#MadSenseCamp #holdup4school - case study: inno schools
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Transcript of #MadSenseCamp #holdup4school - case study: inno schools
School Raising is the first crowdfunding platformto fund school projects
We gather innovative
projects from schools
We enable citizen to
fund these project
CHOOSE A PROJECT
Select what you’d like to
have realized in a school
FUND A PROJECT
Contribute to a project, even
with a small amount
GET A GIFT
Every amount correspond
to a reward
How funding the
InnoSchools project
can be the best
experience of the
word?
• Rewards: how will you thank your funders?
• Communication Campaign: how will you find your
potential funders?
• Title: how people will remember your campaign?
• Video: How can you make people trust you? (1 minute)
A tool to
re-design the
school
together (students, professor,
parents)
• Warm up (5’)
• What about the project? (5’)
• Let’s think out of the box (20’)
• Case studies (10’)
• Team Working (30’ + 10’)
• Presentations (10’)
Warm up (5’)
What about the project? (5’)
‘’InnoSchools is a innovative educational project aiming at facilitating the opportunity for children to be able to create their own project after their class at primary school.Our values and beliefs: learning by doing, starting from people’s passion, make indipendent children, trust in their capacity to bring concrete solution, community oriented actions, economically sustainable initiative through an entrepreneurial mindset, youth are powerful as long as you help their to reveal themselves
We want to start building it with one school. We need 1500€ for buying material, communication tools (video teaser, flyers,website…) to set up the project.
’’
Object: • raise 1.500€• from at least 60 funders• having at least 1 company as funder• get in touch at least 7 times with our
potential funders
Constraints:• avoid rewards that are increasing the budget• avoid campaign actions that are increasing the
budget• max 45 days for campaign• max 10 typologies of rewards
Let’s think out of the box (20’)
SenseCamp BerlinMartin Jordan: Design Toolbox — teaching design, its processes & methods
Tool: post-it
Holdup by MakeSense
Brainstorming Not-rules
• Defer judgment
• Encourage wild ideas
• Build on the ideas of others
• One conversation at a time
• Be visual
• Go for quantity
Case studies (10’)
Crowdfunding
is not
a one-shot-action
3 moments:1. Before -> plan your campaign
2. During -> execute your campaign
3. After -> don’t forget you biult a community
Before -> plan your campaignTO BE DONE
• Title
• Video
• Rewards
• Communication plan (online e offline)
Before -> plan your campaign
• Rewards
Remember: this is an opportunity to create a strong connection with
your backer
Give a present (emotion)
Share the results of your project
Be funny, but do not kid anybody
Exam
ple
Exam
ple
Exam
ple
Before -> plan your campaign
• Communication plan (online e offline)
Remember: you need at least 7 contact moments to bring a friend of you
to back your project
Start setting up all the tools to contact your friends
Organize offline events to be communicate online
Say thanks to your backers
The simpler, the betterAnd if you geto 100% before the deadline .. Share what you would do
Exam
ple
Exam
ple
Exam
ple
Exam
ple
Exam
ple
Before -> plan your campaign
• Title
Remember: title is coming with you during all the campaign
Title has to be easy to read
Title has to be easy to undestand
Title has to invite you to read over
Exam
ple
Before -> plan your campaign
• Video
Remember: people trust faces
Explain who you are
Explain what you want to do
Explain why you’re doing it
In max 2 minutes
Exam
ple
Team Working (30’ + 10’)
Big team: 6/7 peple
Divided in 2 small teams
1 small teams
On rewards
1 small teams
On communication
30 MINUTES
Again together in a big team
10 MINUTES
Title
Video (get ready to act)
Presentations (10’)
Feedbacks?
