Institution

Lure – ‘EXCLUSIVE!’ Encourages readers to buy the magazine.

Main Image – The character is represented in a heroic way because the shot is a low angle which makes the character seem powerful. This is then emphasised by the gun he is holding. The main image suggests that the narrative is about fighting because of the gun and the angry look on his face.

Barcode

Font – The font of the masthead is in red which has connotations of blood, suggesting the film could involve murder. This bold ‘fading’ type of font is typically used in horror movies which suggests the genre.

Skyline/Anchorage Text – “GREATEST MOVIE ART EVER”. This is one of the first things the audience will see so this lures the audience in.

Slogan – Use of alliteration for the language used. This makes reading more appealing for the audience.

Critiques review – Good reviews tell the audience that the film is good and worth a watch

Brand identity- Same fonts used and colour scheme so establish a

brand identity.

Colour Scheme – Red, Blue and White. Red has connotations of blood and blue has connotations of innocence this could highlight the contrast in the two meanings, suggesting that the main character her two sides to him. Red and blue are traditionally male colours suggesting that this could appeal to a male audience.

Institution Bar code

Font/Masthead – The grey, simple font could suggest that the film speaks for itself and doesn’t need lots of ‘jazzy’ elements.

Lure– Explains what is featured in the magazine to encourage you to read it.

Colour Scheme – Grey, the font matches the background to establish a brand identity. Grey can show elements of sophistication.

Main Image – Mid-shot of character highlights his importance and allows the audience to see his emotions. Character representation -The suit suggests elements of class.

Puff – another lure to encourage readers

Anchorage Text – Actors names, can encourage readers if the actors are well known (celebrity endorsement).

There are not a lot of images or text on the magazine and the language used could suggest that this is for an older audience rather than a younger audience who would have a more action packed magazine cover.

Not a lot of clues are given to suggest a narrative or genre but the suit and well groomed character could suggest a romcom, as this mise en scene is typically found in this type of genre.

Bar code

Lure – “PLUS!” lures audience in Masthead/Font – The font is in

red which has connotations of blood and danger. The bold non serif font suggests a drama genre because it is quite simple.

Institution

Anchorage Text- The anchorage text includes extra information about whats in the magazine. The way the text is slanted is a unique style which could mean the audience are more likely to want to take a look inside.

Slogan/Tagline – Language used is powerful because it describes a character as ‘The Dark Night’, this use of metaphor makes the character seem heroic to the audience.

Brand identity – The colour scheme and use of the same fonts creates a clear brand identity.

Main Image/Representation – The character is represented in a controversial way because he is wearing a suit which shows class and sophistication yet he holds a gun which shows danger, this could suggest split personality.

Audience – The red, black and blue colour scheme suggests the target audience is male as these are stereotypically masculine colours. The colours have connotations of danger and death which could show hints towards the narrative of the film.