Magazine Advert Review: Jessie J

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The font used for presented this album is used in two colours: white and golden yellow. The use of the two colours seem to be of making the words stand out, mainly because each of them get a different attribute. For instance, the golden yellow is used in order to present the artist while the white colour is used to present the content of the artist’s album. The font that is presenting the name of the album is also hand written, which hints us that the album is directed towards a female audience. The rest of the writing seems to be formed by capital letters, which is used to give standard information about the album. In terms of advertising, the advert uses the hit songs as a way to attract customers. As this is a debut album, this element is particularly useful as it promises people the same music sound used for the top hits. Therefore, it announces that the sound would be similar, this way assuring that customers wont be disappointed.

Transcript of Magazine Advert Review: Jessie J

Page 1: Magazine Advert Review: Jessie J

The font used for presented this album is used in two colours: white and golden yellow. The use of the two colours seem to be of making the words stand out, mainly because each of them get a different attribute. For instance, the golden yellow is used in order to present the artist while the white colour is used to present the content of the artist’s album. The font that is presenting the name of the album is also hand written, which hints us that the album is directed towards a female audience. The rest of the writing seems to be formed by capital letters, which is used to give standard information about the album. In terms of advertising, the advert uses the hit songs as a way to attract customers. As this is a debut album, this element is particularly useful as it promises people the same music sound used for the top hits. Therefore, it announces that the sound would be similar, this way assuring that customers wont be disappointed.

Page 2: Magazine Advert Review: Jessie J

The image used is the same one from the packaging of the album. This not only connects the product to the magazine advert but it also makes it more familiar to the viewer. This aspect is very important mostly because this is a debut album and therefore, the customer should know what to look for. In this picture, the artist is shown in a pose that mimics the opening of a window. Thus could be also linked to the fact that it is the first album of the artist, and therefore signifies “an open window” to her success. The fact that she is entirely dressed in black also denotes class and makes her seem more sophisticated and glamorous. The fact that she has her eyes fixed towards who is watching the picture as well as her mouth being opened also makes her seem as if she addresses the viewer, this technique making her connect to her potential listeners/fans.

Page 3: Magazine Advert Review: Jessie J

Other elements that can be found in this advert are the website of the artist and the record label of the artist. These elements are rather important, mainly because she is a new artist. Letting her fans know that she has a website with potential information is important, as it created a loyal relationship between the fans and the artist. Giving credit to the record label is also important, mainly because it gives people an idea of what kind of music the label produces.

Page 4: Magazine Advert Review: Jessie J

By reviewing this magazine, I have learnt that it is especially important for a debut album to be advertized through details such as “hit songs” and website's. This is because as a new artist, you have to let people know who you are in order to remember you. Photographs are also important, as they are the only element that will connect the fans with the artist. A decorative font is also helpful, as it describes the artists’ music. For instance, hand writing describes the artist as feminine, while the music is most likely directed at female fans.