Salone del Gusto

T E R R AMADRE

2020

October 8-12 TurinLingotto Fiere

Terra Madre Salone del Gusto is the largest international event dedicated to good, clean and fair food, the environment and food politics.

Since 1996 Salone del Gusto, and since 2004 Terra Madre Salone del Gusto(as a single event) attracts hundreds of thousands of visitors, Slow Fooddelegates, companies, activists, teachers, experts and journalists from acrossthe world to Turin every two years.Terra Madre Salone del Gusto is an event by Slow Food, the City of Turin, the PiedmontRegion, and is organized by Slow Food Promozione which, since February 2019,is a Certified B Corporation.

Terra Madre in numbers

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IN 120TERRA MADRE

1600DELEGATESH O S T E D

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230D E L E G A T E S FROM MIGRANT C O M M U N I T I E S

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1000VOLUNTEERS

350T E A C H E R S

1 5 0C O O K S I N V O L V E DIN THE EVENT

1000YOUNG PEOPLE

R E P R E S E N T A T I V E S O F I N D I G E N O U SP E O P L E S

2018 EDITIONTerra Madre in numbers

5CONTINENTSF R O M

2020 Project

NAME OF THE EVENT

WHERELingotto Fiere, Turin

WHENOctober 8-1210:00 a.m. to 8:00 p.m.

Terra Madre 2020 aims show how we can change the future of food. We can do this by acting together, saving biodiversity and promoting education.

Everyone can bring their own ideas, proposals, projects, support and energy. Everyone can write a piece of this future: the producers and cooks with their work and knowledge, the institutions and organizations with their policies and projects, and above all young people with their active participation.

Salone del Gusto

T E R R AMADRE

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At Terra Madre 2020 you’ll find people:

who fight to save biodiversity who safeguard their lands, takes care of them and keeps them fertile who preserve the health of the oceans, lakes and rivers who are committed to the protection of animal welfare who are invested in the future of difficult areas, like the mountains who protect common goods: soil, water, air, seeds, knowledge… who are confronting the climate crisis and finding solutions to reduce the environmental

impact of food production who believe in the transmission of knowledge between generations as a tool for building a

better future for all: children, adults, the elderly who have the courage to innovate who promote policies to strengthen biodiversity and protect the environment who work every day to produce good, clean and fair food

PICTURES AND NUMBERS FROM THE 2018 EDITION 7000 delegates of the Terra Madre network from 150 countries

Terra Madre in numbers

2 2 9T A S T EW O R K S H O P S

13D I N N E R D A T E S

6C O N F E R E N C E S

9 0 0E V E N T S IN THE PROGRAM

65M E E T I N G S O R G A N I Z E D BY SLOW FOODO R O U R P A R T N E R S

350EVENTS IN THE TERRA MADRE PROGRAM AROUND TURIN, INVOLVING DOZENSOF ASSOCIATIONS AND 7000 PEOPLE

1 0 4T E R R A M A D R E F O R U M S

24PIZZA AND BREADW O R K S H O P S

2018 EDITION

New geographies

Slow Food is designing a new geography. In this era of souverainism, nationalism, walls and barbed wire, Terra Madre proposes a new layout, organizing the event space according to areas, not politically-defined borders, but based on physical, ecological and cultural elements.

Not borders, but roots. Not nations, but cultures. Food without political borders or walls, but deep roots in community: food as culture, food as key to building the future.

The geography we propose puts ecosystems at the center, highlights their fragility and proposes concrete solutions. There will therefore be four areas, which correspond to the four pavilions.

Behind every producer there’s a land, behind every product there’s a landscape.

1. HIGHLANDSHighlands: care for the land as an opportunity to revitalize local economies.In the Highlands the protagonists are the producers in mountainous and hilly areas: mountain honeys, grass-fed cheeses, tubers and roots (from Andean potatoes to turnips), the legumes and cereals of the hills (chickpeas, amaranth, teff) and bread produced at high altitude (with rye flour or farro), wild herbs, chestnuts, apples, agave from the Mexican plateau, coffee. Here, exhibitors from Alps and the Apennines dialog with those from the Andes, the Pyrenees and the Caucasus, showing how systems of management and care for the land (terraces, alpine pastures, the andenes in Peru, the milpa in Mexico) represent an opportunity to reactivate local economies and a response to widespread problems like depopulation, hydrogeological instability, and the difficulties of agricultural problems and herding.

Which exhibitors? Example: Alpine regions, Austria, Switzerland, the Pyrenees, the Caucasus, the Andes, products of hilly regions.

2. WATER LANDSWater Lands: the well-being of the ecosystem depends on our recognition that the oceans, seas and inland waters are a common good. They belong to all of us, and we all need to take care of them.In the Water Lands we present projects focused on sustainable fishing – from the Mediterranean to the Caribbean – and the defense of the sea, the oceans and inland waters, as well as salts, oils, seaweed and of course rice, the most important aquatic plant. Alongside the rice of the Italian plains we’ll have those from the terraces of China and the Philippines and numerous African varieties. In the pavilion of the Water Lands we discuss our waters and oceans as a common good at risk, and the necessity of developing protected areas, restoring value to the work of small coastal communities and the role of Mediterranean landscapes. We’ll also show how we can all contribute to taking care of the health of our waters by fighting pollution and waste.

Which exhibitors? For example: those from the Mediterranean Sea, the northern seas, the Caribbean, Indonesia, the countries of the Danube, the communities of the Po, the Amazon River and lakeside communities.

3. LOWLANDSLowlands: the ecosystem which shows the sharpest contrast between different modes of production. On the one hand, monocultures and intensive farms; on the other, diversified small-scale farms, a symbol of regeneration.In the Lowlands agroecology is proposed as a solution to the spread of intensive agriculture, monocultures, desertification and related problems. At the same time, the reduction of meat consumption and the promotion of sustainable farming that’s respectful of animal welfare are part of the alternative that Slow Food proposes to counteract industrialized animal farming and deforestation.

Which exhibitors? All flatlands, the Po Valley, the savannah, the American Great Plains...

4. URBAN LANDSUrban Lands: a fair and inclusive ecosystem where information and public awareness can make the difference.Urban Lands are an essential part of our ecosystem division for the simple fact that today more than half the world’s population live in urban areas and the percentage is set to rise even further. On the one hand, their demand makes them one of the principal causes of the climate crisis. On the other, they can be laboratories for innovation, places to experiment with new models of living together and development, promoting food policies which aim to mitigate our environmental impact and transform our collective consumption.

Which exhibitors? Smart cities, cooks, food artisans – bakers, brewers, affineurs – promoters of good practices and technological solutions for social and environmental sustainability.

Exhibitors from across the world and their artisanal products, ideas and projects

The exhibition of Ark of Taste products with examples from every continent

Slow Food campaigns and projects to save biodiversity, from traditional seeds to bees and the defense of common goods

An area dedicated to the Terra Madre Forums, to discuss the themes of the event with delegatesfrom the network and experts from across the world

An educational square, where schools and families can find inspiration in playful activities

A Cooking School space for practical demonstrations and show cooking

What you’ll find in the four areas

PICTURES FROM THE 2018 EDITION

5 interactive themed areas focusing on meat consumption, sustainable fishing, seeds, bees and the relationship between food and health

In 2020 there’ll be more than one way to visit the event!Beyond buying an entrance ticket and booking for specific activities (Taste Workshops, Dinner Dates, etc.) you’ll be able to choose a new option.

Slow Food is working to develop visitor experiences: fun guided tours that allow you to discover Terra Madre following one or more themes, e.g. the spice route, hands in dough, fermented foods, etc.

Slow Food Experiences will include interaction with our partners! Each experience can be enriched by the ideas of our exhibitors, the local, regional or national Slow Food groups, and institutions.

Slow Food Experiences

PICTURES AND NUMBERS FROM THE 2018 EDITION

Over 900 events in the program, from workshops to conferences, forums and dinners

Communication numbers

PRESS WEB

2 5 8 . 0 0 0

1 .882 .000

1 1 5 0 5 0 0

2500

1500HEADLINES IN 79 COUNTRIESTOLD THE STORIES OFPLACES AND CONTENTOF THE EVENT

T O T A L U S E R S

PRESS MENTIONSRADIO, TV AND NEWS RELEASESINCLUDING ARTICLES

PAGE VISUALIZATIONS

JOURNALISTS SIMULTANEOUS CONNECTIONSCAME TO THE EVENT,

260 FROM OVERSEAS

From: Italy, the USA, France, the

UK, Germany, Switzerland, the

Netherlands, Spain

This includes 500 articles published in 55 countries

outside Italy

2018 EDITION

Social media

Over 600 posts across our Italian and international channels – Facebook, Twitter, Instagram and YouTube – with a total of 2 million visualizations

Publicity and communication in the city of Turin

Public and private spaces across the city hosted various graphic materials relating to the event: Via Nizza, Piazza Castello, Piazza San Carlo, Porta Nuova, Porta Susa, Palazzo di Città, the airport and public transport

• personalized adverts on trams and buses• adverts in major national newspapers, on websites and radio broadcasts

Communication numbers 2018 EDITION

The future of food in Turin

The strength of Terra Madre and the capacity of Slow Food to create networks, facilitating dialogue between diverse subjects from across the world who are brought together in Turin (producers, scientists, cooks, researchers and above all consumers), make the event an unmissable opportunity which is both involving and highly visible.

In 2020 everyone can make their own contribution, participating in the activities of two big areas designed for work on the future of food.

Each day in these spaces we’ll investigate a different topic and host a presentation by an internationally-recognized name who can reinforce and inspire our vision.

In 2020 the experimentation in new productions and new language, from art to cinema, will encourage the emergence of these ideas on this big stage of sharing and exchange.

Research on Twitter of a sample of our delegates tells us that:

The network in numbers and social capital

56% of the relationships established between delegates regard the exchange of information and product knowledge

80,9% of the people who’ve formed relationships are people who met for the first time at Terra Madre 2018.

Twitter traffic from September 20-24: 20,262 tweets that mention #foodforchange, #terramadre or #salonedelgusto with the involvement of 4621 people who together count 133 million followers.In 2018 the centrality of Italy was less evident than in previous editions, and aggregations of relationships among delegates of other countries was more evident, which are now beginning to take on the role of a Hub.

2018 EDITION

WASTE68.23 tons of waste (81.4% of which recycled)In 2006, of 188.06 tons of waste only 16% was recycled

MOBILITY

9 water fountains provided by SMAT delivered 19,000 liters of water, which equaled a saving of 38,000 plastic bottles and 1520 liters of petrol.

Around 47860 km pedaled in bike sharing schemes (ToBike) equaled a saving of 4.3 tons of CO2. Around 1250km traveled in electric car sharing schemes (Car2Go) equaled a saving of 36kg of C02.

WATER

A systemic event: low environmental impact and high social sustainability 2018 EDITION

FOOD DONATIONS

1834 kg of recovered or donated products from exhibitors were delivered to homeless people, people in need, people with restricted movement or with mental and physical health problems.

4795 lunch boxes containing a cold meal were delivered in every province of Piedmont to retirement homes, migrant canteens, social canteens, family homes, clinics for people with motor disorders or psychological problems and other people in need

1800 families used changing rooms, rooms for mothers and fathers, relaxation points and buggy parking

Around 2000 children from 4 to 14 years old participated in educational activities relating to sustainability

FAMILY FRIENDLY

2018 EDITION

Past editions of Terra Madre Salone del Gusto have been made possible thanks to the contributions of numerous partners, institutions, banks and universities. Among the most significant are:

Bottiglie e vasi in vetro per alimenti

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