Magazine analysis
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Transcript of Magazine analysis
MAGAZINE ANALYSIS
Luke Johnson
Masthead
Dateline
Main Image
Main Cover Line
Barcode
Selling line
MASTHEAD
The Masthead is the title of the magazine and is usually used on the contents page inside as well as the front cover, and as a logo for advertising and branding purposes.
The EMPIRE magazine is in bold capital letters and this is to catch the audience’s eye and makes them aware what the magazine is called.
This is the visual branding of the title and is often done in a specially designed font to be easily recognised and unique.
MAIN IMAGE
The main image of the magazine is Captain Jack Sparrow as the magazine is promoting the new film ‘Pirates of the Caribbean: On Stranger Tides.
He is placed in the centre of the magazine so that it is the first thing you see and it allows the reader to instantly know that there is a new film and EMPIRE are going to have a feature about it.
Captain Jack has an ocean behind him with waves, this may also add to enhance the film and what it is about; Pirates are associated with the ocean.
SELL LINES
Short, sharp description of the
title's main marketing point for
example as EMPIRE is a film
magazine the selling line is
‘MOVIES’ BIGGEST YEAR
EVER!’ this relates to the purpose
of the magazine and if a film fan
reads this selling line they will
want to buy the magazine and
find out why it is the biggest year
for movies.
LAYOUT
The layout of the magazine is
based around the main image and
this is used to increase the
importance of the main image and
make it bolder.
The colours also are important and
there is lots of blue from the
background of the sea and waves,
this links with the theme of pirates.