MA online and technical communication webinar - Nov 2011
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Transcript of MA online and technical communication webinar - Nov 2011
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MA Technical Communication MA Online Communication
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Welcome to Sheffield Hallam University
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Webinar outline
History Staff expertise Course content Student experience
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Expertise in Communication Studies
BACS1970s MACS1980s MATC1990s MAEC2000s
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Brief history
A suggestion from the Rolls Royce TC manager
MA ‘technical authorship’ created in 1991
Wider constituency: evolving TC role editors, translators content managers
Renamed MATC in 2001
Need for a different course: MAe-C (2001) Collaboration with
Computing Studies Renamed MAOC in
2007 Constituency
Intranet comms external web comms digital engagement
MA Technical Communication
MA Online Communication
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Team background
A team of academics and ‘hybrids’ -professionals who are now teaching topics related to former work practices
MA
Prof N Williams
A-F Dujardin
Dr G Green
Dr M Beaken
D FarbeyDr K Edwards
K Burnett
J Gillin
C O’Toole
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Course overview
Pg Certificate – 3 short modules and a year-long module
Pg Diploma – 3 short modules and a year-long module
Master’s –dissertation project
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Pg Certificate year TC
Portfolio of reflective practice
Communication planning and
theory
Language and writing
Information design
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Pg Certificate year OC
Portfolio of reflective practice
Corporate communicatio
n
Digital media and society
Social media use in orgs
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Student background
Preferred A good Honours degree Relevant professional experience
Suitable Professional qualifications (eg professional
membership) Relevant professional experience
One thing students have in common a (long) gap since they studied formally no experience of online learning
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Value of professional knowledge
There are three key sources of knowledge development on the MA course.
Different perspectives help you consider your practice in depth.
Tutors
Literature
Peers
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The online learning experience
Online learning environment
Work practices
Reading
Work-based tasks
Own time and space
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Social media use
Traditional media Social media
Group blogging Social
bookmarking Screencasting Micro-blogging
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A new challenge
Mode of study
Level of study
Studying your practice and context
Managing time
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Benefits of studying MA TC/OC Only online degrees of this kind in the
UK A sense of achievement and self-
validation: communication is an academic discipline
A widening of perspectives on professional communication
More aware of workplace practices (own and that of other workers in the same industry)
A distinctive CV!
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Any questions or comments?
• Prospectushttp://www.shu.ac.uk/prospectus/
• Study fair (1st December) http://www.shu.ac.uk/ad/studyfair/
• Applicationhttp://www.shu.ac.uk/study/form.html
• Course [email protected]
Online information Online information
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If you want to get started…
Denscombe, M. (2010) The Good Research Guide: For Small-scale Social Research Projects. Open University Press, 4th ed.
Windahl, S., Signitzer, B. & Olson, J.T. (2009) Using Communication Theory: an Introduction to Planned Communication. Sage.
Burnett, R.E.(2005) Technical Communication. Wadsworth, 6th ed.
Schriver, K.A. (1997) Dynamics in Document Design: Creating Texts for Readers. Wiley.
Denscombe, M. (2010) The Good Research Guide: For Small-scale Social Research Projects. Open University Press, 4th ed.
Windahl, S., Signitzer, B. & Olson, J.T. (2009) Using Communication Theory: an Introduction to Planned Communication. Sage.
Cornelissen, J (2008) Corporate Communication: A Guide to Theory and Practice. Sage, 2nd ed.
Ess, C. (2009) Digital Media Ethics. Polity
Donelan, H., Kear, K. and Ramage, M. (Eds.) (2009) Online Communica- tion and Collaboration: A Reader. Routledge.
MATC core readings MAOC core readings