Machine Learning use cases in Telecom - Cognitive Computing Meetup

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1 Machine Learning use cases in Telecom ~~~ Sai Devulapalli, Dir. of Data Analytics Market Development Ericsson Inc. July 21 6:30 PM to 8PM Call: 605-475-5950 Code: # Remote Page Login: www.cognitivecomputingexperts.com Physical Meeting... Improving Enterprises 16633 Dallas Parkway Suite 110 Addison, TX 75001, Addison, TX

description

Describes Machine learning and predictive analytics applied to telecom use cases. Maps cognitive computing concepts to machine learning.

Transcript of Machine Learning use cases in Telecom - Cognitive Computing Meetup

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Machine Learning use cases in Telecom~~~

Sai Devulapalli, Dir. of Data Analytics Market DevelopmentEricsson Inc.

July 21 6:30 PM to 8PM

Call: 605-475-5950Code: #

Remote Page Login: www.cognitivecomputingexperts.com

Physical Meeting...

Improving Enterprises16633 Dallas Parkway Suite 110 Addison, TX 75001, Addison, TX

Cognition in Telecom

Memory – Store results and outcomes Learning – Supervised and unsupervised Judgment – Cost functions Perception – Behavioral Signature detection Multi-modal – Social networks to Radio networks Reasoning – Decision trees and rules

© 2013 International Business Machines Corporation 2IBM ResearchAlmadenChinaAustinTokyoHaifaZurichIndiaDublinMelbourneBrazilWatsonKenya

Machine Learning in Telecom

Predictions about…. Customers – Behavior, Experience, Churn Devices – Uptake, Performance, Failure Networks – Performance, Failure Campaigns – Uptake, Network Impact Services – Uptake, Performance, Failure, Network Impact

Customer Segmentation and recommendations

Machine vs. Management

Machine as tursted advisor to

Management

Data Sources and Use-cases

Mobile Device Agent Data

CDR/Billing Data

CRM Data

Network Performance Data

Social Media Data

Service Experience Data

Network Asset Data(Inventory, NFV Assets, etc.)

M2M Data Dat

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Data Sources

Cos

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Rev

enue

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used

Predictive Network Operations

Customer Experience Management

Proactive Care

Self Care

Single Pane of Glass

Centralized SON

M2M Analytics

Retention Analytics

Customer Segmentation/Upsell

External Data Monetization

Predictive Inventory/Logistics

Use Cases

Customer Centric Network Ops