18 8/3/18 3rd week in Aug. 3rd week in Aug.-3rd week in Sept.

OCTOBER 9/7/18 10/5/18 3rd week in Oct. 3rd week in Oct.-3rd week in Nov.

NOVEMBER 10/5/18 11/2/18 3rd week in Nov. 3rd week in Nov.-3rd week in Dec.

Production Schedule


www.uvamagazine.org

PACKAGE INCLUDES:

25,000+visitors

43,000+page views

Per month, uvamagazine.org

averages:

225,000+Alumni, Parents

& Students each issue

The E-Newsletteris circulated to

an avg. of:

305 x 100 pixel E-Newsletter ad

270 x 225 pixel Online ad+ $1,150 for one (1) issue

$2,200 for two (2) issues

$4,200 for four (4) issues

$8,000 for all eight (8) issues

TIER 1 LEVEL AD (TWO AVAILABLE)

TIER 2 LEVEL AD (TWO AVAILABLE)

$1,000 for one (1) issue

$1,900 for two (2) issues

$3,600 for four (4) issues

$6,800 for all eight (8) issues


Submitting Artwork Digital Sizes��All print ads should be submitted as a CMYK PDF with a

resolution of at least 300 dpi.

��Ads up to 10MB can be emailed to: [email protected] Digital PDF of ads larger than 10MB can be mailed to: Katie Feagans, Virginia Magazine, PO Box 400314, Charlottesville, VA 22904

Digital Package: E-Newsletter 305px x 100px

Online 270px x 225px

Digital Edition E-mail 600px x 125px

Charlottesville 5 Picks 600px x 150px

�All digital ads should be submitted as a JPG with a resolution of 72 dpi.

trim: 16.5in x 10.75in 99p0 x 64p6

bleed: 17in x 11.25in 101p0 x 66p6

TWO-PAGE SPREAD FULL PAGE

COVER 4FRACTIONALS FRACTIONALS

½ Page Horizontal7.25in x 4.75in43p6 x 28p6

¹∕³ Page Horizontal4.75in x 4.75in28p6 x 28p6

trim: 8.25in x 10.75in 49p6 x 64p6

bleed: 8.75in x 11.25in 52p6 x 66p6

trim: 8.25in x 8.25in 49p6 x 49p6

bleed: 8.75in x 8.75in 51p6 x 52p6

Three-Sided Bleed

¹∕6 Page Vertical2.25in x 4.75in13p6 x 28p6

¹∕³ Page Vertical2.25in x 9.625in

13p6 x 57p9

gutter

NOTE: On ALL ads with bleeds, there should NOT be any live art within .5in /3p0 of trim or gutter.

NOTE: ALL fractional ads are placed in the Class Notes section. Full page special positions may be available. Inquire for rates.

FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 or [email protected]


Sponsorship OpportunitiesT H E A L U M N I A S S O C I AT I O N C A N C O N N E C T Y O U T O T H E I D E A L U VA A U D I E N C E .

Since 1838, The University of Virginia Alumni Association has taken pride in it’s many worthwhile and enjoyable pro-grams. In addition to publish-ing Virginia Magazine, we act as host of Class Reunions, Young Alumni Reunions, Homecomings and Football Weekend events. The Alumni Association provides valuable services and scholarships to

alumni and their families includ-ing admission advisement and career counseling. We are also home to the UVA Fund, which supports student organizations and to the Jefferson Trust, which works to enhance the University’s innovative initia-tives. We have direct reach to alumni, students, faculty and parents. Let us help cultivate a relationship for you..

Y O U N G A L U M N I R E U N I O N SDirectly reach the four most-recently graduated classed through Young Alumni Reunions in October.

C L A S S R E U N I O N SHeld the first two weekends in June, Class Reunions provide extensive and meaningful reach to alumni segments.

F O O T B A L L W E E K E N D SBe a part of this family-oriented party each home football game day at Alumni Hall.

A N D M O R ETell us what your company’s needs are and we’ll help create a strategy to reach the UVA community.

FOR SPONSORSHIP OPPORTUNITIES CONTACT PATTI DAVES, 434.243.9020 | [email protected] or KATIE FEAGANS, 434.243.9022 | [email protected]

Charlottesville 5 Picks E-MailsEvery two weeks during the academic year, the UVA Alumni Association e-mails the top 5 most-interesting University-related events for the upcoming weeks to alumni, parents, faculty and friends within the Charlottesville area.

600 x 150pixels

CIRCULATED TO MORE THAN 30,000

ALUMNI PARENTS, FACULTY

& FRIENDS EACH ISSUE WITH AN

AVG. OPEN RATE OF 26%

FIVE BANNER ADS ARE AVAILABLE PER ISSUE.

$4500 for full season; individual dates availble after 8/1/17, as available, for $250 ea.

Production Schedule Camera-readyE-Mail Artwork Due8/17/17 8/11/17

8/31/17 8/25/17

9/14/17 9/8/17

9/28/17 9/22/17

10/12/17 10/6/17

10/26/17 10/20/17

11/9/17 11/3/17

Camera-readyE-Mail Artwork Due11/21/17 11/15/17

12/7/17 12/1/17

1/4/18 12/29/17

1/18/18 1/12/18

2/1/18 1/26/18

2/15/18 2/9/18

3/1/18 2/23/18

Camera-readyE-Mail Artwork Due3/15/18 3/9/18

3/29/18 3/23/18

4/12/18 4/6/18

4/26/18 4/20/18

5/10/18 5/4/18

5/24/18 5/18/18


MAGAZINE DIGITAL CHARLOTTESVILLE- AREA E-MAILS MEDIA...

Documents

Transcript of MAGAZINE DIGITAL CHARLOTTESVILLE- AREA E-MAILS MEDIA...