The font used in the advertisement for Rihanna’s new album ‘RATED R’ is very simplistic. The colour of writing black, white and red is used to stand out and attract the audience as you initially are attracted to the bold red as its distinctive in contrast to the whole advertisement. The colours black and white are associated to class and simplicity.

The poster includes two hit songs of the album ‘Russian Roulette’ and ‘Hard’. This attracts the audience to the poster as these two singles may have already been advertised via YouTube or on the radio. So by presenting these single's it entices the audience to buy the album. The fact that these singles are the only two written in red makes it stand out and clear to the audience.

The main image placed on this advert is the same image that is on the album. This enables the audience to connect this poster to the album so that it is recognisable.

The music in ‘RATED R’ is darker than any of other Rihanna’s album. This is reflected in the imagery of the poster as Rihanna’s costume is dark and so is all her makeup with the dark eyeliner and black lip. Moreover, the colour of the poster all together is in ‘mono’ which gives it a dark look. The label ‘Explicit

Content’ tells the audience that the content of the album is directed to adults. This is important as it warns costumers before hand.