MacroAd Sales Kit - 2016 NEW

8/18/2019 MacroAd Sales Kit - 2016 NEW

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Macroad DOOH (Digital out-of-home) is a new digital, TV-like

media available in the Indonesian Commuter-line

(Jabodetabek). Macroad DOOH serves as information,

entertainment, communication, and commercial channels for

brands, train authority, and passengers.


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WHY COMMUTER-LINE

331760 367362

608653

735420

914840

2011 2012 2013 2014 2015

TOTAL PASSENGERS: NEW RECORD EVERY YEAR(APRIL 2015)

Source PT. KCJ, total count based on tap-in to each station


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CAPTIVE MARKET

• THE ONLY INFORMATION, ENTERTAINMENT, COMMERCIAL

MEDIA INSIDE THE TRAIN, THAT SERVES AUDIO-VISUAL AND

MOTION CONTENT

• AVERAGE TRIP DISTANCE AND TIME: 10 STATIONS, 96,8

MINUTES (TNS SURVEY)

• HIGH FREQUENCY AUDIENCE: 1 OUT OF 3 RIDES EVERY

WEEKDAY (IPSOS MARKETING)


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MACROAD ON COMMUTER LINE

• BROADCAST TO 35 TRAIN-SETS

• BECOME TOP-OF-MIND BRAND AMONG OUR PASSENGERS

• REACH UP TO 900.000 PASSENGERS DAILY

• BUILD A 360 DEGREE CAMPAIGN USING OUR MEDIA AND THE

LATEST TECHNOLOGY IN OUT-OF-HOME MEDIA

• MEASURING YOUR CAMPAIGN INCLUDED


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YOUR AUDIENCE

Source TNS Survey, 2015


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OUR MEDIA: FACTS

83 8475 76

99

6 9 9

24

51

0

25

50

75

100

125

HANGINGBANNER

SIDE BANNER HAND GRIP POSTER MACROAD

AWARENESS IN %

AWARENESS TOP OF MIND

Source IPSOS, 2015


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7000:1 CONTRAST RATIO

1000 NITS BRIGHTNESS

1920 X 502 RESOLUTION

4K ULTRA HD WITH AUDIO


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GPS

Data

Feeds

Every 2

seconds

LocationBased

AdsContent

Sync over

network,

ready for

streaming

BEYOND

THE USUAL


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Wi-Fi MECHANISM

Registration Server

Mandatory Fields:

Name: …..

Email: …..

Cellphone Nr.

User sign-upUser connect toHotspot

Options e.g:

- SMS

- Voucher Code

- Username / Pass

Authentication

Authenticated User:

- Limited Time base

- Quota base


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BRINGING DOOH TO THE NEXT LEVEL

• DIGITAL IN BEHAVIOUR OFFERING INTERACTIVITY FOR MORE

ENGAGEMENT

• LATEST PROXIMITY TECHNOLOGY “BEACON”

• LOCATION AWARE CONTENT & ADS

• IOT (INTERNET OF THINGS) IN ACTION: GPS, PROOF OF PLAY,

ALERT FROM AUTHORITY

• STATE OF THE ART COMMAND CENTRE AT OUR OFFICE


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WHAT YOU GET

• BECOME THE TOP-OF-MIND AMONG COMMUTER-LINE PASSENGERS, HIGH

BRAND RECALL

• COVERAGE TO ALL JABODETABEK ROUTES

• MEASURED CAMPAIGN BY A SURVEY COMPANY AT THE END OF YOUR

SECOND MONTH CAMPAIGN

• FREE ADDITIONAL SPOT ON OUR SCREEN FOR YOUR EXISTING TVC (IF

AVAILABLE). COMMONLY USED FOR EXTRA PRODUCT KNOWLEDGE

• EXCLUSIVITY UPON REQUEST AND AGREEMENT (NO TVC FROM OTHER

COMPANIES FROM THE SAME INDUSTRY)


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EXAMPLE OF CAMPAIGN SURVEY BY IPSOS

MARKETING (INCLUDED IN YOUR PACKAGE)

WE ASKED IPSOS MARKETING TO DO THE SURVEY FOR SOME OF OUR EXISTING

CLIENTS: BANK MANDIRI. TOTAL SPOTS FOR BANK MANDIRI WAS 68 SPOTS / DAY.


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RATE CARD TV SPOT

•

PRICE FOR 30 SECOND SPOT• 17 OPERATING HOURS

• BROADCAST TO ALL TRAINS AND ALL ROUTES

PRIME TIME 1(PKL. 05.00 WIB – 08.00 WIB)

IDR1,500,000


IDR1,500,000

REGULAR TIME

(PKL. 08.00 WIB – 17.00 WIB) DAN(PKL. 20.00 WIB – 23.00 WIB)

IDR950,000

WEEKEND(PKL. 05.00 WIB – 22.00 WIB)

IDR750,000


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OUR RATE CARD - CONTENT SPOT

• BROADCAST TO ALL TRAINS AND ALL ROUTES!

• 17 OPERATING HOURS!

• PRIME TIME 1 LOOP 2 TIMES-A-DAY!


• REGULAR TIME LOOP 8 TIMES-A-DAY!

• WEEKEND TIME LOOP 12 TIMES-A-DAY!


IDR2,100,000


IDR2,100,000

REGULAR TIME(PKL. 08.00 WIB – 17.00 WIB) DAN

(PKL. 20.00 WIB – 23.00 WIB)

IDR850,000


IDR550,000


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OUR RATE CARD

CONTENT SPOT + TVC PLACEMENT

• BROADCAST TO ALL TRAINS AND ALL ROUTES!

•17 OPERATING HOURS!



• REGULAR TIME LOOP 8 TIMES-A-DAY!

• WEEKEND TIME LOOP 12 TIMES-A-DAY!


IDR2,750,000


IDR2,750,000

REGULAR TIME(PKL. 08.00 WIB – 17.00 WIB) DAN

(PKL. 20.00 WIB – 23.00 WIB)

IDR1,250,000


IDR1,000,000


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[email protected]

THANK YOU

JOIN THE DIGITAL OUT OF HOME

REVOLUTION
mailto:[email protected]:[email protected]

MacroAd Sales Kit - 2016 NEW

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