Magazine CompetitionBy Layla Cairns

Vogue Vogue is one of my main competitors due to the contents

being relatively similar to what my magazine will be including. Another similarity will be the simplistic and modern design, that I will take inspiration from for my own magazine.

The difference between my magazine and Vogue, is that my products are regionally based, and will be connecting the contents to hot topics in my area. The models and artists included will be primarily from my region, although I may include some international stars, just to let my readers feel like they are also involved in World wide news.

Therefore, to be stand a better chance of having more sales and competing with Vogue, I will need to ensure that my content is up to date and more interesting for my primary target audience.

Cosmopolitan Cosmopolitan is another one of my main competitors because they set out their

magazines in a way I am inspired by. They also include content similar, such as fashion, lifestyle tips and celebrity gossip.

The difference between my magazine and Cosmopolitan is that again, mine is only aimed at specific target audience here in the North East, in contrast Cosmo has an audience nationally and internationally.

I will hopefully be strong competition to Cosmo in my region, because I want to try and be more up to date with tips and tricks, and let the readers know that my magazine is more trendy and current than any other national and regional lifestyle magazine. I also think readers in my region will be more interested in topics surrounding their area. For example, pages on new makeup stores opening or where you can find the best fashion deals in the North East, rather than all over the country.

THE CRACK THE CRACK is another strong competitor to my magazine,

this is because it is also based in the North East of England and includes contents reflecting this specific region.

The differences between my magazine and THE CRACK is that even though the contents are similar, the genre is completely different. This is because my magazine is mainly aimed at teenage girls who are interested in fashion/ gossip/ makeup etc. THE CRACK is more for Indie music fans, and people that are interested in culture. The design is also quite simple, with hardly any cover lines on the front cover, this differentiates from mine, as I am planning on having more than just one or two, as I think this will attract a strong secondary audience.

This gives me a good advantage to attract my specific target audience, as there is no other magazine like mine in the region. This is in terms of content and design, therefore there is a gap in the market for my magazine.

Conclusion Conclusively, my magazine will differ from national lifestyle

magazines as it will directly focus on regional fashion and news. I want to include information on where to find the best fashion deals, and interview up and coming celebrities and artists.

Furthermore, it will differ from other regional magazines, as mine is based on a special genre, that no other product in the North East has. Many are focused on music or culture, whereas I want mine to be a mix of everything lifestyle orientated, and mainly aimed at females for the primary target audience.

Therefore, there is a large gap in the North East market for my magazine.