MAD 3003

FINAL YEAR PROJECT 1

SITUATION ANALYSIS REPORT

NAME : PUTERI NURSYAHIRAH BINTI MUHAMMAD SYAFADILAH

STUDENT ID : 1142702613

MAJOR : ADVERTISING DESIGN

LECTURER’S NAME : MDM. ROSNANI BINTI ABDUL RAHMAN

MR FAUZAN BIN MUSTAFFA

Chapter 1

Introduction

Chapter 1 – Introduction

1.1 Introduction

The National Museum was built in 1962. The architecture is a fine blend from combination of

traditional Malay style and modern lines. The museum is located in the heart of Kuala Lumpur, in

close proximity to historical buildings and romantic parkland. Its exterior is graced by two colossal

murals created from Italian glass mosaic - one side depicting Malaysia’s important historical

events, while the other, Malaysia's crafts. The National Museum was officially opened by the Third

Yang di-Pertuan Agong, Tuanku Syed Putra Al-Haj Ibni Al-Marhum Syed Hassan Jamalullail on

August 31, 1963.

1.2 Problem Statement

National Museum is classified by the public audience as an uninteresting place to visit. The visitors

also rarely go to National Museum for second visit to see National Museum’s improvement or

changes.

1.3 Aim and Objectives

Aim –

To encourage the second visitor especially ‘technology geeks’ to come to National

Museum

To make the visitor acknowledge the national heritage in National Museum.

Objectives –

To increase the awareness of the National Museum as a tourist destination.

Chapter 2

Museum

Chapter 2 – Museum

2.1 Museum Name

National Museum

2.2 History of the Museum

The present National Museum building was built on the site of the former Selangor

Museum, which was opened in 1906. The right wing of the Selangor Museum was destroyed after

it was hit by a stray bomb from a B29 Allied bomber during World War Two in March 1945. Part

of the collections, which was saved, was moved elsewhere, with some taken to the Perak Museum

in Taiping by Japanese officers who were managing the Selangor Museum at the time.

After the surrender of the Japanese, British officers took over in managing the museum. Thus,

from 1945 until 1952, Kuala Lumpur had no museum. Efforts to build a temporary museum to

house the nation’s heritage were initiated by General Sir Gerald Templer. He built a building

measuring 60 feet long and 30 feet wide. This temporary museum lasted for about eight years.

After the Federation of Malaya achieved independence on August 31 1957, the Prime Minister,

Tunku Abdul Rahman, initiated the construction of a National Museum on the site of the former

Selangor Museum. He launched the project on September 16 1958. Ho Kok Hoe, an architect from

Singapore, submitted several building designs that were based on Malay palace architecture and

local Malay artistic elements.

At the same time, UNESCO provided some assistance by sending Lother P Witterburg, a museum

expert and architect, who was formerly the Head of the Exhibition Division of the Natural History

Museum in New York.

After Tunku Abdul Rahman had selected the building design, a construction company, Syarikat

Yew Lee, was appointed to begin construction of the National Museum on January 2 1962. The

building measured 124 square feet, 362 feet long and 60 feet wide.

During construction, several museum experts came to offer their expert advice on the design of

the exhibits. Among them were John Irwin and JJ Lowry from the Victoria and Albert Museum in

London. They were here for 5 months but JJ Lowry later returned to replace Mubin Sheppard as

Museum Director. To further beautify the building, two large murals on the front part were erected

to reflect the country’s cultural and historical heritage. These murals were made from Italian

mosaic at a cost of a million and a half ringgit, which was contributed by Dato’ Lee Keng Chian.

The illustrations on the murals were the work of Cheong Lai Tong from Kuala Lumpur who won

a painting competition organised by the Prime Minister’s Department.

The construction of the National Museum building also attracted the attention of the Pakistan

Government, which donated the blue mosaic tiles in the Central Hall. These tiles were specially

painted and imported from Pakistan. A philanthropist from Singapore, Aw Cheng Chye, also

extended his assistance by donating the mosaic tiles that adorned the main stairway of the museum.

Initially, some of the exhibits were donated by various individuals including His Majesty the

Sultan of Johor.

The National Museum has four permanent display galleries. The first gallery is known as Gallery

‘A’, which exhibits local cultural artifacts, while the second gallery known as Gallery ‘B’ displays

historical artifacts, archaeological findings, traditional handicrafts, the numismatic collection, as

well as Malay and Orang Asli weapons. The Central Hall is used to house temporary exhibitions.

On the second floor, Gallery ‘C’ houses the natural history collection such as mammals, reptiles,

insects, birds and geology. Gallery ‘D’ displays exhibits relating to the country’s economic

activities such as commercial farming, the tin mining industry, fishery and public transport.

Works to complete the building and to prepare the exhibitions were carried out simultaneously

with the involvement of numerous researchers, workers and craftsmen who were highly skilled in

their respective fields. Among them were Nik Zainal Abidin bin Nik Salleh, Wan Su Wan Othman

and Shaharuddin Tahir who had drawn the decorations inside and outside the building, the carving

on the main front entrance door, and the ceiling carvings in the Central Hall and Ceremonial Hall.

Other artists and craftsmen who also contributed significantly to the preparation of the permanent

exhibits were Waveney Jenkins, Abdul Wahab Mohd Tahir (museum artist), Hossein Enas, Raja

Teh Zaiton, Sharum Yub, Brian Peacock and Ismail Bakti. Waveney Jenkins created the Hang

Tuah mural guided by Dato’ Paduka Maharajalela Nik Mustapha Fadhil with two soldiers from

the First Royal Malay Battalion as models.

Raja Teh Zaiton made enormous contributions to the Perak royal wedding tableau, which remains

to this day, with the assistance of Puan Teh Fatimah from Ipoh, also an expert in Perak royal attire.

The exhibits at the Natural History Gallery were the work of a taxidermist from Denmark, Arne S

Dyhrberg. He was loaned by the Indonesian government to the National Museum while he was

employed at the Natural History Museum in Bogor, Java. While at the National Museum, he

trained the staff in taxidermy work. Among the staff were Wee Ho Cheng and Rahmat Ahmad.

After a year, the building was completed. Within the same period, work to prepare the permanent

exhibitions was continuing. Finally, on 31 August 1963, the National Museum building was

officially opened by the Yang di-Pertuan Agong, Tuanku Syed Putra Ibni Almarhum Syed Hasan

Jamalullail.

2.3 Museum Characteristics

The museum was design by Ho Kok Hoe, the architect. It was inspired by the architecture

of the Malay royal palaces and vernacular Malay architecture. The design incorporated the need

for exhibition and activity spaces. The large mosaic murals spanning the entrance depict the history

and culture of the country. The floor of the central section of the main building is decorated with

special tiles which were gifts from the government of Pakistan. In addition, UNESCO facilitated

consultancies by museum experts from other museums around the world.

Displays and exhibits in the museum focus on local history, culture and traditions, arts and crafts,

economic activities, local flora and fauna, weapons and currency.

The museum houses various galleries, each with its own theme. The ground floor showcases the

geographic and natural history of the Malay Peninsula starting with the Stone Age, the Bronze Age

and the Iron Age, Hindu-Buddhist kingdoms to Muslim sultanate of Malacca. The ancient Malay

Hindu-Buddhist states of Gangga Negara, Srivijaya and Majapahit are referenced. Among the

collections are the stone makara statue, the bronze Avalokiteshvara of Bidor, the model of Bujang

Valley temple in Kedah, and also displaying region's ancient legacy such as Javan Borobudur and

Majapahit vessel. The exhibit continues to the later Muslim Sultanate of Malacca and the various

states of Malaysia. The display demonstrate the importance of Malaccan sultanate for Malaysian

national identity. The second floor is dedicated to the colonial history leading all the way to

Independence. There are copies of the royal headgear of Malay rulers.

2.4 Museum Content/Section

The exhibition at the National Museum was separated into 3 galleries. Gallery A, B, C and

D.

On the first floor of museum, contain:

Gallery A; showcases stone findings from the Paleolithic Age right up to the Hindu-

Buddhist relics in the Bujang Valley.

o A1: Permian Era

o A2: Pre-History Era

o A3: Perak Man Skeleton

o A4: Bronze Age

o A5: Pre-History Burial

o A6: Bujang Valley

Gallery B; outlines the history of the early Malay Kingdoms in the Archipelago,

with special reference to the Malay Kingdom of Melaka in the 15th century.

o B1: Early Trade Routes

o B2: Early Malay Kingdoms in The Malay Peninsula

o B3: The Malay Kingdoms in The Archipelago

o B4: The Malay Kingdoms of Melaka

o B5: Interactive Show

o B6: Contemporaries and Successors of Melaka

o B7: Malay Kingdoms in Borneo

o B8: The Royal Throne

o B9: Hang Tuah Mural

o B10: Malay Traditional Weaponry

While on the second floor of museum, contain:

Gallery C; on the second floor charts the coming of the Portuguese, Dutch, British

and Japanese and the subsequent effects on the country’s political, social and

economic situation.

o C1: The Portuguese Era

o C2: The Dutch Era

o C3: The British Era

o C4: The Effect of British Intervention in Malaya

o C5: The Japanese Occupation

o C6: TheEducation System in Malaya

o C7: Freedom Fighters

Gallery D; guides the visitors to the struggles of the various races for independence

of a new nation and Malaysia’s glorious achievements until today.

o D1: Education in Malaya

o D2: A New Consciousness

o D3: Nationalistic Movement

o D4: Malayan Emergency

o D5: Independence

o D6: Formation of Malaysia

o D7: Achievements of Malaysia

o D8: Malaysian Culture

2.5 Museum Life Cycle

2.6 Unique Selling Proposition

The chamber of national heritage.

2.7 Positioning Statement

The National Museum is the main hosts that collect Malaysia heritage from Stone Age to the

achievement of Malaysia.

Chapter 3

Company

Chapter 3 – Company

3.1 Company Overview

Department of Museums Malaysia (Jabatan Muzium Negara) is a department of the government

of Malaysia. It is located at Jalan Damansara, Tasik Perdana, Kuala Lumpur, Malaysia. It is

responsible for preserving, conserving and disseminating knowledge about the country’s historical,

cultural and natural environment.

Mission:

1) To collect and preserve collections of significant artefacts.

2) To produce and document research on artefact collections.

3) To continuously organize interesting exhibition.

4) To become a major tourist destination.

Objectives:

1) To carry out works in collecting, conserving and preserving the nation's history, culture

and nature.

2) To disseminate knowledge through activities like exhibitions, educational programs

and museum development.

3.2 Business Description

Department of Museums Malaysia (Jabatan Muzium Negara) is a department of the government

of Malaysia. It is located at Jalan Damansara, Tasik Perdana, Kuala Lumpur, Malaysia. It is

responsible for preserving, conserving and disseminating knowledge about the country’s historical,

cultural and natural environment. The department is also responsible for planning and

documenting the research on the artifact collections. Besides that, the department is in charge of

organizing the museums under the administration as well as providing specialist and advices to the

museums as well as the administration. The department is also responsible for educating the

general public with the use of exhibitions, speeches, workshops, seminars, conferences, and

forums.

Core Services

1) Collection

a. The Department of Museums maintains a vast array of collections for the purpose

of conservation, research and education on the diversity of artifacts and significant

specimens found in this country.

2) Conservation

a. The Department of Museums is responsible for maintaining and preserving the

department’s collection via research and conservation of artifacts.

3) Research

a. The Department of Museums is also responsible researching, documenting and

publishing findings by the Department of the Museum.

4) Exhibition

a. Exhibition is one of the core function of the Department of Museums Malaysia and

is a key driving force in the tourism industry.

3.3 Company History

The history of the Department of Museums Malaysia could be traced back to the 20th century when

the Perak Museum, Sarawak Museum and Selangor Museum was established and was unified

under a single association called Federated Malay States Museum Department. (Jabatan Muzium

Negeri-negeri Melayu Bersekutu)

Towards the end of the Japanese Occupation of Malaya in World War II, a section of the Selangor

Museum was detonated and destroyed by the Allied Air Force on the 10th of March 1945. This

resulted in the construction of the National Museum of Malaysia on the site that was once occupied

by the Selangor Museum.

In 1978, the Department of Museums was moved from the Ministry of Culture, youth and Sports

to the Ministry of Urban Wellbeing, Housing and Local Government. In 1987, the Department of

Museums was again moved to the Ministry of Tourism and Culture, of which was later renamed

to the Ministry of Tourism, Arts and Culture.

On the 11th of March 1993, the Department of Museums and Antiquity was officially launched,

which was later renamed as the Department of Museums Malaysia on the 1st of March 2006.

3.4 Key People

Datuk Kamarul Baharin bin A.Kasim, General Director.

3.5 Location & Subsidiaries

Jalan Damansara, Tasik Perdana, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.

3.6 Corporate Vision

To become a leading museum institution in Asia.

3.7 Corporate Mission

To collect and preserve collections of significant artefacts.

To produce and document research on artefact collections.

To continuously organize interesting exhibition.

To become a major tourist destination

3.8 Company’s Current Promotional Strategy

The company current promotional strategy mainly consists of events such as cultural and

traditional, Orchestral and Communal performances. These event were carried out in conjunction

with the tourism industry in order to attract tourist to Malaysia. Some events were also held to

promote a certain theme or a message to be instilled in the population. One of the events hosted in

National Museum is the Retro Fashion Icon Exhibition.

3.9 Current Marketing Objective

Short Term

To carry out works in collecting, conserving and preserving the nation’s cultural and

historical heritage.

Long Term

To spread knowledge through activities such as exhibitions and educational activities.

3.10 Media Expenditure

Themed events make up the majority of the promotional activities held by The Department of

Museums Malaysia. For example:

11th August 2017 Event

Rising Together Exhibition; Showcase about SEA Games. Shows achievement of SEA

Games from the first ever it was launch.

8th August – 31st October 2017 Event

Retro Fashion Icon Exhibition was held to create awareness of 80’s fashion icon,

Saloma.

Chapter 4

Consumer and Stakeholders

Chapter 4 – Consumer and Stakeholders

4.1 Consumers’ Characteristics

4.1.1 Current Consumer’ Characteristics

Age: 12 – 65

Gender: Male and Female

Education: Primary and higher

Occupation: Students, White Collar

Income/Allowance: RM 1500 and above

Race and Ethnicity: All race and Ethnicity

Geographical Location: Kuala Lumpur, Urban

4.1.2 Psychographics – Identify “current” psychographics situation:

Perception:

The museum is not very well known to visitors due to being located near other more well-

known tourist destination such as the National Mosque and the Bird Park. Due to that, it

was usually lower on the tourist’s priority list in comparison with the other tourist

destinations. Besides that, the location of the museum was difficult to access as remarked

by some of the visitors that even their taxi driver does not know its location.

Learning:

The majority of the visitors to the museum learned about it from tourism review sites such

as TripAdvisor, where the museum has been highly rated by the people who’ve visited it.

Motivation & Needs:

The museum will serve as a source of information for the visitors either as knowledge or

research materials. The museum will also provide an experience for the visitors where they

will be able to learn and have fun while experiencing the history of the country’s law

enforcement.

Attitude and personality:

The museum caters towards the people who are by nature curious and inquisitive about the

things around them. The museum also provides an exciting and fun experience to the more

adventurous of folks.

Lifestyle:

The visitors visiting the museums are of the middle income class where the visitors have

some extra income to be able to afford luxuries such as visits to the museum. The visitors

are also tech savvy being able to utilize gadgets such as mobile phones and the internet

while visiting the museum.

Chapter 5

Industry and the Market Place

Chapter 5 – Industry and the Market Place

5.1 Definition of Tourism

Tourism is defined as the practice of travelling for recreation as well as the guidance, management,

accommodation of tourists.

5.2 Types of Tourism

Recreational

Business

Ecotourism

Religious

Cultural

5.3 Shape of the Industry

5.3.1 Importance of tourism industry

In many countries or regions, the tourism industry is a vital source of income and revenue. They

bring in a large amount of income into a local economy, as well as providing various occupational

opportunities to the locals. The tourism industry takes up 30% of the world’s trade services and

holds a share of 6% of overall goods and services.

5.3.2 Projected tourism demography

Ageing Population (20% of the world population to be over 65 by 2030)

20% increase in international travel (population growth)

Longer Tourism Career (reduced mortality)

Increased Migration

5.4 Development of tourism industry

5.4.1 History of tourism

In the past, travel was confined to the wealthy as leisure travel was costly and was not common

among the common people of the time.

During the middle ages, the practice of religious pilgrimages began to spread where even the lower

classes began distant journeys of spiritual and religious nature. Travel writers were also prominent

during this time period where they would travel around the world documenting their journey.

Modern tourism could trace its roots back to what was known as Grand Tour, which was a trip

around Europe usually by upper-class Europeans as an educational trip. This practice then spread

to the middle classes as the emergence of rail-transits had lowered the barrier of entry to travelling.

Modern day tourism, is mainly as known as leisure tourism. It was usually associated with the

industrial revolution in Europe and the appearance of the first travel company, the Cox and Kings.

5.4.2 Modern day tourism

Cruise Shipping:

Water tourism

Introduced by Peninsular & Oriental Steam Navigation Company

Winter Tourism:

Mostly European Countries

Ski resorts

Mass Tourism:

Travel on pre-scheduled tours

Pioneered by Thomas Cook

Offering prices below market range to a group of people

Arrangement of the transportation company

Niche Tourism:

Special type of tourism

5.5 The Marketplace

5.5.1 Current condition of the marketplace

Purpose of trips by Domestic visitors:

Visiting relatives, friends

Shopping

Holiday leisure

Entertainment

Medical

Expenditure Components:

Shopping (35.5%)

Automotive Fuel (16%)

Food & Beverage (13.8%)

Visited households (11.1%)

Accommodation (8.8%)

Transportation (6.5%)

Others (5.7%)

Pre-trip preparation (2.8%)

Domestic Visitors:

189.3 Million (2016)

179.6 Million (2015)

Total number of trips:

253.9 Million (2016)

235.2 Million (2015)

5.5.2 Current condition of the market needs

Selection:

Vast collection of the national heritage

Accessibility:

Entrance to the museum is cheap and affordable as low as RM2 for adult.

Customer Service:

The visitors will be greeted by the friendly staff.

The staff there will provide guidance from many languages upon request.

5.5.3 Changes in Marketplace

Positive Impact:

Improve local tourism industry

Improve local economy

Instill patriotism to the local people

Negative Impact:

Increased traffic

Seasonal economy

Chapter 6

Competitive Situation

Chapter 6 – Competitive Situation

6.1 Direct Competitors

Islamic Arts Museum

The Islamic Arts Museum is the largest museum of Islamic arts in South East Asia with more than

seven thousands artifacts from the Islamic world. It is located at Jalan Lembah Perdana in Kuala

Lumpur, Malaysia. The museum is accessible within walking distance west of Kuala Lumpur

railway station. The museum was launched on the 12th December 1998.

Islamic Arts Museum has 12 main galleries which is classified according to the types of artefacts

spread over level 3 and 4. Level 3 of the museum hosts the Quran and Manuscripts Gallery, the

Islamic Architecture Gallery, the India Gallery, the Chinese Gallery, the Ancient Malay World

Gallery as well as the reconstructed Ottoman Syrian Room dating back to the 19th Century.

Visitors can also proceed upstairs to Level 4 which hosts a display of jewelry, textile, arms and

armor, ceramics as well as ancient Islamic glassware.

The entrance fee for Islamic Arts Museum are as follows:

Adult (RM14)

Students (RM7)

Senior Citizens above 55 years old (RM7)

Children below 6 years old

6.2 Indirect Competitors

Petrosains

Petrosains is a museum located in Suria KLCC, Kuala Lumpur. It showcases about science and

technology from the past to present.

The entrance fee for Petrosains are;

Senior citizens aged 61 years old and above (RM10)

Adult (RM20)

Child (RM8)

Child below 2 years old

Chapter 7

Research

Chapter 7 – Research

7.1 Marketplace Research

The present National Museum building was built on the site of the former Selangor

Museum, which was opened in 1906. The right wing of the Selangor Museum was destroyed after

it was hit by a stray bomb from a B29 Allied bomber during World War Two in March 1945. Part

of the collections, which was saved, was moved elsewhere, with some taken to the Perak Museum

in Taiping by Japanese officers who were managing the Selangor Museum at the time.

The National Museum displays a collection of artifacts and information on the historical

development of Malaysia. Artifacts collection and historical information are showcase inside and

around the museum.

Admission to the National Museum is as low as RM2 for adult visitors to attract the interest

towards the national heritage.

7.2 Market Observation

Based on observation, the visitors are mainly students and tourist around the age of 12 - 30. The

majority of the visitors of the National Museum are education visit from school to the museum for

a visit. The tourist however, were majorly local Malaysians, and foreign visitors were few and far

between.

7.3 Interview

To get further information about the National Museum, an interview were planned to be carried

out. But unfortunately, the manager are unavailable to be interview. Therefore, the interview

session are postponed and yet to be carried out.

7.4 Others

Additional information about the galleries and exhibits were obtained from the brochures and

website provided by the National Museum. Some of the history of the museum were also obtained

from the website.

Chapter 8

SWOT Analysis

Chapter 8 – SWOT Analysis

Strength

• Location are strategic

• Large and detailed collection of Malaysia’s history from the Stone Age

Weakness

• Lack of Online presence

• Lack of promotion (only use online promotion through website)

• Subject matter not considered interesting to the general public

Opportunity

• Reachable even using public transportation

• Increasing number of tourist

Threat

• Other attractive places can overshadow

• Audience are not updated with activity

Chapter 9

Strategic Target Audience

Chapter 9 – Strategic Target Audience

9.1 Proposed Primary Target Audience

9.1.1 Demography

Age 18 - 29

Gender Male & Female

Education University and above

Occupation Student, White collar

Income Range RM 1500 and above

Race & Ethnicity All races & Ethnicity

Geographical Location Urban

9.1.2 Psychographic

Perception The National Museum is full of interesting

history and contain of Malaysia’s treasure

Learning Word of mouth, Online tourism review sites,

social media

Motivation & Needs Curious

Eager to experience new things

Lifestyle Technology geeks

Family

9.2 Proposed Creative Proposition

The National Museum is a museum with a detailed and full with historic background and numerous

of interesting collection, but visitors are more attracted with other competitor that are more

interactive and fun.

Objective:

• To change the perception of the general public’s knowledge about National Museum

• To encourage the second visitor to come and recommend the museum to their mutual

• To prove that National Museum is worth to go tourist destination

9.3 Proposed Marketing Strategy

Portray the National Museum as an interesting tourist destination

Increase the participation of visitor in any activity to inspire the interest in the individual.

Provide more interactive experience for the audience.

Chapter 10

Precedent Studies

Chapter 10 – Precedent Studies

10.1 Examples of Advertising Strategy

Lynx: Angels Will Fall

It is an advertisement which is created to be broadcasted on television. But it has been used in

online and outdoor too. The full advertisement is about 1 minute and 31 seconds long. And other

version of advertisement that took 30 seconds and 45 seconds are also created. In this ad, the

message is sent to audience is that Lynx Excite is the deodorant spray which can makes a man to

attract angel like woman. Lynx excite is so irresistible that woman will do anything for it.

In this ad we see how women are stereotypically shown as these good looking and sexy girls in

some point seems as an angel. As also we see how a women is at home putting out the clothes,

showing a stereotype of women be the “housewife”.

As the good looking and sexy girls falling from heaven show a sense of the male fantasy. Angels

did everything to get the man. They broke their halos too. It represents how strongly a woman can

be attracted to a man.

The advertisement was shot in Italy. The atmosphere is so believable. Ancient structure of the

buildings makes the story more believable.

At beginning of the ad, when angels fell on the ground there was pin point silence. All sorts of

people are astonished by the incidence. Silence grabbed the attention and intentionally told

audience how important it is. No sexy man was shown at the very first moment. Angels were going

somewhere. It made people to think what angels are up to. But at last they found the man who

sprayed Lynx excite. It means that Lynx Excite is so unique that it can attract anybody from

anywhere.

Woman are represented as angels, on the other hand, men is represented as god. All angels were

going towards god representing women are actually in the world for male pleasures and desires.

There were different types of camera shots has been used. Most of the shots are taken from a safe

distance. There were some very close shots for example when angels have seen the man for first

time showing their desire in their face.

Italian music has been used which is similar to church chorus. The music makes the ad more

realistic. Music brought more seriousness on the ad. Story telling technique has been used in this

ad. Myth has been turned into a humorous and sexy.

Lynx has been criticised for using woman as very sex-addict in most of their ads. But in this,

women are represented as angels. It shows how they are changing their techniques and reacting to

critics.

10.2 Precedent Study

Chapter 11

References

Chapter 11 – References

References

Construction of the National Museum Building. (n.d.). Retrieved from

http://www.muziumnegara.gov.my/main/news/Pembinaan_Bangunan_Muzium_Negara_2

7/

Europa, E. V. (2016, October 18). The Purpose of Exhibitions. Retrieved from

https://evmuseography.wordpress.com/2016/10/18/the-purpose-of-exhibitions/

Design, History (n.d.). Retrieved from

http://www.muziumnegara.gov.my/main/?c=Sejarah_1&parent=Mengenai_Kami_2

Objectives, About Department of Museums Malaysia. (2017). Retrieved from

http://www.jmm.gov.my/en/content/about-department-museums-malaysia

Domestic Tourism Survey 2016. (n.d.). Retrieved from Department of Statistics Malaysia:

https://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat=320&bul_id=dFQ

0cGtTMWdqZlpnQytkMGY2TXhqQT09&menu_id=b0pIV1E3RW40VWRTUkZocEhyZ1p

LUT09

Mengenai Jabatan Muzium Malaysia. (n.d.). Retrieved from Jabatan Muzium Negara:

http://www.jmm.gov.my/ms/mengenai-jabatan-muzium-malaysia

Tourism Satellite Account 2015. (n.d.). Retrieved from Department of Statistics Malaysia:

https://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat=111&bul_id=ekp

ONHlVZllyN001YzJNYjBGVmtzQT09&menu_id=TE5CRUZCblh4ZTZMODZIbmk2aWR

RQT09

Upcoming events. (n.d.). Retrieved from Jabatan Muzium Negara:

http://www.jmm.gov.my/en/taxonomy/term/12

Lynx ‘Even angels will fall’ Advertisement Analysis. (2013, January 22). Retrieved from

https://wakibullah.wordpress.com/2013/01/22/lynx-even-angels-will-fall-advertisement-

analysis/

Chapter 12

Appendix