School Program Year 2010 - 2011

M.A.D.An acronym for Music, Art and Dance, M.A.D. is an off-the-wall, interactive journey for 8-12 year olds and their families

It is filled with fun tabletop ‘makes’, dynamic performances, a bit of humor and some BIG art stunts

An high-octave witty show, M.A.D. blends fascinating information and interesting educational elements with some whacked-out entertainment

M.A.D. M.A.D was conceptualized to encourage kids to think laterally and stimulate their creative potential

High on learning, packaged with entertainment, it’s all about making learning fun.

After six super-successful seasons, POGO launched season 7 in October 2009.

M.A.D is the longest running kids’ live-action creative show in the history of kid’s television

M.A.D. Credentials9 National & International Awards in 4 years!

• Best Kids’ Program: Indian Telly Awards: Year 2006, 2007 & 2008• The Global Indian TV Honors: Year 2007 & 2008• Hero Honda Indian television academy award 2007,• 31st Annual RAPA Awards 2006• PROMAX/ BDA World Gold Awards 2006. Gold Award for Total Package

Design and Best Children’s Program Promotion

M.A.D. Quick Facts• M.A.D. is an original in-house production created for

POGO’s young viewers. Kids programs aired on POGO are age relevant, safe, creative, fun and educational

• Strong parent-approved program with a huge fan following among the 4-14 year olds and their parents

• Rob (Harun Robert), the talented anchor of the show was trained at the National Institute of Design.

• Cheerful, vibrant, with a zest for innovation, he has been instrumental in providing unique, fun and exciting

creations in art. • Rob is a favorite amongst kids and can be seen in action

on Sundays at 9.00am only on POGO.

Parents of 4-6 yr olds

POGO 73%

Cartoon Network 72%

Hungama 27%

Source: Cartoon Network New Generations India 2009. Research conducted by Research Agency TNS

Q: If you could choose only 3 TV channels for your child to watch, which would you chose?Base: All Parents of 7-14 (3,431): All Parents of 4-6 (1,012)

POGO: the safe place for kids !

Parents of 7-14 yr olds

Cartoon Network 63%

Pogo 60%

Hungama 21%

M.A.D. On-Ground

Music, Art and Dance School Program

M.A.D. Live• Use art, craft, music, dance and drama as tools to

nurture and support the overall development of children

• Deliver education, entertainment and information in fun-filled activity based class room modules.

• Compliment existing school curriculum by encouraging the children to explore, experience and express themselves within the overall framework of education and infotainment.

Apart from studies, what do kids do?

14.1

19.1

1.6

16.1

7.6

3.5

37.8

2.9

9.2

5.1

0 10 20 30 40

Language classes

Computer class

Skating classes

Dance - Indian or western

Swimming

Karate / other martial art

Drawing, painting classes

Cricket coaching

Music class - vocal or instrumental

Coaching in any other Sport

7-14 yr old

Drawing & painting seem to be the most preferred classes

Drawing & painting seem to be the most preferred classes

These % are of those who go for some extra class and not of the total base

Q : Does your child go for any classes other than tuitions / related to studies ? If so then which classes ? Base: Parents of kids 7-14 (3431)Base: Parents of kids 4-6 (1012)

14% of kids aged 4-6 and 20.4% of kids aged 7-14 go for some form extra curricular activity

Source : Cartoon Network New Generations 2009 Research Conducted by Research Agency TNS

M.A.D. Live• M.A.D. Live School Program was launched in December

2008

• 154 programs conducted across 77 schools in 7 cities (Mumbai, Delhi, Pune, Surat, Dehradun, Ludhiana & Jalandar)

• Age relevant curriculum designed by a panel of

educationists and creative professionals

• Teachers training imparted by curriculum experts through Teacher Training Workshops

M.A.D. Live curriculums address the below mentioned child developmental parameters:

• Personal Development: provides an opportunity to augment creative expression, self discovery, self esteem and self concept. Studies have shown that each work of art/ craft creates a sense of achievement in the child or children who create the art

• Social Development: is enhanced as children learn to cooperate during group art projects. When individual projects are combined as in art quilts, young artists gain a sense of individual contribution to a group product and develop a "we" feeling.

M.A.D. Live A note on curriculum development

• Physical Development: muscles, eye-hand coordination, dexterity, and a sense of rhythm are developed as children engage in these activities.

• Language Development: art as a means of expression that does not rely on verbal or decoding skills. Language is applied and their vocabulary is increased as the children talk about their art projects. Drawing also contributes to the development of writing.

• Cognitive Development: • Correspondences such as one-to-one or one-to-several• Part-Whole relations• Order, relationships, Seriation• Symbolic representation• Classification• Spatial relationships• Dimensional relations• States of matter• Number and quantity• Topological relationships

Case Studies

• M.A.D. Live Summer 09• M.A.D. Live Christmas 08

M.A.D. Live Summer‘09Learning Objectives: • Students learnt about countries, customs,

history, local arts and crafts, music and traditions

• Each day, they learnt 1 new art or craft technique which was used to create interesting and relevant objects

• Confidence building: at the end of the class, the children were encouraged to share their creations with others

Learning Tools:• Interactive participation: Slide shows, music and

games• Art & Crafts: all materials were provided to the

teachers, trainers and children

Beyond the Classroom:

The children took their creations home every day to share with their friends and families

Summer Curriculum 09• Age groups: 4-7 and 8-14:

• Different craft activities for both age groups: as per age and skill set proficiency

India: Block printing & Kundan work

China: Calligraphy

Japan: Origami & OHP Painting

Africa: Mosaic

Egypt: Hieroglyphs

Greece: Theatrical masks

USA: Mardi Gras & stick craft

Denmark: Felt puppet

Australia: Boomerang

Antarctica: Soap carving/ card making

Columbia: Raised line sculpture

Poland: Quilling

M.A.D. Live Grand Fest ‘09• At the end of the summer workshop,

there was a Grand Fest (Exhibition & Show) bringing together all the children from all the centers to one showcase platform

• All the objects created by the students were exhibited for their friends and family to admire

• A huge hit with kids of all age groups - Rob was the Guest of Honor. He performed for the kids and gave a live demonstration of his much loved and famous Sand Art Painting technique

• All the students participated in the fest by performing a dance, music or skit conceptualized by them

• The costumes and props were designed by the students for their performances

The Mighty Chinese Dragon made by the kids

The Mighty Chinese Dragon made by the kids

Art & Craft ExhibitionArt & Craft Exhibition

Children’s performanceChildren’s performance

Children’s performance

Children’s performance

Rob’s Performance and interaction with the participants Rob’s Performance and interaction with the participants

Rob’s Performance and interaction with the participants

Rob’s Performance and interaction with the participants

Christmas Curriculum 08• Age groups: 7-10 and 10-14

• Christmas and celebration related craft and art activities

• Each day children learnt 1 art and 1 craft technique

• They created festive decorations, gifts and gift wraps, etc. using these techniques

• Received a certificate of appreciation from Rob

Straw & Ink paintingStraw & Ink painting

Story time!Story time!

Participants formed their own Rob Fan club and posted messages for the M.A.D. show host, Rob

Participants formed their own Rob Fan club and posted messages for the M.A.D. show host, Rob

Sumigashi paper lanternsSumigashi paper lanternsParty MasksParty Masks

Straw & Ink paintingStraw & Ink painting

It’s a M.A.D. mad world! Making feathers from everyday paper: activity at the Christmas workshop

It’s a M.A.D. mad world! Making feathers from everyday paper: activity at the Christmas workshop

Certificate and gift distribution on last dayCertificate and gift distribution on last day

M.A.D. Live Certificate

For further information:

Contact:Sumeru Academy of Digital Arts

Dhole Patil Road * Baner Road

Ph: 9272113270 / 020-65003944 & 45e-mail: info@sumeruacademy.com