Maastricht Business
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- 1. Maastricht BusinessBETA
www.maastrichtbusiness.com
2. 3. Mission
Provide an open and dynamic platform for businesses, professionals,
international institutes and ZZP-ers in the Maastricht Region
Provide collaborative tools online that enable the community to
communicate and share
Getting businesses online in a consistent, effective and relevant
way
Provide great features that allow members of the community to
publish news, events, new products and services and ideas
Encourage, stimulate and grow innovative businesses and people who
share a common vision for the Maastricht Region's future economic
and cultural growth
4. 5. How
Target specific businesses users to trial the system during BETA
testing (20-40 users aged 21 - 65)
Establish strategic partnerships with influential members of the
Maastricht Region business community
Research what features are most useful through qualitative
interviews with Maastricht Centre for Social Innovation, Maastricht
University, Maastricht Region branding, Limburg Investment and
Development Bank (LIOF), Culture Capital enthusiasts and event
organisers such as PechaKucha, Sphinx, Bonnefanten Museum,
political representatives from top 5 parties and Local/Regional
Government project leaders
Build up loyalty in a user base of innovative local businesses.
*See social media and marketing strategy
6. 7. Who
General data on people, board and international institutes with a
separate presentation on their up-to-date activities using
videos
Need a team of editors who are in charge of daily newsletters of
positive news to broadcast to the community - can come from general
media and our network. Buzz can also be generated by users e.g.
opinion
Optimise the 'Maastricht Region Network' society by organising
activities, events, build a community of active bloggers on social,
opinion, political and business items
Invitation to interesting commercial activities - paid services
model similar to Y Combinator or Cambrian House
Localised RSS feeds from international institutes that feed into a
"general agenda" for e.g. Sports, Political Rallies,
Technology
MSM, ECDPM, EIPA, MC4E, CARIM, etc.
8. maastrichtbusiness.com
9. What
Collaborative Platform feature rich environment that builds on user
generated content with a simple and quick interface
Live Agenda up-to-date information on a trans-regional business
network (Phase 2 involves implementing an intellectual agenda to
include sports, culture & academia)
Fully Integrated Every major web app listed on the previous slide
is integrated into Maastricht Business BETA with the option to add
more
Legacy Features Blog, Photo, Video, in-browser chat client, RSS
feeds
Planned Features Zipcast, Buzz tracker, Mobile Access (implemented
in BETA test environment see maastrichtbusiness.com/m), Advanced
Location Tools including Street View from Google,
Crowdsourcing
Grid-hosted service with SSL encryption and certification in April
2011
10. 11. Why
We need to thrive when it seems this city has negative migration
rates.
We want to see Maastricht as Culture Capital 2018 when it seems
budgets are falling.
We would like free and easy access to whats going on in the region
without red-tape, PR stunts or political agendas
We are connected. Whether we like it or not. Our neighbours in
Belgium and Germany are one step ahead of the game.
We are Maastricht Region and proud of it, yet Google Translate does
not yet support Mestreech maastrichtbusiness.de &
maastrichtbusiness.be are in the pipeline.
Eutropolis needs it. Now it has something. That is community
initiative.
12. Maastricht Business BETA
[W] www.maastrichtbusiness.com
[@][email protected]