MADISON’S ECONOMIC STRATEGY...Mayor Paul R. Soglin . 9/10/2014 Part I: Data 7 2008 Plan...

9/10/2014 1 Part I: Data

MADISON’S ECONOMIC STRATEGY

Shaping What’s Next

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9/10/2014 2 Part I: Data

PART 1: Where We Are Today… DATA

PART 2: Where We Are Going… VISION

PART 3: How to Get There…….. STRATEGIES

PART 4: Getting it Done……….. WORK PLAN

MADISON’S ECONOMIC

STRATEGY

Project Plan:

9/10/2014 3 Part I: Data

Today’s Discussion:

MADISON’S ECONOMIC

STRATEGY

PART 1: Where We Are Today… DATA

PART 2: Where We Are Going… VISION

PART 3: How to Get There…….. STRATEGIES

PART 4: Getting it Done……….. WORK PLAN

9/10/2014 4 Part I: Data

8:30-9:00 – WELCOME

9:00-9:45 – DATA PRESENTATION

9:45 -10:00 – VISION INTRO

--BREAK--

10:15-11:30 – MIND MAP SESSIONS

11:30-12:00 – WRAP-UP, NEXT STEPS

MADISON’S

ECONOMIC STRATEGY

Agenda for Today:

9/10/2014 5 Part I: Data

9/10/2014 6 Part I: Data



Mayor Paul R. Soglin







9/10/2014 7 Part I: Data

2008 Plan Implementation

TIF Policy

BRE Program

Capitol East District

Division Staffing

Zoning Modernization

Website

Research/Industrial Parks

Development Review Process Improvement

9/10/2014 8 Part I: Data

COMMUNITY / REGIONAL – Partner with

region and private sector

CITY – Integrated into services,

polices, and partnerships

PCED – Coordinated with

other initiatives

EDD – Day-to-Day

Work Plan

9/10/2014 9 Part I: Data

PART 1:

SUMMARY OF DATA INSIGHTS


9/10/2014 10 Part I: Data

DATA CAVEATS

• Multiple sources, scales, and time periods

• Connect and triangulate, don’t fixate

• This is sifted & simplified

• This is one of several City analyses going on

9/10/2014 11 Part I: Data

Business & Industry

Demo-graphics &

Diversity

Tax Base & Real Estate

Schools

Topics

9/10/2014 12 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 13 Part I: Data

10%

11%

12%

13%

14%

15%

16%

17%

18%

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Madison MSA GDP ($m & %state)

Madison MSA

Madison MSA % of State GDP

In $,000,000s

SOURCES: Bureau of Economic Analysis

Steadily Growing Economy

9/10/2014 14 Part I: Data

Milwaukee

Madison

Appleton

Green Bay

Rest of Wisconsin

GDP by MSA Population by MSA

17%

10%

Metro Areas Drive Wisconsin Economy

SOURCES: Bureau of Economic Analysis, Census

9/10/2014 15 Part I: Data

7.7%

10.2%

0.6% 2.1%

3.0%

4.8% 4.4%

0.0% 0.2%

-1.8% -4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Self employed

2-9 workers

10-99 workers

100-499 workers

500+ workers

2000-2012 Change in Number of Businesses by Business Size (Employment)

Dane County

Wisconsin

SOURCES: Youreconomy.com

Dane County Outperforms in Business & Job Creation

9/10/2014 16 Part I: Data

1.8 1.67 1.57

1.35 1.26 1.16 1.11 1.09

0 0.2 0.4 0.6 0.8

1 1.2 1.4 1.6 1.8

2

MSA 2012 – Clusters with LQs >1

SOURCES: EDA – STATSAmerica

Industry Clusters where we have Competitive Advantages

9/10/2014 17 Part I: Data

8,677 7,287

4,470 2,772

(100) (696) (869) (1,509) -4,000

-2,000

0

2,000

4,000

6,000

8,000

10,000

Innovation Cluster Growth 2001-2012 Job Creation/Loss by Cluster for MSA

SOURCES: EDA – STATSAmerica

Growing Industry Clusters

9/10/2014 18 Part I: Data

of all new jobs created in

Dane County between 2001

& 2012 were primarily due

to one company

9/10/2014 19 Part I: Data

373

21%

10%

12%

14%

16%

18%

20%

22%

0

50

100

150

200

250

300

350

400

450

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Patents Issued in Dane County (# and % State)

Dane County Patents % of Wisconsin Patents Issued in Dane County

SOURCES: U.S. Patent and Trademark Office

9/10/2014 20 Part I: Data

$1,169,779

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

Top 20 Institutions for Federal Research Spending (2012)

SOURCES: National Science Foundation

UW is #3 in Federal Research

9/10/2014 21 Part I: Data

in annual federal

research dollars

injected into our

economy

9/10/2014 22 Part I: Data

Can we do more

to leverage this

massive

investment into

economic

growth

in annual federal

research dollars

injected into our

economy

?

9/10/2014 23 Part I: Data

$1,158,989,855

$2,168,695,827

6.00%

6.50%

7.00%

7.50%

8.00%

8.50%

9.00%

9.50%

$0

$500,000,000

$1,000,000,000

$1,500,000,000

$2,000,000,000

$2,500,000,000

2005 2006 2007 2008 2009 2010 2011 2012

Exports from the Madison MSA

MSA export value Percent of State

SOURCES: U.S. International Trade Administration (ITA)

We Are an Increasingly Globally-Engaged Economy

9/10/2014 24 Part I: Data

The Madison MSA exported

$2.2 Billion of goods & services in 2012

SOURCES: U.S. International Trade Administration (ITA)

9/10/2014 25 Part I: Data

Dane County as % of Wisconsin

SOURCES: Census, BLS, BEA, USPO, ITA, Census

9/10/2014 26 Part I: Data

8%

14%

1%

76%

Madison MSA

Local

State

Federal

Private Sector

1% 3%

10%

85%

Wisconsin

SOURCES: Bureau of Labor Statistics

Private Sector Driven Economy

9/10/2014 27 Part I: Data

0

1000

2000

3000

4000

5000

6000

7000

8000

0

0.5

1

1.5

2

2.5

3

Job Projections by Occupation (2010-2020 DWD)

Top 10 Growth Occupations for Dane County

Annual Growth Rate Employment Growth

SOURCES: WI Department of Workforce Development

9/10/2014 28 Part I: Data

0

1000

2000

3000

4000

5000

6000

7000

8000

0

0.5

1

1.5

2

2.5

3

Health Related Technology Related

SOURCES: WI Department of Workforce Development

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9/10/2014 29 Part I: Data

New

Jobs New

Jobs

Low Medium High Educational requirements, wages, benefits

Old

Jobs

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=6Y6DoPQ3S0TUXM&tbnid=qVk98ae4Nx0FDM:&ved=0CAUQjRw&url=http://www.alpina-steamcleaners.com/en/food-processing-industry-391.htm&ei=iYBzU8rBM9iuyATn7IKwBA&psig=AFQjCNFclUC2mmZ-EKhXIJNI-VEP9Jzs0g&ust=1400164835831093

9/10/2014 30 Part I: Data

9/10/2014 31 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 32 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 33 Part I: Data

171,809

190,766

233,209

281,150

100,000

120,000

140,000

160,000

180,000

200,000

220,000

240,000

260,000

280,000

300,000

19

70

19

75

19

80

19

85

19

90

19

95

20

00

20

05

20

10

20

15

20

20

20

25

20

30

20

35

20

40

Madison Population (1970-2040)

SOURCES: Census, Wisconsin DOA projections

9/10/2014 34 Part I: Data

1970, 59%

2000, 49%

2015, 47% 2040, 46%

30%

35%

40%

45%

50%

55%

60%

65%

Madison and Non-Madison - % of Dane County Population

Madison

Rest of County

SOURCES: Census, Wisconsin DOA projections

9/10/2014 35 Part I: Data

-20% 0% 20% 40% 60% 80%

0 to 10

10 to 20

20 to 30

30 to 40

40 to 50

50 to 60

60 to 70

70+

Madison Growth/Decline of Population by Age

(2000-2010 Census)

Madison

WI

U.S.

SOURCES: Census 2000 and 2010 DC

9/10/2014 36 Part I: Data

36%

68%

-20% 0% 20% 40% 60% 80%

0 to 10

10 to 20

20 to 30

30 to 40

40 to 50

50 to 60

60 to 70

70+


(2000-2010 Census)

Madison

WI

U.S.

Boomers heading into retirement


9/10/2014 37 Part I: Data

16%

5%

-20% 0% 20% 40% 60% 80%

0 to 10

10 to 20

20 to 30

30 to 40

40 to 50

50 to 60

60 to 70

70+


(2000-2010 Census)

Madison

WI

U.S.

High growth in Students/YPs


9/10/2014 38 Part I: Data SOURCES: Census 2000 and 2010 DC

9/10/2014 39 Part I: Data

Madison’s Future is Much More Diverse

0.7%

3.3%

5.6%

3.6%

1.7%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

White, Non-Hispanic

African American

Hispanic/Latino Asian Other Race or Multi-Racial

2000-2012 Annual Growth Rate

9/10/2014 40 Part I: Data SOURCES: 2012 Census ACS 3-yr Est.

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

U.S. Dane County Madison

Median Household Income (2012 ACS)

White

African American

Hispanic/ Latino

9/10/2014 41 Part I: Data SOURCES: Census, 2012 ACS 3-yr EST.

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

little kid (0-11) teen (12-18) young adult (18-34)

middle age (45-65)

senior (65+)

Poverty by Age/Race/Ethnicity (2012 ACS)

White African American Asian Hispanic/Latino

9/10/2014 42 Part I: Data

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

2008 2009 2010 2011 2012

African American Real Unemployment Rate

U.S. Madison

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

2008 2009 2010 2011 2012

White Real Unemployment Rate

U.S. Madison

9/10/2014 43 Part I: Data SOURCES: IRS

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Total Annual In/Out Migration for Dane County

In

Out

9/10/2014 44 Part I: Data

9/10/2014 45 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 46 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 47 Part I: Data

50% 47%

15% 15%

17% 17%

17% 20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2000 2012

City of Madison Housing Units by Units in Building (2000 DC, 2012 ACS)

20+ units

5-20 units

2-5 units

1 unit

SOURCES: Census, 2012 ACS 3-yr EST.

9/10/2014 48 Part I: Data

51%

25%

23%

1%

City of Madison Distribution of Total Tax Base by Type

Single Family Homes

Condos & Apartments

Commercial

Manufacturing

Distribution of Tax Base By Property Type

SOURCES: Madison Assessor’s Office

9/10/2014 49 Part I: Data

$141,156

$247,974 $237,678

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

1999 2001 2003 2005 2007 2009 2011 2013

Average Single Family Home Value (1999-2012)

Average Single Family Home Valuation

Inflation (1998 * annual CPI)

SOURCES: Madison Assessor’s Office

9/10/2014 50 Part I: Data SOURCES: Madison Assessor’s Office

0

100

200

300

400

500

600

700

800

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

New Construction Added Value in $m

Single Family Homes

Condos & 2-7 Unit Apartments

Commercial (including 8-unit+ apartments)

9/10/2014 51 Part I: Data

Construction Job Growth (2010-2013)

SOURCES: BLS

3.9%

1.6%

20.3%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Wisconsin Remainder of Wisconsin Madison MSA (Dane, Columbia, Iowa)

Madison MSA Remainder

Wisconsin

9/10/2014 52 Part I: Data

1 2 3 5

6 7

8

4

9/10/2014 53 Part I: Data

9/10/2014 54 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 55 Part I: Data

Business & Industry

Demo-graphics &

Diversity


Schools

9/10/2014 56 Part I: Data

56%

7% 2%

35%

Post Graduation Plans for MMSD Seniors (2012)

4-Year College

Tech College

Job, Military, Job Training

Misc.

SOURCES: Wisconsin Dept. of Public Instruction

We Need More Pathways for Madison Kids

9/10/2014 57 Part I: Data

56% 53%

82%

43% 59%

7% 10%

9%

23%

27% 2% 6%

7%

4%

4% 35% 30%

2%

29%

10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Post Graduation Plans

Misc.

Job, Military, Job Training

Tech College

4-Year College

SOURCES: Wisconsin Dept. of Public Instruction

We Need More Pathways for Madison Kids

9/10/2014 58 Part I: Data

BIG TAKEAWAYS

9/10/2014 59 Part I: Data

ASSETS & OPPORTUNITIES

1. “Economic Engine” for Wisconsin

2. “EPIC babies”

3. Tap UW horsepower

4. Bio/health/IT/Food

5. We’re growing & changing

CONCERNS & CHALLENGES

1. Tax base growth and distribution

2. Future of perimeter neighborhoods

3. EPIC Dependency

4. Achievement gap & future workforce

5. Equity and opportunity

BIG TAKEAWAYS

9/10/2014 60 Part I: Data

19

70

19

75

19

80

19

85

19

90

19

95

20

00

20

05

20

10

20

15

20

20

20

25

20

30

20

35

20

40

Who are the

next 50K–100K

Madisonians?

9/10/2014 61 Part I: Data

GOES TO

MEETINGS

“NICE MID-SIZED COLLEGE

& GOVERNMENT TOWN”

“DIVERSE & GROWING

INNOVATION HUB”

9/10/2014 62 Part I: Data SOURCES:

1.Data

2.Vision

3.Strategies

4.Action Plan



9/10/2014 63 Part I: Data




http://instagram.com/p/qH0AdGS1gK/






9/10/2014 64 Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech.

Madison’s 4-Part Economic Vision

Part II: Vision

9/10/2014 65 Part I: Data



Part II: Vision

9/10/2014 66 Part I: Data


We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses.


Part II: Vision

9/10/2014 67 Part I: Data




Part II: Vision

9/10/2014 68 Part I: Data



As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all sizes opportunities to succeed, and all Madison children pathways to meaningful careers - while recognizing that the prosperity of our people and our businesses are bound together.


Part II: Vision

9/10/2014 69 Part I: Data





Part II: Vision

9/10/2014 70 Part I: Data




Above all and connecting everything, it is Madison’s appeal as a place that truly sets us apart. This includes creating vibrant neighborhoods and bustling commercial districts that will grow our tax base, building an unmatched local food system, cleaning our lakes, becoming the nation’s undisputed best city for

biking, and supporting the success of our schools.


Part II: Vision

9/10/2014 71 Part I: Data







Part II: Vision

9/10/2014 72 Part I: Data







Part II: Vision

9/10/2014 73 Part I: Data


Innovation

Talent

Opportunity

Place

4 THEMES

Part II: Vision

9/10/2014 74 Part I: Data




http://instagram.com/p/qH0AdGS1gK/






9/10/2014 75 Part I: Data

Part 2 Instructions

• The room is divided into four sections 1. Innovation

2. Talent

3. Opportunity

4. Place

• Join small groups focused on one of the topics

• Use the “MIND MAP” to record ideas

• Text ideas to the screen

• After 30 minutes, you will rotate once and pick another topic

Part II: Vision

9/10/2014 76 Part I: Data

INNOVATION

What Can Madison Do To Support Innovation? MADISON’S ECONOMIC STRATEGY

Shaping What’s Next Work with your group to fill in the spaces below and/or send a word or a phase by sending a text to 22-333, with the number 391618 followed by your message

Madison is rising as a

globally-connected

innovation hub at the

vanguard of new ideas in

life sciences, health,

advanced

manufacturing, & digital

technology.

We will be a magnet for

diverse talent with a

skilled workforce poised

to thrive in the new

economy, world-class

researchers fueling new

ideas, and a network of

entrepreneurs launching

game changing

businesses.

As we strive for equity, we

will build an “opportunity

economy” that gives all

residents opportunities to

flourish, businesses of all

types opportunities to

succeed, and all Madison

children pathways to

meaningful careers -

while recognizing that the

prosperity of our people

and our businesses are

bound together.

Above all and

connecting everything, it

is Madison’s appeal as a

place that truly sets us

apart. This includes

creating diverse

neighborhoods and

bustling commercial

districts that will grow our

tax base, building an

unmatched local food

system, cleaning our

lakes, becoming the

nation’s undisputed best

city for biking, and

supporting the success of

all our schools and

neighborhoods.

9/10/2014 77 Part I: Data

INNOVATION

What Can Madison Do To Support Innovation? MADISON’S ECONOMIC STRATEGY

Shaping What’s Next Work with your group to fill in the spaces below and/or send a word or a phase by sending a text to 22-333, with the number 391618 followed by your message

Madison is rising as a

globally-connected

innovation hub at the

vanguard of new ideas in

life sciences, health,

advanced

manufacturing, & digital

technology.

We will be a magnet for

diverse talent with a

skilled workforce poised

to thrive in the new

economy, world-class

researchers fueling new

ideas, and a network of

entrepreneurs launching

game changing

businesses.

As we strive for equity, we

will build an “opportunity

economy” that gives all

residents opportunities to

flourish, businesses of all

types opportunities to

succeed, and all Madison

children pathways to

meaningful careers -

while recognizing that the

prosperity of our people

and our businesses are

bound together.

Above all and

connecting everything, it

is Madison’s appeal as a

place that truly sets us

apart. This includes

creating diverse

neighborhoods and

bustling commercial

districts that will grow our

tax base, building an

unmatched local food

system, cleaning our

lakes, becoming the

nation’s undisputed best

city for biking, and

supporting the success of

all our schools and

neighborhoods.

Idea

Great Idea

Idea

Idea

Idea

Idea

Impossible Idea

Good Idea

Idea

Idea

Idea

Idea

Idea

CRAZY IDEA!

HERE’S MY REALLY GOOD IDEA FOR YOU..

$

9/10/2014 78 Part I: Data

9/10/2014 79 Part I: Data

9/10/2014 80 Part I: Data

9/10/2014 81 Part I: Data

9/10/2014 82 Part I: Data

Facilitators – THANKS ! Kevin Little

Matt Mikolajewski

Diane Morgenthaler

Ruth Rohlich

Susan Schmitz

Pat Schramm

Eric Steege

Steve Steinhoff

Mike Miller

Deb Archer

Jordan Bingham

Meghan Blake-Horst

Marcia Canton Campbell

Pam Christenson

Ed Clark

Steve Cover

Katherine Cornwell

Heather Allen

John Drury

Michael Gay

Melissa Gombar

Paul Jadin

Heather Stauder

Nathan Wautier

Kristin Wensing

Bill White

Angela Russell

Thanks!

http://www.publichealthmdc.com/

9/10/2014 83 Part I: Data Next Steps

Next Steps

Project Timeline 2014 2015

Q1 Q2 Q3 Q4 Q1 Q2

1) Data Get organized

Collect & Analyze Data

2) Vision Develop draft vision

Symposium

3) Strategies Develop strategies

Get input and refine

4) Action Plan Develop work plan

Timelines, metrics, and

responsibilities

9/10/2014 84 Part I: Data Next Steps

Next Steps

• Summarize results of Symposium

• Distill into a list of goals/projects/strategies

• Get input on list

• Develop work plan

• Create the Economic Strategy document

• Review and Approval of document

• Implementation

9/10/2014 85 Part I: Data


THANK YOU!

Questions & Follow-Ups:

Dan Kennelly, 267-1968

[email protected]

www.cityofmadison.com/economicstrategy







MADISON’S ECONOMIC STRATEGY...Mayor Paul R. Soglin . 9/10/2014 Part I: Data 7 2008 Plan...

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