The masthead: “CLASSIC fM” is presented behind the main image, this suggest the main image is more important than the masthead. Also it’s in capital letters to reinforce the traditions of music magazine, as it’s always in capital letters. The “fM” really empathies it in italic, reminding the target audience to listen to classic fm on the radio, another effect way of advertisement. The font of the masthead is the second to largest font on the cover page. It’s also on the upper row of the Rule of Third, shows how importance it is. It matches the tradition of the colour scheme, as the original colour was black and white.

The main image: is taken as a master shot of four teenagers girls. All of them wearing white, could symbolise purity, youth, and give a sense of angelic atmosphere around them. The size of their image is the largest, shows they’re the main topic of this music magazine in this issue. Within the Rule of Third they take up most of the centre, to show their importance, also to make the magazine look more eye catching.

The strap line: “New voices of Christmas!” is within a red text box, they chosen to make it in red, to relate to the title “fM” which was also in red. Suggesting the target audience should listen to fM ratio, so they could hear their songs. And it’s on the left hand side of the Rule of Third, should be read first.

The header: Once again using the colour red, highlighting “The UK’S FAVOURITE CLASSICAL MUSIC MAGZINE” as relation to the masthead’s fM, stating this is the one for everyone who like classical music. It’s like they certain this would be your favourite too, it’s specially designed for you. Where you’ll find all the information you need to know about classical music.

This magazine is presented in a magic C shape, how all the importance news are place in a Capital C shape. First is the title, the strap line, and cover line of the main story of the this main topic. The photograph and the painting of famous classical related people. This would lure people into reading it, to find out what’s happening with them, or learn something interesting about them that you didn’t know before. The two CD covers on the side of the page, shows what the CDs’ look like. On the CD, in a red text box, it’s says Classic fm, this helps advertise their own radio station, to get more listeners. Also the group of boys, from Choir is placed at the end of the C. The image isn’t large, as they’re not as important as the Angels. And the barcode is placed in the magic C, as it’s necessary for shoppers to be able to scan the price.

The colour scheme red, white is mostly used, these two colours gives quite a contrast, and it relates to the season Christmas making this magazine stand out. The background colour is plain white, it isn’t necessary for bright colours, as the images and text is enough. Too much could cause confusion.

The lure is the free CD that goes with this music magazine is an effective way of advertising their own music and highlighting it’s ‘New line-up New disc…” tempt classical listeners to try something new. Not only could they read about it, they can listen to it. This makes it worth their money in buying this magazine.

The main sell line: is in the largest font style, we know this is not the title because it’s not in capital letters. It’s place in the centre to be the main attraction to the readers. “All Angels AND The Choirboys” The All Angels parts really states they’re the best singers, as their two words are the boldest and the largest, however the Choirboys are in a much smaller font, shows they not as important. But both subjects are related, we can tell by the text colour in gold.

The expression on their face is gentle, happy, boys and girls. Reinforcing what children are like.

The Mode of Address is direct and formal.

All contents page at the very start have the word ‘CONTENTS’ in capital letters, to make it different from other copy on the page. The use of colour red and white make it stands out against the white background. It’s position at the top right hand corner, making it arrange where a title is meant to be, and looks more traditional neat and tidy.

The six photographs are arrange very neatly, all the same size, this suggest they are all equally important. And it’s position on the left hand side of the Rule of Third which shows it wants to be looked at and the image have a page number, which relates to the topic it’s written about. The subheadings are on the side of the image where it does cover up too much of the photograph. None of the photographs are cover by anything, we get the impression it wants to be admired.

Also the similar shapes in the photograph, an arching curve of a door or window.

The masthead is the larges copy on the contents page, it reminds the readers which music magazine they are reading. They should listen to fm radio, for classical music, right under the masthead is the date of this music magazine, ‘DECEMBER 2007’ this could explain the use of the colour scheme, red, white, black. These colours refers to Christmas.

A lure in red dotted lines, to highlight the copy, ‘BUY US EVERY MONTH & SAVE see page 46” leaving the reader on a cliff hanger. If they want to know more, they’ll have to read the music magazine. And it’s quite slanted, out of the ordinary, makes the reader pay more attention to it.

The copy on the right hand side, are written in sans serif. It’s presented very neatly, and easy to read. The Mode of Address is direct and formal, could suggest the target audience are older and more sophisticated.

The colour scheme is white and red, again symbolising Christmas season. And white and red really contrast one another, so it’s a good combination.

The footer, as a reminder of what song tracks are on the two free CD. And it’s really highlighted by the red arrow pointing suggest to turn the page. And the copy ‘FREE CDS’ in yellow make it stand out from the rest of the text and it’s font is bolder.

Headline: ‘DOCUMENTING RALPH’ in capital letter and is the largest copy on the page, makes it the title. In the Rule of Third ,it’s place in the centre, where it’s eye catching. And it’s in serif style, giving it a posh, old fashion look.

Drop cap: symbolise the beginning of the column and reinforces the idea this is how it’s meant to be presented. That single letter, is the large font and in serif style.

Byline: gives a name and writes about it in a short line. Like an their own opinion or news of this person, before the digging into the news. And the name is bolder from the rest of the copy on that line, making it eye catching.

Standfirst: is like an introduction of what is coming next.

Pull quote: is in a different colour from rest of the copy, empathies it to us readers. Saying, ‘I’ll never be able to listen to Vaughan Williams the same way again. He was a great composer.’

Illustration: All of these photographs are related to the topic and the story at the bottom, across two pages. It’s in black and white to make it look old and serious.

Captions: is place right next to the photographs to explain what they mean. In a black text box, and white copy.

These illustrations are present very neatly, no over lapping, with borders around it, to separation from other photographs.

All this copy is put into three columns, in small font style. Making it easier to read for the readers.

Lure: ‘See the documentary...’ and ‘Don’t miss...’ In a black text box.

NME masthead: stands for New Music Express, it does explain what it stands for, in a little white box right underneath it. But it’s covered by the main image, it’s so well known it doesn’t need to be seen completely.

The colour in the copy is always orange and sometimes red. But we see here is that the same font style is always used for the masthead. Only recently was the colour more intense and have a border around it, in white to lift it off the page, so it can be seen more clear against everything else.

Header: ‘GLASTO 2008 SPECIAL ISSUE!’, is really bold, as it has it’s own blue text box and the writing is capital letters and large font style. This tells the readers, everything in this issue are talking about, are events that happened in Glastonbury. And it doesn’t happen often that is why it’s so special.

Footer: is quite squish together, in my opinion presenting it like this. Could show that this magazine contains everything you want to know, including all these topics. Making the magazine the source of updated information in music.

Colour scheme: here is blue, orange, black, giving a lot of contrast to make it appealing to look at. The background colour is black and plain, nothing to make it too extreme, as the text and image on top has been framed to make it stand out against the dark background. Also these a bolder around this magazine front cover, of white and blue branch like pattern. Could relate to the images, as they’re all set outside.

Main image: of Jay-Z on stage doing a song for his audience. By setting the mise-en-scene, Jay-Z is holding his guitar and shouting into the microphone, as readers looking at this photo we get the impression that at this concert it must have been a great event. The impression on Jay-Z is that he looks like he is enjoying is time on stage, and the hand sign his making means rock, giving him more of a personality. His body language is open, and welcoming. In the Rule of Third, Jay-Z is place in the centre of the cover, his face in the upper third making him very eye catching. How the photo is taken, in a low angle, could symbolise his audience look up at him as an idol.

Cover line are bold and are lift off the page by an orange text box. The style of writing is serif, alike to the other copy in orange text boxes.

All the copy on this front cover is sans serif, the names of bands are slightly slanted, to make it more urban theme. To match the type of music he plays. The image on top of these titles are the singer, all of them are either at a concert or about to go for MGMT.

The Rule of Third helps the Graphic designer to layout the page. Reinforcing the ideology of how a magazine is meant to be put together.

Lure: from the free poster section giving the readers something they can keep, maybe to stick on the wall. They know there target audience like free poster and gift, using this to their advantage, and advertisement, for people who never been to gigs before, and can have an aerial photographs.

The magic letter C, is used to present all the information. At the top are a header and in large font the masthead. It’s at the top because it’s more important, and graphics designer put the title first to show which music magazine this is. On the left hand side are in small the price and what NME stands for, the main coverlines, that would interest the readers. At the bottom is the footer and hot topics and the barcode.

The Mode of Address is direct and informal.

The masthead is the second largest copy on this contents page. As a reminder of which music magazine they are reading.

Rather than having contents as the title, NME choose to have ‘THIS WEEK’ as the title of this page. And the title is in sans serif style, makes it simple and underlined, very effective. As it’s really bold black copy on white background. Plus it’s the largest copy in font on this page.

The copy on this page is much smaller, which allow more information to be place on this contents page. The brand index

heading is typed in a fairly large font. The copy are the same size font as the copy on the right hand side. Also by the Rule of Third it’s position on the left, suggesting it’s wants to be looked at.

The symbolise this is a new issue.

The green text box, surrounded with grass and a flower, make it relates to the theme of the events going on

outside.

All the headings such as, NEWS, RADAR, REVIEWS, LIVE! Are in the same font style, and in white copy colour against the black text box, makes it stands out from the rest of the copy.

The largest image here, is position in the centre of page, making it look eye catching. In the left hand corner of it, there a bit of copy, explaining the image. What makes it interesting is that Carl is in the exact positioned just like the small image at the top left hand corner. A bit of humour for the readers.

The lure of ‘SUBSCRIBE TODAY SAVE 33%*’ makes it irresistible for readers to join. To always be up to date on what’s new. It’s place in a black text box, to make it stand out. And giving 4 other magazine to look at, as given example of what it would look like.

All the copy here are place in a box, to keep things in order making it easy for readers to read.

The colour scheme here is black, white, and red. The background is white to make the text box on it stand out more.

Headline: ‘PANIC AT THE DISCO’ in capital letters and second largest copy than the title ‘ALBUMS’. The copy is written in sans serif.

Picture credit, at the side of the page.

Drop cap: empathies that is the beginning of the story. And it’s in serif, and in thick black font style.

Standfirst: is bold from the other copy. It’s an introduction to the story.

Pull quote: In black text box, within white writing. The writing around it moves for it’s own personal space, making it eye catching.

In three column, making it easier for readers to read.

Illustration: are is positioned at the centre left of the page, in the Rule of Third this suggest it’s importance.

Smaller

illustration.

Caption: in white on the top left hand corner.

Crosshead: A small bold title in a black rectangle as a heading of new topics.

The page is layout by yellow rectangle to make it stand out and for it to be easier to read.

Editor review. In the Rule of Third being position at the top along side the title we get the impression it’s very important.

The colour scheme is white, yellow and black.

Main Image: of Neil Young could represent older man who still fight for the dream to be on that stage and perform their best yet, songs. Music company chosen to do Neil as the main image as his the main topic, and the target audience can be aimed at older generations around his age. The photo is taken at close up to show his expression the emotions of him looking serious and wise, could be a role model for many other man out there who read this magazine. This image is place in the centre and most of the right hand side of the Rule of Third.

Masthead: ‘UNCUT’ copy is in the style of serif, making it look more eye catching, and giving it a posh, old-fashion look about it. Could relate to the time period he was famous in, at his topes. Also it’s in the largest font out of all other copy show’s it importance. And it’s place in the top row in the Rule of Third. Neil’s photograph is place behind the masthead, I get the impression that this magazine isn’t as well known, as it needs it’s full title showing. Alternatively, for old people all copy need to be more clear, bolder and easy to read.

It doesn’t follow the conventions of the Magic letter C, As the information is place at the top, and the left hand side and the right hand side.

Pull quote from the interview page ‘I’M NOT READY TO GO YET!’, using this as a lure, to get his fans and other buyer to have a bit of interest in him enough to buy it, to read the whole interview inside of the magazine.And another two pull quote from John Lydon ‘I’m only out of spite’ and The Who ‘It was out-and-out war’ tempting the reader to read more.

Lure: Using the advertisement of Neil Young’s CD, as readers would want to hear how good he is, if the music magazine is doing a double page spread on him. It’s position on the top left hand corner, from the Rule of Third it shows how important it is that the readers notice this. And the ‘222 REVIEWS’ in a bold red text box, make it stand out against other coverlines.

Header: ‘COME ON!’ ‘THE VERVE REUNITE’ The Verve in white copy symbolise it related to the main topic of top bands. Having the band member of Richard, Pete, Nick and Simon, position at he top of the page shows how important it is in this music magazine. The copy is bold by the black text box, it presented quite a manly, the font the colour isn’t bright, quite dark. Referring to the time period it’s set in.

Selling line: ‘EXCLUSIVE NEIL YOUNG’ the word exclusive is empathies I red and black copy to give it contrast and the shape is like a banner, something that makes it more important than anything else on this front cover. And the name Neil Young is wrote in serif to match the style for the masthead, as they the main important topic in this issue. And the size of the copy is second largest on the front cover.

This would normally be seen as a footer, however it’s place on the left hand side of the rule of third, show it’s more important and shouldn’t be looked over. The colour in copy is red and white the same other as the masthead and exclusive.

We see the colour scheme is red and white, the background in blue to lift the cover colour a little or all the colour is just going to be white, red and black, would look a bit gothic, which isn’t the impression they want their audience to get.

Looking at every music magazine, the code bar is always on the right hand side. This shows it’s not as important.

The Mode of Address is direct and informal.

This contents page is a little different from other music magazine because it doesn’t have it’s own masthead on the page. But the way they present the title ‘CONTENTS’ is very creative, and bright in colour.

As editor it also have a say, in this magazine issue. Not all editor have their own column to write in. In the Rule of Third is place on the right hand side, suggest it’s not really that important.

On the left hand side of the Rule of Third, at the top it has a very large image of a band, and a page number to lure the readers in turning the page for big news of a musical band. And it’s the only photograph that is actually in colour, as all the mini photos are in black and white, and not as large. Suggesting this is the important news in this issue.

The colour scheme is black and white, making it a good contrast, it’s not so colourful because the title is in multiple colours, things might get confusing if more colour are used.

The heading are quite large, showing the topic has changed in that part of the magazine.

The copy are lay out in three columns making it less confusing for readers. And these columns are on the left hand side, and centre making it important to look at, in the Rule of Third.

The only other colourful things on this contents page, are a stamp like thing in red, and the yellow text box,

with the heading ‘UNCUT FILM’.

Other music magazine place their date issue at the top, however this one place their at the bottom, along side it’s masthead ‘UNCUT’, and page number.

Another three column is presented, called ‘CONTRIBUITORS’ in black boxes around every letter, giving a similar style to the title. And above is their photograph and name, making a relation. A bold thick black line, to

separate the editor’s column and the contents information.

The copy in the column is in the style of serif, making it look different from the summaries at the bottom.

Two headlines, in sans serif, in a bold white font style. Place at the bottom of the left hand side corner, shows it’s really important in the Rule of Third.

The caption for these illustrations are place at the top.Two main illustrations, having their

own story columns. These images are colourful and eye catching. In the Rule of Third it’s place on the left and right, but both on the top row, which suggest it’s important. And it relates to the copy below.

Two small illustration that relates to the bigger image on top. They’re not as big because it isn’t as important.

Crosshead: similar to a heading on what it’s talking about. You can tell it’s the crosshead as it’s bolder than the rest of the copy.

Six short reviews, with crosshead in blue and black. And looking at it with the Rule of Third it shows it’s an important area to read, as it’s positioned there..

The Picture credit, is in tiny font, as it’s not as important.

This copy’s text box is in a different colour, to make it stand out.

The colour scheme here, is white, blue and black.