Could you please introduce yourself to our readers, who are you? Where are you originally from? What do you do, and where do you live? My name is Alia Al Falasi, A part time My name is Alia Al Falasi, A part time Business student and a Full time fashion designer. I am originally from the UAE Born and raised in Abu Dhabi and have been living in Dubai for about 12 years.

Who encouraged you to enter this fashion world?First of all, my country is the number First of all, my country is the number one factor that encouraged me to enter this world. Ididnt enter a regular school like other children. When I was in my 6th grade I entered a fashion school in Abudhabi. They saw that I have the abilities and skills to enter the fashion world.

Where is your shop is located?It is located at sunset mall and it is called Alia BJ.

How did the name of your brand come about?my brand was originally named "Alia BJ" my brand was originally named "Alia BJ" Alia is my name and BJ comes from my grandfather's name Bujsaim.

When and what inspired you to start your business?I was inspired by one of my best friends I was inspired by one of my best friends who is one of Dubai's first designers Alia Al Suwaidi, she is a true Fashionista and is working on her opening ventures outside the right now. And I had always been a fashion addict and called a Fashionista so why not start a Fashion business?

Do you feel that starting this business has changed your life and if yes, how?It has changed my life in a social matter, It has changed my life in a social matter, people starts noticing me and I love that when people see me and recognize me on the streets, they come to me and tell me that they love my fashion trends

What is the biggest challenge about your business?Coming up with exciting fashion trends for my customers.

Have you experienced any negative aspects when starting this business?Yes, sadly I had some people can simply Yes, sadly I had some people can simply be just mean and they send me email or contact me via social media and they make jokes about my business or sometimes they start rumors that I copy other designers. Where would you like to see your Where would you like to see your business a year from now?I would love to see it on another level and known all over the world.

What advice can you give to other fashion designers in their respective interests?Always be original and try using Always be original and try using different resources as most of us designers have the same sources and get accused of copying each other

Who are your favorite fashion designers internationally and nationally?Internationally I love Alexandre Internationally I love Alexandre mcqueen, Lanvin, YSL designs and nationally Alia Al Suwaidi my favorite as she is the one that inspired me to enter this field

What is a holy grail item that you'd still love to get one day?A Moschino vintage belt!A Moschino vintage belt!

What is it that you collect the most? Shoes/bags/accessories? What designer items do you have that you wear the most?Shoes oh god I love my shoes, Christian Louboutin.

1- PIERCHIC

CUISINE: EUROPEANStyle / Ambiance: Set on a bedecked pier jutting out into Style / Ambiance: Set on a bedecked pier jutting out into the Arabian Gulf, Pierchic offers some of Dubai’s finest seafood, and was recognized, for the second year, in 2010

as Time Out Dubai’s Best Seafood Restaurant.

2- MARGAUX

CUISINE: FRENCHStyle / Ambiance: Executive Chef Julian Mercier opened Style / Ambiance: Executive Chef Julian Mercier opened Margaux after working under the legendary triple

Michelin–starred Alain Ducasse.

3- EAUZONE

CUISINE: MODERN ASIANStyle / Ambiance: The atmosphere at Eauzone is casual Style / Ambiance: The atmosphere at Eauzone is casual during the day, reflecting the slow pace of the One&Only

Royal Mirage and the lazy sea beyond.

4- MAJLIS AL BAHAR

CUISINE: MEDITERRANEANStyle / Ambiance: Magnificently positioned on the Burj Al Style / Ambiance: Magnificently positioned on the Burj Al Arab’s private island beach, this restaurant features no décor, simply sand and table, yet it serves an elaborate menu of Mediterranean and Middle Eastern dishes.

5- AL HADHEERAH

CUISINE: TRADITIONAL ARABIANStyle / Ambiance: The signature restaurant of the Bab Al Style / Ambiance: The signature restaurant of the Bab Al Shams Resort is a 60 minute drive from Dubai airport, in a resort hidden amongst and surrounded by sand dunes,

giving the image of an isolated oasis.

LONDON—LONDON FASHION WEEK IS

COMING OF AGE.

OONCE OVERLOOKED, THE FIVE-DAY STRETCH OF RUNWAY SHOWS

SANDWICHED BETWEEN NEW YORK

FASHION WEEK AND THE MAJOR

LUXURY PLAYERS IN MILAN AND PARIS

CLAWED ITS WAY TO THE FOREFRONT

WITH GOVERNMENTAL SUPPORT AND A

CROP OF YOUNG DESIGNERS KNOWN

FOR THEIR QUIRKY AND ECCENTRIC

WORK.

FOR SPRING 2015, THESE DESIGNERS FOR SPRING 2015, THESE DESIGNERS

TOOK ANOTHER STEP, PUTTING

TOGETHER A SLATE OF MORE

SOPHISTICATED STYLES THAT

HIGH-END RETAILERS ARE EAGER TO

SELL. "THIS YOUNG GROUP IS SO

PROMISING," SAYS LINDA FARGO,

SENIOR VICE PRESIDENT OF FASHION

AND STORE PRESENTATION AT

BERGDORF GOODMAN, THE LUXURY

MANHATTAN RETAILER OWNED BY

NEIMAN MARCUS GROUP. "LONDON IS

A 'DO NOT MISS' FOR US."

THE USE OF TEXTURED

SURFACES—INCLUDING HAND

THE USE OF TEXTURED

SURFACES—INCLUDING HAND

EMBROIDERY, INTRICATE BEADING AND

THREE-DIMENSIONAL

APPLIQUÉS—DISPLAYED A LEVEL OF

CRAFTSMANSHIP THAT IMPRESSED MS.

FARGO. "THEIR TIME OUT OF SCHOOL

IS SHOWING," SHE SAID AS THE

SHOWS CAME TO A CLOSE TUESDAY.

FLAT SHOES, A WEARABLE TREND IF

EVER THERE WAS ONE, SEEM TO HAVE

GROUNDED THE DESIGNERS, SHE

ADDED.

AMONG THE STANDOUTS WAS

CHRISTOPHER KANE, WHO MS. FARGO

AMONG THE STANDOUTS WAS

CHRISTOPHER KANE, WHO MS. FARGO

SAYS IS "EVOLVING AT TREMENDOUS

SPEED." HIS SHOW AT THE TATE

MODERN BEGAN WITH SLOUCHY

-NING WHERE IT'S WEARABLE," MR.

KANE SAID AFTERWARD.

ANOTHER TACTIC MR. KANE AND ANOTHER TACTIC MR. KANE AND

OTHERS EMPLOYED TO UP THE

WEARABILITY FACTOR WAS TO COVER

CUTOUTS AT THE NECKLINE AND

MIDRIFF WITH SHEER PANELING.

TULLE, THE FABRIC OF CHOICE FOR

SPRING EVENING WEAR, BEGAN IN

ACCENTS BEFORE "EXPLODING"—HIS

WORD—INTO FULL SKIRTS.

MARY KATRANTZOU, KNOWN FOR HER MARY KATRANTZOU, KNOWN FOR HER

WILD, COLORFUL PRINTS, PUT FORTH A

LARGELY EARTH-TONED SPRING

COLLECTION. IN ADDITION TO BEADED

MINI DRESSES AND TULLE GOWNS,

SHE PRESENTED EASY-TO-WEAR

SEPARATES INCLUDING SIMPLE

SPAGHETTI-STRAP TANK TOPS, LACE

SKIRTS AND TROUSERS. "WHEN I

STARTED MY BUSINESS, IT WAS

SUCCESSFUL BECAUSE IT WAS FIRST

COMMERCIAL," MS. KATRANTZOU SAID

BACKSTAGE AFTER HER SHOW. "I

TREAT THAT AS VALID AS I TREAT

DOING AN EXCEPTIONAL PIECE THAT

ONLY ONE WOMAN IN THE WORLD ONLY ONE WOMAN IN THE WORLD

WILL BUY."

EVEN VIVIENNE WESTWOOD, ONE OF

BRITAIN'S MOST ICONIC AND

EVEN VIVIENNE WESTWOOD, ONE OF

BRITAIN'S MOST ICONIC AND

EXTRAVAGANT DESIGNERS, MOVED ON

WEARABLE GROUND. THERE WERE A

FEW OF HER SIGNATURE

PIRATE-ESQUE LOOKS, BUT SOME OF

THE COLLECTION WAS ALMOST

OFFICE-APPROPRIATE, WITH A SOBER

TONE. (MS. WESTWOOD DIRECTED A

LOT OF HER ENERGY TO CAMPAIGNING

FOR INDEPENDENCE FOR SCOTLAND.

SEVERAL LOOKS INCLUDED "YES"

BUTTONS, AND SHOW NOTES SHARED

HER THOUGHTS ON THE TOPIC.)

PETER PILOTTO, SPRING 2015, LONDON FASHION WEEK CORBIS

BURBERRY, SPRING 2015, LONDON FASHION WEEK GETTY IMAGES

MARCHESA, SPRING 2015, LONDON FASHION WEEK WIREIMAGE/GETTY IMAGES

CHRISTOPHER KANE, SPRING 2015, LONDON FASHION WEEK GETTY IMAGES

VIVIENNE WESTWOOD, SPRING 2015, LONDON FASHION WEEK GETTY IMAGES

JONATHAN SAUNDERS,SPRING 2015, LONDON FASHION WEEK GETTY IMAGES

EVERY WOMEN LOVES CHANEL N5

WHAT DO YOU WEAR WHEN YOU COME TO THE UAE? WELL, IN BUSINESS IT'S ALWAYS BETTER TO BE CONSERVATIVE. FOR MEN, THIS MEANS GETTING

SUITED UP, ALTHOUGH IN SOME OFFICE ENVIRONMENTS A SHIRT AND TROUSERS WILL SUFFICE. FEMALES SHOULD MAKE AN EFFORT NOT TO WEAR TOO

FIGURE HUGGING CLOTHES AND TO COVER UP THEIR FLESH, UNTIL THEY ARE ABLE TO FIGURE OUT WHAT IS ACCEPTABLE IN THE WORKPLACE. A SHIRT

AND TROUSERS OR LONG SKIRT WOULD BE FINE, THEREFORE OUTSIDE WORK, ANYTHING REALLY GOES, TO A LIMIT. IN THE MALLS, MANY WEAR JEANS

AND T-SHIRTS OR THE LIKE, AND CLUBBING GEAR IS AS YOU WOULD EXPECT ELSEWHERE. SOME EMIRATES ARE MORE CONSERVATIVE. FOR EXAMPLE, IN

SHARJAH, EVEN MEN ARE NOT PERMITTED TO WEAR SHORTS. STICK TO THE LAWS OF THE LAND, AND YOU SHOULD BE OK. WALKING AROUND IN HOT

PANTS AND A TANK TOP SIMPLY WONT WORK IN THE UAE.

THE INTERNET HAS BROUGHT CONSUMERS AN ALMOST INFINITE VARIETY OF CHOICES IN FASHION -- AND THAT CAN BE CONFUSING. NOW SHOPPING IS

ABOUT TO GET EASIER WITH THE LAUNCH OF A NEW ONLINE EXPERIENCE, ONE DRESS A DAY. TRUE TO ITS NAME, THE SITE, SET TO OPEN FOR BUSINESS

ON AUG. 26, PLANS TO BRING CUSTOMERS ONE NEW, LIMITED-EDITION STYLE EVERY DAY OF THE YEAR. ONE DRESS A DAY IS THE BRAINCHILD OF

AUSTRALIAN FASHION DESIGNER AND KARDASHIAN KOLLECTION LICENSE OWNER BRUNO SCHIAVI. “SHOPPING ONLINE HAS BECOME A PART OF SO MANY

WOMEN'S LIVES, BUT I HEARD A LOT OF WOMEN SAYING THEY WERE OVERWHELMED BY CHOICE. THEY WOULD ADD THINGS TO THEIR CART AND THEN

DECIDE TO LOOK ELSEWHERE ONLINE, ONLY TO GET DISTRACTED AND NEVER ACTUALLY PURCHASE ANYTHING,” SCHIAVI SAID IN AN INTERVIEW. ONE

DRESS A DAY ELIMINATES CUSTOMERS’ INDECISIVENESS BY PROVIDING A CURATED SELECTION OF DRESSES IN LIMITED QUANTITIES. “IT’S ALMOST

IMPOSSIBLE TO TURN UP AT A PARTY WEARING THE SAME DRESS AS ANOTHER WOMAN THERE,” SCHIAVI ADDED. THE DESIGNER INVESTED TIME IN

FINDING FABRICS FROM AROUND THE WORLD TO BRING TO HIS NEW COLLECTION, WHICH IS AIMED AT MODERN WOMEN BETWEEN THE AGES OF 20 AND

40. WHILE THE FABRICS HAIL FROM ITALY AND FRANCE, ALL OF THE DRESSES ARE MADE IN LOS ANGELES.