Mad Max: Fury Road (WB)
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Transcript of Mad Max: Fury Road (WB)
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Mad Max: Fury Road (Warner Bros)
Online Marketing/Print Ad/Social Media/Retail Partnership DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for MAD MAX: FURY ROAD. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle 7. Retail Promotion – With MELTDOWN COMICS on Sunset Blvd in
Hollywood. Home of the Nerdist Podcast. The campaign has 1,440 clicks (includes 730 bitly clicks), 7,476 content related page to date. Social Media interactions – 95. Facebook reach was 39,216.
Print Ad Example
Retail Promotion – Meltdown Comics #1
Retail Promotion – Meltdown Comics #2
Retail Promotion – Meltdown Comics #3
Retail Promotion – Meltdown Comics #4
Original Content #1
Page Views – 338
SM Interactions – 55 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Social Media – Facebook Boost
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 342K+ to date. Clicks – 114
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 2,656
Clicks - 688
Campus Circle
Newsletter Emails – 21,165 Opens – 1,225
Weekly Newsletter Campaign Clicks– 22
Calendar Listing
Page Views – 93 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Original Content #2
Page Views – 130
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 92
SM Interactions – 4 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Social Media #3
Social Media #4
Social Media #5
Social Media #6
Screening Page (LA) Page Views– 1,364 SM Interactions - 9
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Screening Page (OC) Page Views– 843
SM Interactions - 16 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page
Page Views– 735 SM Interactions - 11 Entries – 335 to date
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status