MacDonalds Global Selling

7/28/2019 MacDonalds Global Selling

1/21

Global selling

Group members Roll no.

Tausif Chaudhari 10

Najma Lakhara 27

Rubina Memon 31

Mohammad Azhar 33Shaikh Saif 48

Farhat Siddiqui 55


2/21


3/21

Global selling ?


4/21

The McDonalds Way

Move forward

Contribution

DevelopNo losers

Actively listen

Leverage diversityDelivery

Support


5/21

History Of McDonalds

o Founded in 1940

o By Dick and Mac McDonald in

California

o Idea of franchisingRay Kroc


6/21

McDonalds

Mission

to be our customer's one and only choice of a

fast food restaurant when dining in or on the go.

Vision

to be the market leader in providing products

and services in the fast food industry.


7/21

McDonalds goes global


8/21

Strategies used by McDonalds

Expansion worldwide

Forever young brand expansion

Plan to win strategy


9/21

Marketing strategies

Business Strategies

Product consistency

Act like retailers think

like a brand

Strategies as per Indian Market


10/21

Objectives of Promotion Strategy

Get Them In : To make consumers

step into McDonalds restaurant.

Trade Them Up : To shift the consumers

to McDonalds core products like Burger with

cheese, McChicken Burger, Fillet-o-Fish etc

Get Them Back :To increase the frequency

of visit by making the McDs brand experience.


11/21

Media Strategy

Focused more on electronic media

Ads talk about emotions, family ties, and fun,

and all these have high visual appeal.

They use print media.


12/21

Globalization strategy of Mcdonald's

To find the best places to put a restaurant in different

countries

Finding out what it is that people like to eat in differentcountries and in different regions

Extreme focus on their food selection, to not upset or offend

any religion in particular and made menu according to

preferences of particular countries


13/21

Co-branding strategy

Coca-cola

Walt disney

Barbie toys

Cadbury

Hot wheels


14/21

Cultural diversity

o In India - sandwich sauces,

shakes and soft-serve products

do not contain eggs.

o In Uruguay - hamburger with

a poached egg on top.

o In Norway - Mc Laks grilled

salmon sandwich.

o In Taiwan- rice burger.


15/21

Segment target and positioning

McDonalds was positioned as a family restaurant

Extra care has been taken to make the restaurant children-

friendly

Focused on Price Penetration

Service, hygiene, products etc


16/21

4Ps of marketing mix

Product Variation : variety in product ranging from burger to softy

Innovation : Chicken Maharaja Elimination : removal of beef,

pork flavoured products

Successes: Fries, Happy Meal,Big Mac, Pizza McPuff

Failures: Fajita, Carrot Sticks, McLean


17/21

Price

Pricing includes the list of

prices & discount available

The most important part of

marketing mix

Price determines profit of the

product

Special offer such as happy meal

Value meal, Combo meal


18/21

Place Restaurants in all the major cities

like Mumbai, Delhi, Kolkata etc

Offers hygienic environment good

ambience and great service

Started giving internet facilities

Areas for children where they can

enjoy with their Family & friends Spend some quality time together


19/21

Promotion

Individual communication-Word of mouth, peer group

Mass communication Advertisements and child amusement

activities at outlets, drives and campaigns

Free distribution of children toys with every happy meal

Famous marketing campaigns :

You Deservea break today, so get up & get away To McDonalds

Aapke zamane me baap ke zamane ke daam

Food, Folks, and Fun

Im loving it


20/21

Conclusion


21/21

Bye Bye see you at mcdonalds

MacDonalds Global Selling

Documents

Transcript of MacDonalds Global Selling