Fashion Magazine

Target Audience • Young Adults – Adults aged 18 - 30 years• Girls / Woman • Aimed at Audience in United Kingdom and United States. • Higher educated / High classed women Universities (College) / full time work• Own a car so they can get to social events which may be advertised in the

magazine.

Vogue magazineThe magazine’s name is in a complete different font from the rest of the cover to help the magazine’s name stand out and for new readers to know which magazine they are buying.

‘Summer Sizzle’ is in black bold big letters which tells the reader straight away what the magazine will be about and which fashion season it’s featuring. The model on the front of the magazine is dressed in summery clothes and the background is a back, which all shows the ‘Summer Sizzle’ The model’s name is in a different

colour and bigger than the rest of the celebrity’s names which shows the magazine will feature quite a big part on her. It makes her sound important because understand her name it has a little headline saying ‘Heats up the beach’ and by wording it like that it seems like she is taking over whereas the other celebrities don’t have anything near or under their name.

‘65’ is in big bold letters and it’s in the same colour as the magazines name’s font and the model’s name font which hints that it might be the model that will be showing all those ’65’ swimsuits. Swimsuits are also a part of the ‘summer sizzle’.

In a much smaller fonts than the rest of the cover, there are little headlines at the bottom of the magazine which tell us some of the stories inside the magazine that may not catch a readers eye while flicking through the magazine.

‘Cool’ can help the readers feel younger because it will make them feel more trendy and up to date on news and fashion. However, it can also be used to give away more of the ‘Summer Sizzle’. The background is a beach and it’s talking about cool swimsuits which just means more of Summer!

Source: 2010 June edition Vogue Magazine

The shot of the model is taken to make it look as if she is looking straight at the reader, which will catch the reader’s eye even more! Her body is positioned in a certain way so she looks like she is trying to talk to you.

The red writing stands out a lot more against the blue and white background, it also stands out more than the black writing. The red writing is clearly telling us the main information and the what we should be looking for.

Vogue Magazine 14% of the readers are male and the other 86% are female, so therefore

it’s clear that the magazine's main audience is female who are ages from 16-34 years. That means the magazines will tend to have trending fashions presented by well known models such as Kendall Jenner. 28% of the readers are ages between 35-54 years and the other 6% are ages 55 and over which means the magazines wont be very suitable for people aged 35 and over as people will be starting to focus more on families and careers and may not have as much time for magazines and fashion. 63% of the readers earn above the average income (£30,000), 52% of them are either in higher education or have gone into higher education. 49% of the readers are either business owners, managers, specialists or white collars (which are middle classed people such as doctors and lawyers). So overall they will be earning quite a lot of money which then means they are able to afford some of the products that get advertised in the magazine which then brings more income for the magazine. 61% of the readers travel 2-3 times a year which means they may take the magazine with them and then the magazine might start getting new attention from a new country. 77% of the readers have a car which means they can get to events such as fashion shows.

72% of the readers trust advertisement in vogue magazines and 65% bought good advertised in the magazine, which means people don’t just read the magazine, they believe in the products that get advertised which means they will buy the magazine over and over again to learn about new products and therefore the advertise will earn money as well as Vogue.

https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/

Vogue Magazine Print

http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/VOGUE%20Media%20Pack%2008062015%20June.pdf

The average age of the readers who read the printed out magazine are 34 years old which means more adults buy the magazine compared to young adults. Vogue has a large readership, for just the UK it’s 1,205,000 people and 200,141 of them read the Printed magazine which means that people use technology to get hold of the magazine. 32% of the readers are class AB which means they earn just under what the royal family earns which means the chance of products being bought that have been advertised in the magazine are quite high. The other 67% of readers are ABC class which are middle classed people which is around 24% of the country who earn around £47,000 a year and have a house worth £170,000+ and an average saving account of £26,000 which means they will be buying products that get advertised as well. 92% of the readers buy designer fashion and 93% of them own premium beauty. So therefore, when vogue advertises designer products or premium makeup, it will make good sale due to the high percentage of how many people will already know of the brand and will want to buy more of it.

Vogue Magazine

http://www.condenast.com/brands/glamour

Glamour magazine clearly is targeting women. The screenshot on the top has been captured from their website. It’s clearly targeting those women who are independent, happy and got a bright future ahead while having a positive attitude towards life. Once people go on Vogue’s website they will read that and either feel like they belong or feel like they are left out because they are not optimistic enough to be part of this magazine. The magazine aim to please women in a unique way, such as making them feel good about themselves and feel like they have ‘the dream job, the perfect look and the right guy’ all in their hands.

Glamour Magazine

Older audience, the magazine is talking about love and sex. It is in pink so it can stand out more.The magazine involves more adult subject such as ‘skype sex’.

The magazine’s name is big bold letters and has a matching colour with the models top.

Headlines about rewards to catch the readers eyes. They put the pink against the white background and under a black handwriting so it stands out more.

Her name is in white and highlighted in pink, it’s the only writing that has highlighting around it, so straight away we know who she is.

It asks the audience a question then answers it straight away. It’s persuading people to go out and look at the ‘new hot outfits’, which means they will be selling their advertisement.

Glamour Magazine Print

http://www.condenast.com/brands/glamour/media-kit/print

The total audience for Glamour magazine is 12,161,00 and 8,745,000 are aged between 18 to 49 years old. Which is quite a big gap difference but it shows that the magazine clearly features different information that attracts people at any age. 96% of the audience are female and the other 4% are male which tells us that the magazine is more for females than males. 67% of the audience are either in education or have gone into education at some point and 65% of the readers are employed, which shows that more than half of the readers will be able to understand the advertisement in the magazine and may be able to afford it. Only 26% of the audience are middle classed jobs such as lawyers and doctors and managing jobs, which means their average wage is £46,000 a year. Median HHI stands for median household income, which is $64,280 which is roughly £40,860 and that is Middle Class income.

Glamour Magazine Online

http://www.condenast.com/brands/glamour/media-kit/web

Glamour magazine online has slightly different figures compared to print. The average age for a reader online is 35 years. Their median HHI is $71,371 which is roughly £45,361 which is middle class on the social status which means they are most likely to be able to afford advertisement in the magazine. 71% of the readers are female and the other 29% is male, the male viewers online are much greater than they are in print, which means maybe when people read online they don’t feel embarrassed as they would when they go to buy a fashion magazine. 75% are in education or have been in education and 70% are employed.

ELLE Magazine

The background is pink and all the writing is in black. Which means everything stands out. However, there are things that are in big bold letters such as the celebrity on the cover’s name. there is other font, different sizes but still in black.

This magazine also includes adults subjects such as sex. It has the word ‘KINKIER’ in big bolder letters. The word kinkier will make the audience feel younger because it’s a word used by young people.

ELLE Magazine

ELLE Magazine

http://www.ellemediakit.com/r5/showkiosk.asp?listing_id=4172450

The total audience for ELLE magazine is 5,794,000 and 5,327,000 are woman which means only 467,000 are male which is a a big difference! Elle magazine has always been mostly aimed at women and fashion it self. The average age for a reader for Elle magazine is 37 years. 45% of the readers are aged from 18 – 34 year, however 55% are aged 25-49 years. Personally, those figures make me feel like Elle is more suitable for people ages roughly form 22 to 49. 70% of the viewers are in education or have already been in education, 67% are in employment which means that items that will be advertised could be afford by at least half of those people. Elle is the worlds number 1 fashion magazine, having 4r5 editions across 60+ countries and having 23 million readers worldwide. This already shows us that Elle features detail and stories that truly matter to people and attracts people attentions and leaves them wanting more.Elle has a mission when creating each edition, the mission is to inspire woman to enjoy their own style and to explore more about themselves. Elle does this by including different types of fashion, models and stories to give people a variety of thought about what is happening around them right now.

http://issuu.com/voirfashion/docs/issue_11_-_spring_2015_kendall

Voir Fashion Magazine

http://issuu.com/voirfashion/docs/issue_11_-_spring_2015_kendall

Voir Fashion Magazine

Voir magazine clearly shows that they don’t do racism, the image has people with different cultures, background and race as we can see clearly.

Source: Book called Nerdz Magazine: Creativity is Life