MAD FACTORYMARKETING & DESIGNPORTFOLIO

MAD FACTORYOFFERS CONSULTANCY SERVICES IN MARKETING, VISUAL COMMUNICATIONS AND GRAPHIC DESIGN TO PROPOSE UNIQUE AND DISTINCTIVE SOLUTIONS, AS A RESULT OF A MULTIDISCIPLINARY APPROACH. EVERY ELEMENT OF THE STAFF IS INVOLVED IN THE PROJECT PROCESS, ENRICHING IT WITH OWN INDIVIDUAL AND PROFESSIONAL FEATURES. WE PUT FORWARD A SYNERGISTIC AND HARMONIOUS BLEND OF ANALYSIS AND CREATIVITY BY PROVIDING DIFFERENTIATED AND SPECIALIZED SKILLS.

MAD FACTORYMARKETINGQUALITATIVE MARKET RESEARCHMARKET ANALYSISSTART-UP PLANNINGSTRATEGIC MARKETINGOPERATIONAL PLANNING

ETHNOGRAPHIC APPROACHAnalysis of determined cultural environment, in order to deeply explore purchase motivations

DESK ANALYSISStudy of context, throughout market and target analysis

BRAND IMAGE ANALYSISDe!nition of brand image pro!le, both at a functional and symbolic level (values, meanings, conceptual and real prerogatives); evaluation of the ability of the brand to build emotional ties with its customers, meeting the deepest needs in a coherent way, in its constituent elements

INSIGHT DEFINITION + CONCEPT TESTExploration of unexpressed consumers needs, in order to create new relevant insights; detailed analysis of product/service concepts, both at a cognitive and symbolic level

PRODUCT TESTReading and analysis of the experience and emotional aspects developed in the relationship between consumer and product; detection of likes and dislikes, perception of organoleptic/functional/performance details and product/service potentialities

ADV TEST

Analysis of creative proposals, in order to identify the elements of communication that best meet the objectives settled to launch a new product and brand image

PACK TESTAnalysis of brand values and product expectations in order to point out their iconographical performance; study of expressed visual codes, in order to investigate integration and coherence with the brand and ability to confer to the product strategic distinctiveness, within a category

SERVICE TESTSymbolic and detailed analysis of a range of proposals for the creation of subsidiary services to the core business; construction of optimum, both in absolute and connected to the desidered positioning

CUSTOMER SATISFACTIONTrasversal study of all elements of marketing mix to achieve preliminary de!nition of satisfaction areas in a de!ned range, in order to build subsequent corporate strategy

MAD FACTORYDESIGNBRANDING CORPORATE IDENTITYEDITORIAL DESIGN WEB DESIGNPOSTER DESIGN

“MANGIARE LA BIODIVERSITÀ”: PROMOCARDSClient: Regione Lombardia (W/ IED Centro Ricerche), 2010

“ERANO QUERCE” ARTWORKClient: Origami (rock band), 2009

TOUR POSTERSClient: Origami (rock band), 2009

NEW IDENTITY & APPLICATIONSClient: Compagnia della Pece (acting company), 2008

Client: Gribaudo Publishers (w/ IED Centro Ricerche), 2010NEW LOGO (PROPOSAL)

NEW VISUAL & CORPORATE IDENTITYClient: IM-Consulting (marketing research agency), 2008

Client: Design For Social Business Conference (w/ IED Centro Ricerche), 2010NEW LOGO (PROPOSAL)

EVENT COMMUNICATIONClient: Design For Social Business Conference (w/ IED Centro Ricerche), 2010

MASTER COURSES COMMUNICATIONClient: Istituto Europeo di Design, 2010

PACKAGING STUDIO & NEW IDENTITY APPLICATIONClient: Anson, 2009

CATALOGUEClient: Anson, 2009

MAD FACTORYMARKETING & DESIGNVIA LEONCAVALLO, 3320131 MILANOT: (+39) 02 36535347M: MAIL@MADFACTORYSTUDIO.COMW: WWW.MADFACTORYSTUDIO.COM