Made in Palo Alto Magazine Fall Issue 2010

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BRAINWKS .COM

soulBRAINWORKS IS AN“EMOTIONAL RESPONSE” MARKETING COMMUNICATION GROUP THAT SPECIALIZES IN INNOVATIVE AND VISUALLY POWERFUL COMMUNICATION FOR HIGHER EDUCATION, TECHNOLOGY AND BIOSCI-ENCE. THE ART AND SCIENCE OF BRAINWORKS IS TO PUT THE SOUL OF YOUR COMPANY DIRECTLY INTO THE HANDS AND HEART OF YOUR TARGET AUDIENCE, THE RESULT . . . COORDINATED COMMUNICA-TIONS CAMPAIGNS, IDENTITY PROGRAMS, MARKETING RESEARCH AND ANALYSIS, ADVERTISING, DIRECT MAIL PROGRAMS, MULTI-MEDIA, AND WEBSITE DEVELOPMENT THAT INSPIRES CONNECTIONS AND PROVES RESPONSE.

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Hello.

With fall upon us, it is time once more to showcase the innovation, style and smarts of our amazing city.

As in so many things, Palo Alto is proving its vanguard position in the green economy. In this issue, we take a look at Palo Alto’s own Tesla Motors, and the region’s position in the center of the emerg-ing electric car industry. Iris Harrell, President and CEO of Harrell Remodeling, addresses the myth that green renovation always has to be more expensive, and we profile artist Michael Killen and his attempt to change the world through painting.

As always, there are many people to thank for making this maga-zine possible. Along with all of our contributors, special thanks go out to Rebecca & Terry Counihan, Chris Schmauch of GoodEye Photography and Adam Mason and Dang at Jungle Digital for their valuable assistance.

We also welcome our newest sponsor: Palo Alto-basedBling Nation. A PayPal partner, Bling Nation provides a fun and

easy way to send money and make pay-ments using your mobile phone. For more information, check out www.BlingNation.com.

Finally, I would like to thank Ana Cruz, my life and business partner, for her support, vision and leadership. I couldn’t do it without you… and I wouldn’t want to!

JoellePublisher + Creative Director

Made inPalo Alto

ANA & JOELLE CRUZPUBLISHERS CREATIVE [email protected]

REBECCA COUNIHAN, MBADIRECTOR OF [email protected]

OFFICE:530 EMERSON STREETDOWNTOWN PALO ALTO2ND FLOOR

JUNGLE DIGITAL IMAGINGWWW.JUNGLEDIGITAL.COM

FOR ADVERTISING INQUIRIES:

650.740.6808650.276.9057ALL TEXT AND ARTWORK ARE COPYRIGHT OF THEIR RESPECTIVE CREATORS AND PUBLISHERS. NONE OF THE MATERIAL IN THISPUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT THE WRITTEN CONSENT OF MADE IN PALO ALTO MAGAZINE OR THE COPYRIGHT HOLD-ERS. EVERY EFFORT HAS BEEN MADE TO PROVIDE ACTUALLY ACCURATE INFORMATION.

MADE IN PALO ALTO IS PUBLISHED FOUR TIMES A YEAR. ONLINE VERSION IS AVAILABLE VIA OUR WEBSITE WWW.MADEINPALOALTO.COM

WE ARE A SUBMISSION BASED PUBLICATION AND ARE ALWAYS AC-TIVELY LOOKING FOR CONTRIBUTORS, COLLABORATORS AND VOLUNTEERS. PLEASE CHECK OUT OUR WEBSITE

MADE IN PALO ALTO MAGAZINE™ IS A PUBLICATION OF BRAINWORKS/JOELLE CRUZ MEDIA, LLC.COPYRIGHT © 2010 BY JOELLE CRUZ MEDIA, LLC. ALL RIGHTS RESERVED. REPRODUCTION, IN WHOLE OR PART, WITHOUT PERMISSION IS PROHIBITED

Carroll Harrington, Harrington Design, initiated Palo Alto Business Goes Green/ Chamber of Com-merce in 2006. She was named the Chamber’s 2009 Tall Tree Professional Business Person in 2009 and received the Athena Award in 1993.

Chris Schmauch is a do-it-all creative direc-tor and photographer based in Santa Cruz, CA.

Christopher CharmanLong-time Bay Area resident and dotcom refugee Christopher Charman spent many years work-ing on the Peninsula. He did his undergraduate work at that other Bay Area university and recently completed a Masters in Creative Writing at San Francisco State.

Thom ScherBeyond The Dresses

Deborah MeachamYou may spot Deborah Meacham in Palo Alto licking her plate clean, trying on shoes or cheering in the crowd at Stanford Stadium. She is an experienced freelance editor whose credits include everything from academic journals to travel publications.

Nadine Priestley Photographer. Bookmaker. SJ Rep Board Chair. Mom. Wife. Former CFO. Connects Generations. photo by sister, Michaela Begg

THANK YOU.

SPECIAL THANKS TO: ALEX DONIACH, NOELLA BOUDART, ENOCH CHOI, MAURA MCNULTY, GENEVIEVE V. JOPANDA

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IN THE CENTER OF EVERYTHING

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DiningTHE STORY OFMADAME TAM

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InnovationPALO ALTO’S

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TESLA MOTORS AND THE GREEN COLLAR

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p. 124FALLING FOR

FASHION

Style

HISTORYBorn out of actors’ frustrations for opportu-nities to perform and built on the dream to provide those opportunities, Dragon Produc-tions Theatre Company was born in Los Ange-les in 1998. Soon after in 1999, the founder, Meredith Hagedorn moved to the Bay Area and began producing. In its nomadic state, Dragon staged nine productions around the Bay Area before building a home in down-town Palo Alto. The 2250 sq. ft. 42-seat Black Box theatre was completed in February of 2006 on the corner of Alma and Hamilton.

Dragon Productions Presents a play byJohn Kolvenbach about life, love and insanity

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10TH ANNIVERSARY SEASON

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Dear Joelle,

Congratulations to you and your team on the launch of

Made in Palo Alto! This pocket-sized magazine featuring

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businesses as well as people and events expresses the

innovation that Palo Alto is known for. Made in Palo

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As one of our newest Chamber of Commerce members,

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working with you in promoting Palo Alto businesses.

Wishing you great success,

Paula Sandas

CEO/President

Palo Alto Chamber of Commerce

in the Center of everything

520 Cowper StreetDowntown Palo Alto, CA 94301(650) 322-9000 (800) 824 9028

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Written by: Noella Boudart

Photo by: Doc Gurley

“Palo Alto Won’t Forget About Haiti”


“Palo Alto Won’t Forget About Haiti”


The people of Palo Alto are pitching in to help Enoch

Choi make the world a better place.

t’s a bright summer morning, and Choi – a family medicine physician with the Palo Alto Medical Foundation – has transformed his large backyard into what looks like a small pharmacy. Over a dozen volunteers, ranging in age from 16 to 60, are consolidating pills from as many as five bottles into just one. “Every inch counts,” says Choi, who travels

from group to group overseeing the process. He explains how the medications will be used and asks what toppings people want on the pizzas that he’s ordering for lunch.

17

Through his ongoing relief efforts, Enoch Choi

is making sure that the people of Palo Alto won’t

forget aboutHaiti anytime soon.

Continued


18

Like most of the supplies that Choi has brought to Haiti with his teams of volunteers, the drugs being packed have been donated – they would normally cost over $100,000. When Choi says that “every inch counts,” he really means it: travelers can carry only a few suitcases before being charged steep baggage fees. The space in the bags being packed for Haiti is precious to the Enoch Choi Foundation because every trip is a chance to bring much-needed medicines and supplies to Haitians. Such generous donations have played a large part in supporting the work of Choi’s team of doctors and nurses who have offered volunteer medical aid in Haiti during one-week stints every month since the earthquake.

Continued

20


Choi’s warm and open personality bringsPalo Alto together and makes

any help feel valued.

Continued

The generosity of Palo Altans, who have donated funds, technology, expertise and especially time and labor, has made the Enoch Choi Foundation incredibly effective and has facilitated access to further support from the Bay Area as well as from across the United States. Donations have come from far and wide. Within the first several months following the earthquake, several Palo Alto elementary schools raised thousands of dollars for Haitian aid through donations in coins collected in cans by school children and their parents. Later, through social networking over the Internet, Choi connected with a philanthropist on the east coast who provided thousands of free airline miles to transport Choi’s team of medical volunteers.


24 Another boon to the success of the Enoch Choi Foundation is its size. Unlike massive organiza-tions such as USAID or the Red Cross, Choi’s delegation of less than twenty volunteer nurses and doctors can mobilize quickly and move efficiently through Haiti to the areas most in need. Additionally, Choi is never shy or too proud to ask for assistance. The morning of medicine packing brought together Palo Altans who had heard about the Foundation’s efforts through church organizations, the Enoch Choi Foundation’s Facebook page and even Twitter. Choi’s warm and open personality brings people together and makes any help feel valued.

The generosity of Palo Altans has made the Enoch Choi

Foundation incredibly effective.

Recently, Choi caught the attention of Palo Alto’s young working set. Palo Alto Young Professionals (PAYP), a group established through the Chamber of Commerce, quickly embraced the mission of the Enoch Choi Foundation. PAYP wanted to support Choi’s foundation but with a tangible funding goal. Choi met with the group to explain the founda-tion’s work and needs, and PAYP decided to focus their fundraising efforts on a water filtration system that will be both low cost and low main-tenance relative to its high productivity. In April, PAYP held a silent auction and in May, a raffle. To date, PAYP is two thirds of the way towards reaching its goal of raising $3,000 to send a water filtration system to Haiti with Choi’s foundation.

“One of the things that comes across most about Enoch is his humility,” said PAYP Chair Richard Hackmann, “The way he approaches the whole thing. It’s never about him, or a building a foundation in his name, it’s about doing something to make the world a better place.”

Made inPalo Alto

Richard Hackmann

EMERGING PROFESSIONALS IN COMMERCE

http://www.facebook.com/pages/Epic-Palo-Alto/108340369200363?ref=ts#!/pages/Epic-Palo-Alto/108340369200363

The Palo Alto YoungProfessionals are now

EPIC Palo Alto is a sub-group of the Palo Alto Chamber of Commerce reaching out to the next generation of business and technology leaders.

Network with EPIC Palo AltoAll mixers are 5:30-7:00 pmon the fourth Tuesday of everymonth in Palo Alto.

Friend us on Facebook to get involved.

http://www.facebook.com/pages/Epic-Palo-Alto/108340369200363?ref=ts#!/pages/Epic-Palo-Alto/108340369200363

http://vivrepa.com/

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Madame Tam Bistro is a journey 30 years

in the making.


The Story ofMadame Tam

Saigon, 1975. A young girl’s lofty dreams of falling in love and starting

a family were dashed against the backdrop of the Vietnam War.

The day that was supposed to be Tam Minh Le’s

wedding day was the day that American troops decided

to evacuate South Vietnam.

Instead of planning for her future,

she was forced to plan her escape.

Continued


Photo by: Nadine Priestley Photographywww.nadinepriestley.com

33

Overcoming insurmountable odds, she would find her way to America. From the coast of Thailand to the straits of Malaysia, she survived her perilous journey by working and cooking tirelessly to keep her dreams alive. In cooking, she found

her refuge, which secretly became a dream of opening her own restaurant one day. Finally arriving on American shores, she had little but the spark of a dream to keep her

faith alive. Working and cooking at kitchens in the Vietnamese enclaves of San Jose, Califor-nia, she told herself that, one day, her dream would become reality. Days turned into months and months into years as she faced the prospect that her American Dream might not come true. Through every setback and obstacle, she told herself it could not compare to her journey to America, and she began to invest in the one thing she knew would be a sure bet: herself. And she knew she would make it, despite the odds.

Made inPalo Alto

34

Madame TamGourmet Asian Bistro

322 University Avenue Downtown Palo Alto, California(650) 330-1920

www.madametan.comFriday - 11am- 10pm

Saturday - 11am- 11pm

Executive chef and owner Tam Minh

Le’s recipes infuse Southeast Asian

dishes with her signature flair.

Every dish is a story of her journey,

every spice tells you of where she’s

been. Walk into most restaurants

and you wonder where its soul lies.

Come into Madame Tam Bistro and you will find the soul of a woman

who wants to feed the world

with every dish that she makes.

www.madametan.com


35

Photo by: DJ Le

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Continued

SliderBar Café is a fresh, causal, fast-dining concept

created by veteran restaura-teur Ashwani Dhawan, owner of the acclaimed Mantra res-taurant and lounge in Palo Alto. This new cafe offers a compact, green menu that combines traditional

sliders, wine, beer and some serious coffee at amazingly affordable prices.


Ashawani teamed up with Sunny Tam AIA/Studio 02 architects of Mountain View to create an ambiance that compliments the new food concept. The narrow space presented a challenge to both the architectural design and the restaurant operation. The solution utilizes the existing high ceiling with oversized wall mirrors to create a more open, unobstructed feel in the dining area. New skylights were also added to fill the space with natural light.

To accommodate a full-service kitchen in this compact space, an open bar in the dining area offers drinks, ordering and other services, while food production takes place at the far back. Communal tables maximize seating while enhancing the causal atmosphere. Low-VOC paints and recycled-wood tabletops are just a few of the measures taken to increase the green value of the SliderBar Café.

Made inPalo Alto

SLIDERBAR CAFE324 University AvenueDowntown Palo Alto650 . 322 . 7300Open 7 days a week7:00 am to Midnight

what I ride.


I am John Clement, this is . . .


- Moots Titanium Psycholo-X- TRP Carbon Brakeset- Custom Chris King Wheelset- Ritchey WCS Cockpit- SRAM Red Drivetrain- Challenge Grifo CX Tires- Fizik Antares

www.paloaltobicycles.com

what I ride.

www.paloaltobicycles.com • 171 University Ave • 650.328.7411



what I ride.

www.paloaltobicycles.com 171 University Ave • 650.328.7411



I am Spencer Collom, this is . . .


- TREK Project One Madone 6 Series- Dura-Ace 7900 Drivetrain- Dura-Ace 1380 C24 Wheelset- 3T Cockpit- Fizik Antares- Bontrager Race X Lite Tires


what I ride.

www.paloaltobicycles.com 171 University Ave • 650.328.7411




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Photo by: GoodEyePhotography.com

www.coupacafe.com

is an urban oasis, a l i v e l y V e n e z u e l a n -restaurant featuring a com-pletely new style of interna-tional dining that combines the best of Venezuelan dishes with the philosophy of the modern slow food movement promoting the use of organic and fair-trade ingredients. Coupa Cafe is the only restaurant in the world (outside of Venezuela) where you can enjoy the nation’s shade-grown, handpicked, patio sun-dried, super fair-trade, organic, single-estate Arabica coffee beans roasted in small batches, along with international sweet and savory delights.

Continued

www.coupacafe.com


Coupa Café is a family-owned business that was conceived prior to 1990 as a result of the desire to revive the tradition of excellent quality Venezue-lan coffee that was lost during the “oil boom years.” The Coupal family works directly with the coffee farmers in Venezuela, ensuring that they receive fair-trade prices for their coffee production.

The Coupals promote the phi-losophy of excellent-quality products and friendly service. In the U.S. and in Venezuela, they support local organic farmers and sustainable agri-cultural practices. Coupa Café is a member of the Specialty Coffee Association of America, the California Restaurant As-sociation and the Slow Food Organization, among others.

PALO ALTO538 Ramona St.Downtown Palo AltoOpen 7 days a week7:00am to 11:00pm

STANFORD 473 Via OrtegaStanford UniversityMon – Fri 7:30am to 5:30pm

571 Escondido MallStanford UniversityMon - Fri 7:30am to 6:00pmSat - Sun 8:30am to 6:00pm

WWW.COUPACAFE .COM

The desire for excellent quality and the perfect cup of coffee led to the opening of Arabica Coffee Company, the roasting company of Coupa Café, in Caracas, Venezuela, in 1990. After numerous demands for Coupa Café outside of Venezuela, Coupa Café opened its doors in Palo Alto, California, in 2004, followed by another location two years later in Beverly Hills.

In 2008, Coupa Café also opened in the Energy and Environment Building (Y2E2) at Stanford Univer-sity. In the winter of 2009, Coupa Café began offering its trademark gourmet coffee and culinary attrac-tions with the opening of another location outside the Green and Meyer Librariesat Stanford University. Made in

Palo Alto

www.coupacafe.com

Welcome to Sprout CafeHello

S

We’ve got more heart than lettuce. More juice than any tapioca. Sometimes a little spicy, but always cool. Sprout is all about fresh ideas mixed with the best ingredients that will leave any taste bud wanting more. It’s about the idea that gourmet doesn’t mean top dol-lar. It’s the healthier, cost-conscious part of you that is just waiting to get out — all in a friendly environment.

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Palo Alto’sElectric Car RevivalWritten by: Alex Doniach


AMADE IN PALO ALTO / FALL 2010 / MADEINPALOALTO.COM

60

A s BP’s geyser of oil gushed into the Gulf of Mexico last June, a forum of scientists, activists and innova-tors gathered in Washington, D.C., to review every possible solution.

During this summer’s meeting of energy experts gathered in the U.S. capital, the con-versation quickly turned to new technologies. Participants agreed that as the oil spill revives anxieties about our addiction to fossil fuel, Americans might be willing, finally, to embrace alternatives – including the electric car.

Continued

61

Much of the creative innovation behind the

latest battery-operated car technology is happening right here in Palo Alto.

While the electric car movement hasn’t quite spread its wings nationally, a surge of auto makers and venture capital-backed startups have launched in response to America’s appetite for oil independence. And much of the creative innovation behind the latest battery-operated car technology is happening right here in Palo Alto.

Carmakers worldwide – Audi, Daimler and Volkswagen included – have established advanced labs here to draw on the pool of Silicon Valley designers, innovators and engineers involved

Once considered a casualty of the auto industry, electric cars are poised for a rebound and have quickly evolved into a leading transporta-tion alternative, according to Diarmuid O’Connell, a forum participant and Vice President of Business Development at Tesla Motors, the Palo Alto-based electric car company famous for its $100,000 battery-powered sports car.

Turns out, Tesla isn’t the only Palo Alto-headquartered company waving the electric car banner.

62


Continued

in developing modern cars’ advanced technol-ogy systems. In late July, Volkswagen’s board chairman picked the company’s Palo Alto Electric Research Laboratory to unveil plans for Volkswagen’s electric car future.

“There is just a tre-mendous amount of talent in Silicon Valley and a tremendous amount of venture capital,” explains John Proctor, a spokesman for Better Place, a Palo Alto-based electric car infrastructure startup working to set up a global network of charging stations. Better Place relocated

its headquarters to Palo Alto in order to feed off of those resources. Founded in 2007 by former software executive Shai Agassi, Better Place launched in response to the need for basic electric car infrastructure – such as stations for charging car batteries on long trips – just as automak-ers began the race to develop electric car models. Perhaps best known for creating a system that allows car owners to swap drained batteries for new ones, Better Place has become a leader in developing the tech-nology behind electric car charging stations.


64

Better Place is now backed by $700 million in venture capital and has inked deals with Israel, Denmark and Australia to build nationwide networks of charging stations. The company has also signed agreements with Renault-Nissan and Chinese automaker Chery Automobile to develop cars designed for the company’s battery-swapping systems. Plans to roll out charging stations in the Bay Area, Hawaii and Ontario have also been announced, although those markets are much further behind, Proctor tells us.

“Our goal is to end oil consumption,” Proctor says. “But you can’t expect most people in the world to choose green cars unless they’re at least as conve-nient and affordable as a comparable gas version.”

While an interest in electric-car technology far preceded the BP oil spill, Proctor said the spill has highlighted the need for alternatives and generated increased customer awareness and the realization that oil is only going to get more difficult and more expensive to obtain.

Eco-conscious innovators

“I think people on an individual basis don’t know what they can do about their oil dependence because giving up cars and driving altogether is not something that is feasible for everybody,” Proctor concludes, adding that with the right infrastructure in place, electric cars could become an affordable answer to that dilemma.

Even though some consumers are slowly embracing the trend, electric cars have yet to hit the mainstream. But eco-conscious innova-tors are encouraging others to drive green.

Peter Friedman, the general manager of Hotel Keen, a downtown Palo Alto hotel slated to open in August, has invested in the establishment’s first electric car to shuttle guests around town.

“We just feel that this would be an opportu-nity, as a new kid on the block, to impress the community and show our guests that, yes, we do care about the environment,” says Friedman.

Eco-conscious innovators– like Palo Alto’s Hotel Keen – are encouraging others to drive green.

Made inPalo Alto

http://threestory.com/

http://www.tompertdesign.com

http://raygunstudio.com/

Tesla Motors and the Green Collar Revolution

72


Written by: Christopher Charman

Photos provided by: Tesla Motors, Palo Alto


conomists, environmental-ists and politicians have been predicting the rise of a new, green economy as far back as 1976, when the term “green collar” was first used in congressional hearings. Over the past three decades, we were to have shed our dependence on polluting, politically volatile petroleum. Our cars were to be electric, our houses powered by renewables and our jobs contributing to smaller carbon footprints.

We should be in greenerpastures by now.

74 E

Somehow, very few of those green goals have been realized. Domestic and international automobile manufacturers did build all-electric vehicles – GM’s EV1, Honda’s EV+ and Toyota’s electric RAV4 – but lessees were forced to return these great electric cars to be deactivated or destroyed.

And it doesn’t seem as if green-collar jobs in America will be retraining auto workers. The greenbacks for green jobs largely have been directed towards building retrofits, with a sprinkling of solar and wind energy invest-ment. It’s a pretty far cry from the 5 million green jobs the incoming Obama administration hoped to create. Achieving such a lofty goal would call for a fundamental retrenching of a basic American necessity, say, the automobile.

Continued

75

Enter Palo Alto-based Tesla Motors. In a little more than seven years, this Silicon Valley idea has gone from 0 to 60 faster than one of its highly sought-after Roadsters to become the world’s only auto maker that mass produces all-electric vehicles for highway use.

While the beautifully crafted and engineered Roadster and Roadster Sport have been criti-cally acclaimed in the automotive press, the base price of over $109,000 is a significant barrier to mass-market appeal. Taking a lesson from the Silicon Valley’s entrepreneurial past, Tesla Motors has used the initial versions of its product

Continued


as a test bed, integrating the feedback and expe-rience of early adopters to fold back into the design of its first production sedan, the Model S.

The Model S will be the first truly practical electric vehicle, with space for a whole family (plus luggage) and a range of up to 300 miles on a single charge. With preorders running in excess of 2,000 units, the Model S will (after federal tax credits) carry a more affordable $49,900 price tag and should begin delivery to customers in 2012. In a joint venture with Toyota, Tesla Motors has purchased a large portion of the defunct NUMMI auto assembly facility across the San Francisco

78

Bay from Palo Alto in Fremont, California. According to Tesla CEO Elon Musk, “the Tesla factory effectively leverages an ideal combination of hardcore Silicon Valley engineering talent, traditional automotive engineering talent and the proven Toyota production system. The new Tesla factory will give us plenty of room to grow.” The Model S assembly will bring more than 1,000 long-anticipated jobs to green up the Bay Area’s golden hills, continuing the Palo Alto tradition of innovative entrepreneur-ship, this time with an eco-friendly focus.

Made inPalo Alto

Model S

http://www.universityart.com/Palo_Alto


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Beginning After the End

I thought about the direction the world was taking. About what might happen to our civilization. Sometime in the future, a new generation might paint over the art that they find on the walls of our caves.

What would a strong, vibrant American climate movement look like and how can you get involved? Artist, filmmaker and author Michael Killen has a vision that is bringing new voices to the climate movement.

This project is dedicated to a keystone voice in the film, world-acclaimed climate scientist Stephen H. Schneider, PhD, who passed away on July 19, 2010.

Continued

Painting to Change the World:

A Fusion Between Art and Science?

Article by: Carroll Harrington and Michael Ruescher

Graphics by Michael Ruescher

Todd Ayers, General Manager,

University Art, and Michael Killen,

Painting to Change the World artist,

in front of Killen’s painting Evolution

of Consciousness in the window display of the University Art Annex, Ramona and

Hamilton, Palo Alto

Clim

ate C

hang

e for

the W

ealth

y

The lateStephen H.

Schneider, PhD, Woods Institute for the Environment at

Stanford

Meg Burke, PhD, California Academy

of Sciences

Pat Burt, Mayor, City of Palo Alto


Continued

Michael Killen fine art posters on display at University Art, Palo Alto

Armed with paintbrush, canvas, a video studio and the belief in “Environmental Rights for the People,” Killen has set out to create the film Painting to Change the World: A Fusion Between Art and Science, a documentary that tells the story of an artist who is challenged to do exactly what the title says.

Killen conducts skillful interviews with leading voices in climate and energy and trans-forms their insights into provocative paintings.

88 The interviews and the paintings that they inspire are the foundation for his work-in-progress film Painting to Change the World: A Fusion Between Art and Science.

A selection of fine-art posters of Killen’s original paintings is on display at University Art, 267 Hamilton Avenue in Palo Alto. You can support this movement and receive one of Killen’s posters with a donation of $150 or more. University Art is giving a 25% discount on the framing.The nonprofit Midpeninsula Community Media Center is the fiscal agent and pro-duction house for the film. Mediamor-phosis, Mountain View, is the print shop.

Made inPalo Alto

89 Liberty Fused to Coal and Oil, Beginning After the End and Climate Change for the Wealthy on display in University Art’s Palo Alto store.

Artist Michael Killen painting with his cat Smokey watching over him.

A long-time Palo Alto resident who now lives in Menlo Park, Michael

Killen is the founder of the research company Killen & Associates, Inc.

Killen has made more than 400 television programs and has written

six books. He now devotes his time to using his art and storytelling

skills to help researchers and educators share their own stories.

Killen.com • Email: [email protected] • Facebook “Painting to Change the World”

For more information:

www.PaintingtoChangetheWorld.com


www.studio02.net


At Studio02, we treasure innovative design solutions, client servicesand satisfaction and most importantly teamwork.

As architects, we collaborate with our clients and contractors to achieve our common goal of excellence.

www.studio02.net


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Article by: Iris Harrell

Photos provided by: Bella Babot, GPHR, CGBP

Director of Marketing, Harrell Remodeling, Inc.

PRABHAKAR KITCHEN ISLAND

I continue to be surprised when people ask me how much of a premium they will have to pay if their remodel has eco-friendly elements. There seems to always be an assumption that green choices cost more.

People generally understand that they will pay more for higher quality, but when it comes to their homes and work to be done on them, many otherwise educated homeowners believe that anyone in the building trades will suffice. Often, they assume that the only real difference is in the price.

Continued

Dispelling the Myth

Green Isn’t Always More Expensive


But what about all the smaller decisions, such as choosing a new oak floor versus one made of bamboo? Do you choose fluorescent, recessed lights over incandescent ones? These are examples where there is no increase in cost when choosing a greener solution. Do you pick a new,energy-efficient, front-loading washing machine versus a conventional model? One of the con-siderations for larger, less-frequent purchases is what will you save over time if you pay more for a certain machine, and how long will it take to recoup your original outlay.

Continued

MEYERSZ

INK

95

Continue on next page

HELDEBRANDT BATH

96

For the record, some green choices for your home are actually less expensive. It is certainly a cost savings to refinish your existing kitchen cabinets instead of putting in brand-new ones, if you are happy with the existing countertop and layout.

97

Refinishing your existing hardwood floor, rather than putting in a new one, is a less-expensive and eco-friendly choice, since it preserves the resource that you already have and does not disturb the surrounding finishes that touch the floor.

Be sure to test your assumptions the next time you hear the myth that the green choice will “always” cost more.


Iris HarrellGC, CKD, CBD, CGBPCEO, President, General Contractor

Harrell Remodeling650.230.2900

Email: [email protected]

Made inPalo Alto

If you are considering a large-scale remodeling project and wonder if it is less expensive to scrap what you have and start over, a word of advice: I have rarely found it cost wise to start over from the ground up.

My point is that green is not always more expensive and that, in fact, environmen-tally sensitive solutions can actually be less expensive. Be sure to test your assumptions the next time you hear the myth that the green choice will “always” cost more. After all, what is your health and comfort worth? Creating a healthy and sustainable home is good for you, your family and our planet.

99

ww.harrell-remodeling.com

in her shoesMade in Palo Alto, California

855 El Camino Real #45Town and Country Village

650.326.9644

In Her Shoes features apersonally selected assort-

ment of shoes, jewellry, and accessories. Our collection

ranges from the cheeky funk of John Fluevog, the styl-

ish everyday comfort of Paul Green, to the elegance of

Cynthia Vincent and every-thing in between.

With all store profits benefiting the Global Fund

for Women, In Her Shoes proves

that looking good and doing good don’t have to be mutually exclusive.




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Falling forFashionWritten by: Noella Boudart



Palo Alto has a glorious handful of clothing boutiques with colorful, comfortable yet chic and original items that will enhance anyone’sfall wardrobe.

photo by: Orapa


Planning your autumn wardrobe? These three

Palo Alto boutiques showcase gorgeous local and international style.

It’s the beginning of fall and you ask yourself, “What to wear?” During your summer travels, you may have picked up some exciting new pieces and favorite patterns, but if you’re interested in adding to your wardrobe, you don’t need to travel far. Palo Alto has a glorious handful of clothing boutiques with colorful, comfortable yet chic and original items that will enhance anyone’s fall wardrobe. Made in Palo Alto interviewed the owners at three of the newest boutiques on the Palo Alto scene to find out about featured fashions for the season and the sources of their inspiration.

Continued

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: Goo

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Phot

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com

Gitane

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G I T A N E

Simply walking into Gitane can brighten your day with the vibrant array of colors and refresh-ing styles. Even the walls are inviting, with vivid, warm hues. Owner Malika explained that she designed the store to be a home away from home, a place where people would feel welcome to stay and hang out.

Continued


110

This friendly atmosphere is nurtured by comfort-able couches set throughout the store and a large jug full of refreshing lemon water for thirsty shoppers. Malika wanted create a boutique where everyone – friends enjoying an afternoon out, mothers and daughters shopping together – could find something they adored, regardless of their shape, size or style.

Malika got her start in the fashion district of Paris, but she has been working in fashion in the Palo Alto area since moving to the U.S. more than twenty years ago. She has developed a strong re-lationship with many of her customers, who trust her judgment and style recommendations implicitly. This is a particularly rewarding aspect of her work – to make women smile when they look in the mirror.

Gitane offers a range of shades, prints and styles, playfully grouped by color in different parts of the store. The store’s clothes come from vendors all around the U.S., and there are bound to be several new pieces any time you visit. There is jewelry made by local vendors, including bracelets that are a fundraising effort to send money to Africa. For this fall, Malika says that gem tones like amber and deep purple will continue to be very popular.

Continued


112

O R A P A

Orapa may be one of the best-kept clothing secrets of Palo Alto. Tucked away between

a little restaurant and a

sewing shop in downtown

Palo Alto, Orapa offers

unique apparel with inter-

esting structures, cuts and

styles from Eastern Europe.

Orapa’s owner, Cedide,

opened the shop in Palo

Alto a little over a year ago

but clothing has been her

longtime passion. In fact,

that is what Orapa means

in a Turkish dialect: passion. Continued

{ ORAPA in a Turkish dialect means }Passion.


114

photo provided by: Orapa

A

fter working as a computer program-mer for many years and creating handmade silk and felt scarves and dresses in her spare time, Cedide decided to open a shop where she could sell the amazing clothing that she found on her trips to Europe as well as locally made jewelry and some of her original pieces. Often Orapa will have only one of a particu-lar dress or shirt, which means that what you purchase here is likely to be one of a kind.

Continued

A

116

R U T I

Ruti, who owns the boutique that bears her name, explains that she stumbled into fashion accidentally. Her friends would always comment on the clothes that she bought on annual trips to Israel, and soon they were placing special orders with her. What started as a favor for friends eventu-ally transformed into a business, and a little over a year ago, Ruti decided to open her own store.

Continued


120 Located on a very visible corner in the Town and Country Village, Ruti has unique pieces that you are unlikely to find anywhere else – unless you travel to Israel! One of Ruti’s main fashion rules is that women should feel comfortable in her clothes while still looking wonderful. She doesn’t think a woman should have to choose between looking and feeling great.

Ruti’s hottest items include several different styles of pants in a range of fabrics, colors and textures. The unique and carefully considered apparel choices are also reflected the details of the store’s architec-ture. Walls have been given a faux-finish distressed look and clothes hang from weathered wooden racks supported by unique rope-and-pulley contraptions. And Ruti has big plans for next year, including opening another store with the same name in San Francisco. Made in

Palo Alto

Gitane855 El Camino Real # 88Palo Alto, California(650) 853-1919www.shopgitane.com

Ruti Boutique855 El Camino RealPalo Alto, California(650) 391-9719 www.rutiboutique.com

Orapa315 Hamilton AvePalo Alto, California(650) 324-0800 www.orapagallery.com

www.shopgitane.com

www.rutiboutique.com

www.orapagallery.com

the hat company

Brim the hat company . com

www.brimthehatcompany.com

www.brimthehatcompany.com

Military

One of the hottest looks you’ll see this Fall is the camouflage print. But you’re going to see it in a refined, sexy, feminine way you’re not used to seeing! I first fell in love with this Michael Kors bag walking past their Palo Store. I was surprised to find that the bag is made of a fine soft luxurious leather and has a price point of only $328! This bag will add just the right amount of camouflage into any chic wardrobe.

trend 1

trend 2Accessories Galore!

My favorite accessory of choice come Fall? Anything that fits on my arm! I es-pecially love these fun bracelets from Links of London. With an unlimited ar-ray of colors, you’re sure to find one you’ll love. I personally love wearing my “Gold and Coral Friendship Brace-let by Cat Deeley,” with gold bangles that were given to me by my husband’s grandmother. There is something about a classic piece paired up with a contemporary piece that I just adore! Make sure you check out their amaz-ing new boutique in Bloomingdales.

Christian Louboutin.

tbafblog.com

www.tbafblog.com

www.tbafblog.com

ith a background rooted in the fashion in dustry, Hasti's career has expanded

beyond styling the every day woman to incor- porating socialites and celebrities into her list of clientele. She strives on making each indi-vidual woman she works with feel unique, beautiful, and comfortable in their own skin. What sets Hasti apart is her relationships with leading designers and personalities in the fashion world, and her keen eye for up and coming styles and designers. Upon the release of her lifestyle and fashion blog, Hasti's pop-ularity grew, and demand for her styling services did as well. In an effort to meet this need, Hasti founded the Bay Area Stylist, the Bay's leading styling com-pany." Hasti and her husband currently reside in the Bay Area with their two sons and dog Thomas.

Sexy Boots

This is the year to wear boots! Wear them in the morning, for lunch with the girls, or even for evening if you dare! With sexy platforms, lace, feathers, and fur, you’ll see boots go places you never thought possible! My favorite shopping spot for the latest cutting fashion pieces is Neiman Marcus in Palo Alto. They carry my favorite boot this season--the Flannel Over-The-Knee Boot by Christian Louboutin. This sexy boot speaks to multiple trends thisFall and belongs in every Fashionista’s close.

trend 3

www.tbafblog.com

2010 Palo Alto Festival of the Artswww.mlaproductions.com/PaloAlto

You should be banking on a much more personal level.You should have your own personal banker who’s dedicated to your financialsuccess. You should have a skilled professional who will help make your day-to-daybanking effortless. You should have a financial ally who can leverage Union Bank’sglobal resources on your behalf. You deserve the exclusive personal financialservices of Priority Banking.®1

Call 1-888-818-6060 to schedule an appointment with a Priority Banker.

Palo Alto Branch – 400 University Avenue, Palo Alto, CA 94301 Vinita Bhalla, VP & Branch Manager, (650) 859-1242

©2010 Union Bank, N.A. Visit us at unionbank.com/priority

1 The Priority Banking program offers a range of Union Bank products and services to individuals and businesses that maintain combined balances of $100,000 or more inqualifying accounts. Terms and conditions of the Priority Banking program are subjectto change. You may be assigned to another program or product if you no longer meetthe minimum balance requirement of Priority Banking. See our All About Personal, orAll About Business, Accounts & Services Disclosure and Agreement for details.

https://www.unionbank.com/

Wednesday AfternoonFarmer’s Market

Downtown Palo Alto @ Lytton Plaza

Sponsored by Palo Alto Downtown Association, Palo Alto Institute, IDEO, Jungle Digital and Capay Valley Growers

Palo AltoFarmers’Market Photo by: Nadine Priestley Photographywww.nadinepriestley.com

www.pafarmers.org

www.pafarmers.org

www.pafarmers.org

The downtown Palo Alto Farmers’ Market offers fresh, high-quality produce and artisan foods from local farmers and producers.

Shop from over 50 vendors with a magnificent array of local produce, cheese, fish, meat, eggs, flowers, honey... and more! The market is a volunteer-run, 501(c)4 non-profit organization, and 2010 marks our 30th market season. Each year, proceeds from the operation of the market are donated to Avenidas, a community group for older adults.

For additional informationVisit www.pafarmers.org

www.pafarmers.org

With support from Stanford University

Booth Displays by

Stanford Medical Center

Lucile Packard Children’s Hospital

Bay Area News Group

Genencor

Tesla

Facebook

Stanford Federal Credit Union

The Simon GroupStanford Shopping center

Sponsored by

Centennial CelebrationA Toast to 100 Years of Business,Innovation and Technology in Palo Alto

October 14, 20105:30 pm to 8:30pmCocktails and heavy hors d’oeuvres will be servedamong interactive displays highlightingPalo Alto business, innovation and technology.

Hosted By

Tesla Motors3500 Deer Creek Road, Palo Alto, CA

Space is Limited!To purchase tickets, visitwww.paloaltochamber.com

For more information,please contact thePalo Alto Chamber of Commerceat (650) 324-3121

www.paloaltochamber.com

www.paloaltochamber.com

PALO ALTO

Made in Palo Alto Magazine530 Emerson Street

Michael’s Gelato & Cafe440 University Avenue

Caffe del Doge419 University Avenue

Caffe del Doge - Caltrain95 University Ave. @ Caltrain

Cafe Epi405 University Avenue

Cafe Zombie429 S California Ave. Empire Vintage Clothing443 Waverley Street Coupa Cafe538 Ramona Street, Spot - A Pizza Place115 Hamilton Ave. Fraiche Yogurt644 Emerson Street Sliderbar Cafe324 University Ave.

House of Bagels526 University Avenue Live Greene158 University Avenue House of Foam150 Hamilton Avenue Bangkok Cuisine407 Lytton Avenue Lytton Roasting Co.401 Lytton Ave Siam Royal338 University Ave. Jungle Digital530 Emerson Street Fran’s Market499 Lytton Avenue Jimmy V’s Sports Cafe461 Campus Drive Stanford

Accent Arts392 South California Ave. Theodore MockPhotography415 University Ave.

Mac’s Smoke Shop534 Emerson Street Ramona’s Pizza2313 Birch Street New York New York Sandwiches125 University Ave. Antonio’s Nut House321 South California Ave. Finding Jupiter - BandThe best Rockband at Stanford Black Diamond Sports162 University Avenue

Red Door Movies2123 West El Camino ReaL Siam Orchid496 Hamilton Avenue

University Cafe271 University Avenue Han Korean Bistro452 University Avenue Mediterranean Wraps Bistro209 University Ave.

Pick up and use your BlingTag at over 75 businesses in thePalo Alto area. Visit blingnation.com “Where to Bling?” for a full list.

http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=117727885740616172740.0004897d4a7c10f26c8de&z=12



PALO ALTO

Five Ten510 Waverley Street Mantra Restaurant632 Emerson Street Rudy’s Pub117 University Avenue City of Palo Alto250 Hamilton AvenuePay your utilities and parking tickets with your BlingTag Sprout Cafe168 University Avenue Izzy’s Bagels477 South California Ave.

Palo Alto Chamber of Commerce122 Hamilton Ave.

Zombie Runner429 S California Ave.

Coupa Cafe - Stanford Y2E2473 Vía Ortega Stanford

Coupa Cafe - Stanford Green Library571 Escondido Mall, Stanford

Coho @ Stanford459 Lagunita, No. 1 Tresidder Union Stanford The Treehouse @ Stanford459 Lagunita Drive Stanford

Ray’s @ Stanford750 Escondido Rd Stanford

145

WOODSIDE Buck’s Restaurant3062 Woodside Road

MENLO PARK

Menalto Cleaners1921 Menalto Avenue,

Eric’s Gourmet325 Sharon Park Drive

Cafe Zoe1929 Menalto Avenue

Be Yoga1923 Menalto Ave.

Stanford Park Hotel100 El Camino Real Menlo Park

SAN JOSE

North Cafe @ PayPal2211 North 1st Street Asia Cafe @ PayPal2211 North 1st Street Starbucks @ PayPal2211 North 1st Street Shipping @ PayPal2211 North 1st Street

SAN FRANCISCO

Lionharp Music205 Ellsworth St.

Ashley Adams Photography388 Beale St.

see ad on back page}



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2010

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U N I V E R S I T Y A V E

H A M I LT O N A V E

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F O R E S T A V E

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Big Basin

Santa Cruz

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101

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W E L L S AV EMEDICAL FDN

U N I V E R S I T Y A V E

H A M I LT O N A V E

LY T T O N A V E

F O R E S T A V E

H O M E R A V E

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MA

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To Stanford University To Hwy 101

NATM

Bus & Free Shuttle

Public Restrooms

Parking (2-3 hrs)

Restricted Parking

Parking Lots

Restaurants, Bars,

& Specialty Foods

Goods & Services

Public Places

$

RP

80

80

80

380

101

101

280

280

680

680

24

580

880

880

92

84

85

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PA

CI

FI

C

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CE

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Menlo Park

Palo AltoHalf Moon Bay

San Jose

Hayward

Fremont

Berkeley

Sausalito

San Mateo

Oakland

Pacifica

Big Basin

Santa Cruz

Los Gatos

Scotts Valley

Cupertino

Walnut Creek

Pleasanton

San Francisco

101

101

280

84El C

amin

o

Ala

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Mid

dlefi

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hill

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ford

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2 3

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14

13 12 11 10 9 8 7 4 3

1

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Heritage Park

Made in Palo Alto Magazine Fall Issue 2010

Documents

Transcript of Made in Palo Alto Magazine Fall Issue 2010