MAGAZINE ADVERT ANALYSIS COLDPLAY-MYLO XYLOTO

TITLEThe album creates a futuristic feel, with the modern white bubble lettering. The main focus of the advert is the name of the album, Mylo Xyloto.

As the band are universally well-known the advert does not focus on selling the bands image, but creating awareness of there upcoming album. The style of the advert is unconventional to Coldplay’s previous albums, which could link to the ambiguity of the album name and the faintness of the featured text.

BACKGROUNDThe bright, bold art work of the background instantly grabs the readers attention and draws there eye to the advert. It has elements of graffiti art that relate to the younger generation. The variety of colours used creates a party pop vibe which could hint to the new modernised genre Coldplay are marketing towards. The album name and the band name blend into the background which causes the small amount of information to look busy and bright.

INFORMATIONThe conventional information tells the reader the albums release date, the production company and information to do with iTunes. The print is in small as it is not essential in order to sell the album, however it means that the reader is fully informed. The inclusion the bands website advertises the band as a whole not just the album, therefore the advert sells the album but the band name to.