Magazine Analysis

By

Dan Martin

1.Main image hides the masthead

2.Puff uses different colour so it is out of place and draws attention

4.Barcode and price indicate that it is a monthly issue $4.99 US

3.Cover lines like ‘make money on campus’ seem to lean towards a guide like magazine for the reader

5.Website address: www.collegelifestyle.com

6.Dark background connotes masculine ideology and places emphasis on the main image

7.Main image of young guy in dark clothing, smiling, jewellery item ties in with skyline article.

8. Books of law, business and society show responsibility for studies

9. Colour is a neutral lime to appeal to all audiences

10. Target of college students and indicates language is friendly and optimistic

1. The main image hides part of the title which implies consumer loyalty as the audience can identify the masthead without seeing all of it.

2. The colour of the puff about paintballing is in a completely different colour scheme to the rest of the magazine cover which grabs the attention to it and also reflects the paint of paintballing that the puff mentions.

3. The cover lines use titles such as ‘make money on campus’ which show it is a guide to how to live on campus, as American college is like a university.

4. The high price of $4.99 connotes a monthly issue and that the magazine is a good quality to have such a high price. Plus shows international success as they also sell copies in Canada.

5. The online address is used to get their target demographic online and maybe include digital copies as the younger generation are more technological savvy.

6.The dark background places emphasis on the main image as there is not much to draw your attention away from it. It is also a cliché colour as most male images are dark to reflect a tragic hero of mysterious which indicates a more male dominant approach and maybe target audience.

7.The main image is of a young male wearing dark clothing and a chain which shows a stereotype of what the male should be and attractive to get female audiences engaged with the magazine. The clothing reflects the fashion and jewellery reflects the skyline story.

8. The books symbolise wisdom and responsibility, the title of the books are law, business and society symbolise, which shows that students take their subjects seriously and are not the careless stereotype.

9. The colour of the titles are lime and therefore are a neutral colour in order to appeal to both genders and the mass market.

10. The pull quotes, such as ‘thank god it’s Friday’ and ‘the ultimate spring break escape’ are friendly and optimistic for the audience if they need help of escapism. It attempts similar language to appeal to their target demographic and to seem a similar age for the audience to relate to and understand.

1.Masthead is big bold and in a dark blue

2.Pull quote of articles inside the magazine suited for target audience

4.Use of buzz word ‘exclusive’

5.Issue 11 fall indicates monthly magazine and D.C edition shows specific location

3.Main colours are dark blue and wax yellow

6.Main image of young male in dark clothing and stylish jewellery

7. Text is similar and associated with their audience

1. The masthead is in a big bold font to be eye-catching and the dark blue colour reflects a male audience

2. The pull quotes and plugs like ‘I slept with my professor’ maybe more suited to the target audience of college students as it is interesting and scandalous. Also other stories which affects the lives around them.

3. Main colour scheme is dark blue and wax yellow which are stereotypical colours for males as wax yellow is used in male sports.

4. Buzz word ‘exclusive’ intrigues the audience and makes the story unique to the magazine.

5. ‘issue 11 fall 2011’ indicates that it is a monthly issue and the ‘D.C edition’ connotes that the particular issue is specific to Washington DC which may imply altering it to suit this specific region.

6. The main image is of a young male wearing dark clothing and a chain which shows a stereotype of what the male should be and attractive to get female audiences engaged with the magazine. The clothing reflects and jewellery may reflect current trends and fashions.

6. Text like ‘411’ implies an attempt to use similar language of their target audience which they can associate with.

1.Title which is identifiable with the reader big bold red colour

2.Sept 2010 shows that it is a monthly issue.

3.Cover lines suited to target audience as they are fun and helpful

4. Light blue text used in a fun font

5.Head hides part of the title.

6.Headings that have main articles show opinions in magazine

7.Plain background to keep focus on main image and cover lines

8.Main image is of young male in a smart suit but wearing trainers.

9.Slogan at the bottom of the page makes it seem best suited for audience

1. Big bold red title to catch the audiences attention, also identifiable with the target audience as they are most likely in university. The colours scheme is red and blue which is suitable to both genders and appealing to the mass market.

2. The use of the ‘Sep 2010’ connotes to a monthly issue.

3. Cover lines, such as ‘fashion on 40 dollars’ and ‘Sexercise’ are fun and helpful to the audience as it is about that effects them in their lives and provides escapism from the real world.

4. Text is in a light blue and in a fun text which reflect the fun, young and energetic qualities of youth

5. The main image hides part of the title which implies consumer loyalty as the audience can identify the masthead without seeing all of it.

6. Cover lines at the top show main articles ‘Goo Goo Dolls: great since 1986’ which also uses their opinions which may connote that the audience hold the magazine’s opinions as important and key.

7. The background is plain white as to place emphasis on the main image and on the cover lines. To keep attention on that and not for the audience to get distracted.

8. The main image is of a young male in a suit which symbolises many thing from responsibility to wealth and money. From smart and Sauvé to cool, professional and business like. However the male is wearing trainers which reveal his young age and that reflects us going out in the world but still remaining young. It also reflect the article with it ‘fashion on 40 dollars’

9. The slogan at the bottom ‘For college students by college students’ imply that they are the same as their target demographic and more reliable/trustworthy sources so they audience should buy the magazine as it is better than any other college magazine.

1.Main heading in bright red with black background and white outline is colour scheme

2.Issue date and number

3.List of main features in the article

4. Page number is bold and in red to highlight it

5. Main image reflects student life.

6.Simplistic design

7. Plugs and cover lines are bold and eye catching

8. Text is informal and similar to target audience

1. The main title is in a bright red in bold which is eye-catching and simple. The colour scheme is red, white and black which seem like neutral colours but the way the magazine is presented seems to be more leaning towards the male demographic

2. Issue date and number, are just there to remind the audience

3. The main features and stories fall under the topic and are placed easily for the audience to find.

4. The page numbers are big, bold and in red to highlight the page and stands out to the audience

5. Main image of large amount of books is a little cliché and comical for the audience but it also does reflect the amount of work students do.

6. The design is simplistic so it is easy to follow. Plus the best designs are the most simple ones, like the McDonalds double arches.

7. Plugs and cover lines are simple quotes to catch the attention of the audience and may contain a pun.

8. The text is informal and similar to the audience so they can associate with it and it appears friendly and chatty.

1. Use of pictures as illustrations

2. Simple layout and colour

3. Funny pun as title.

4. Name of advertising brands and recycling

5. Simple headings with topics

6.Simple cover lines with page number

7. Advertising consumers to subscribe

1. The use of pictures are to illustrate the article and draw attention to the articles as shown when it as the page number alongside it.

2. A simple layout without coloured background to draw attention to the content. The green colour on the bar, the colour of the pictures, puffs and cover lines to draw attention to them.

3. Funny puns as titles like ‘what’s inside?’ for comedy for the audience which may indicate a young age.

4. The name of advertises at the bottom of the page and also recycling symbol to show magazine is eco-friendly.

5. Use of simple headings like features and regulars, used to identify topics and is easy for the audience.

6. The magazine states the cover line as well as highlight the page number along side it for the audience understand easily

7. Some messages like ‘welcome’ as well as persuading the reader to subscribe for consumer loyalty and also for the best deal for the audience.

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